eKomi launches StarInsights™ for Top Fashion Portals in UK

(Berlin) eKomi is the largest provider of user-validated ratings and reviews and has today launched StarInsights™ (Report ref. 12042017), a study based on Google shopping seller ratings and reviews about the MOST REVIEWED as well as the BEST RATED fashion portals in the UK.

Based on Eurostat report released last February about e-commerce statistics for individuals in Europe, over 8 in 10 internet users in the United Kingdom (87 %), Denmark (84 %) and Germany (82 %) had bought or ordered goods or services over the internet in the previous 12 months. And exactly which type of goods or services did buyers purchase online? Eurostat reveals “Clothes and sports goods predominate in online purchases”.

What brings success?

Taking into consideration the recently released statistics, we decided to dig into the important factors that determine the success of an online fashion business. The use of high-quality images, an easy payment process, a fast loading website, a quality design, a user-friendly website with excellent product descriptions and an effective customer support are the blood and flesh of online success. Not surprisingly on the top of our list, comes the necessity of using online reviews and rating systems as one of the most determining factors” commented Michael Ambros, eKomi Founder and CEO.

The StarInsights™ study reveals top UK Fashion Portals:

So, we decided to take a closer look at the predominant UK fashion portals and find out which are the MOST REVIEWED and BEST RATED.  Our latest StarInsights™ study reveals the following table:The facts:

NEW LOOK  is top of the line with a total of 37.376 reviews on Google Sell Ratings and an average star rating of 4,5;  it is currently the most reviewed Fashion Portal of all.

TKMAXX  occupies position #2 with 35.543 reviews and an average star rating of 4,4. BOOHOO is found in the third position with a total of  7.447 reviews and an average star rating of 4,1.

Up there with these industry dominating UK fashion companies, we spotted ESPRIT with 3.737 reviews and an average star rating of 4.6! We underline here the fact that Esprit has received a much better star rating score than those companies found in the second and third position!

Last but not least in position Number #5 of StarInsights top five list, we spotted  BRAND ALLEY with a total of 3.185 reviews.

What about the BEST RATED UK Fashion portals?

Of the top 5 UK fashion portals, we have three that dominate:  BRAND ALLEY,  MY THERESA and ATOM RETROAll these top 3 fashion portals receive an impressive 4,9 rate in Google Seller and get ranking number one (joint first)! Marks & Spencer receives an average star rating of 4.8 and occupies position 4. Esprit is found within the top 5 best rated UK fashion portals and gets ranking number 5 with an average star rating of 4.6 in Google Seller Shopping.

Our list of UK Fashion Portals continues with companies that managed to receive Active Reviews and Ratings within the past 12 months through Google Shopping Seller but at least for this year not being in the #TOP 5 list:

  • Farfetch: farfetch.com – 4.6 Average Star Rating and 1.354 Active Reviews in the last 12 months across Google Shopping Seller (joint fifth position)
  • Avenue 32: avenue.com – 4.6 Average Star Rating and 325 Active Reviews in the last 12 months across Google Shopping Seller (joint fifth position)
  • Topshop: topshop.com – 4.6 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller (joint fifth position)
  • House of Fraser: houseoffraser.co.uk – 4.6 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller (joint fifth position)
  • New Look: newlook.com – 4.5 Average Star Rating and 37.376 Active Reviews in the last 12 months across Google Shopping Seller
  • Moda Operandi: Modaoperandi.com – 4.5 Average Star Rating and 1.248 Active Reviews in the last 12 months across Google Shopping Seller
  • Brandattic: brandattic.com – 4.5 Average Star Rating and 838 Active Reviews in the last 12 months across Google Shopping Seller
  • Vestiaire Collective: vestiairecollective.com – 4.5 Average Star Rating and 388 Active Reviews in the last 12 months across Google Shopping Seller
  • Debenhams: debenhams.com – 4.4 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller
  • Oki-ni: oki-ni.com – 4.3 Average Star Rating and 461 Active Reviews in the last 12 months across Google Shopping Seller
  • Secret Sales: secretsales.com – 4.3 Average Star Rating and 224 Active Reviews in the last 12 months across Google Shopping Seller
  • Market Place Asos: asos.com – 4.2 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller
  • Missguided: missguided.co.uk – 3.9 Average Star Rating and 654 Active Reviews in the last 12 months across Google Shopping Seller

The Nielsen Survey about online trust revealed among others that 70% of people trust opinions posted online. Online reviews were the second most trusted form of advertising, with ‘recommendations from people I know’ beating it to first place. This data once again stresses out the importance of online reviews.

Our study also discovered some popular UK Fashion Portals that have not yet received any reviews or star ratings since they have not activated their Google Shopping Seller accounts to date.

The list is the following:

  • Lavish Alice: lavishalice.com – Neither Seller Rating nor Active Seller Reviews
  • Own the Runway: owntherunway.com – Neither Seller Rating nor Active Seller Reviews
  • Stylist Pick: stylistpick.com – Neither Seller Rating nor Active Seller Reviews
  • Matthew Williamson: matthewwilliamson.com – Neither Seller Rating nor Active Seller Reviews
  • Lazy Oaf: lazyoaf.com – Neither Seller Rating nor Active Seller Reviews
  • Glamorous UK: glamorousuk.com– Neither Seller Rating nor Active Seller Reviews
  • Miista: miista.com – Neither Seller Rating nor Active Seller Reviews
  • Monki: monki.com– Neither Seller Rating nor Active Seller Reviews
  • Look Bible: lookbible.com – Neither Seller Rating nor Active Seller Reviews
  • Not just a label: notjustalabel.com – Neither Seller Rating nor Active Seller Reviews
  • Young British Designers: youngbritishdesigners.com – Neither Seller Rating nor Active Seller Reviews
  • Rokit: rokit.co.uk – Neither Seller Rating nor Active Seller Reviews
  • Love Miss Daisy: lovemissdaisy.com – Neither Seller Rating nor Active Seller Reviews
  • Front Row Shop: frontrowshop.com – Neither Seller Rating nor Active Seller Reviews
  • Beyond Retro: beyondretro.com – Neither Seller Rating nor Active Seller Reviews
  • Stylebop: stylebop.com – Neither Seller Rating nor Active Seller Reviews
  • Beyond Retro: beyondretro.com– Neither Seller Rating nor Active Seller Reviews
  • Lux-Fix: lux-fix.com -Neither Seller Rating nor Active Seller Reviews
  • Firetrap: firetrap.com –Neither Seller Rating nor Active Seller Reviews

“If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” stated Michael Ambros, eKomi Founder and CEO.

German Landscape

We thought to broaden our analysis by checking the most popular Fashion portals in Germany in comparison to the UK market, and the results are simply impressive:

The well-known brand Esprit.de has managed to receive 101.465 active reviews up to date through Google Shopping Seller and an Average Star Rating of 4.5 and heads to the top of the pyramid leaving far behind all other fashion portals.

Zalando, one of the strongest fashion players in Germany with expanding international activities received an average star rating of 4.7 and 14.519 active reviews in the last 12 months.

Lesara follows, with 13.974 active reviews and an average star rating of 4.4 through Google Shopping Seller.

Aboutyou receives an average star rating of 4.5 with 11.251 active reviews in the last 12 months.

We are excited to see how the UK and German Fashion landscape will look like in next StarInsights™ study.

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

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