eKomi launches StarInsights™ for DIY Home Improvement Websites

DIY HOME IMPROVEMENTS STUDY

BERLIN, June 21, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 21062017) study. This study is an overview of the reviews and rating received by the DIY Home Improvement market websites in Europe and the United States.

Market Overview

Based on a recently published article in PR Newswire the concept of “the term DIY (Do-it-yourself) in home improvement market is an action taken by an individual homeowner or consumer who executes a task or a job related to home improvement by himself with the help of a DIY tool, equipment, and appliances. As the name suggests, the concept involves only the end consumer and no other third party to execute a project”.

The Worth of the Global DIY Home Improvement Market

In 2015, the DIY home improvement world market turnover reached €538 billion euros, making an important increase of 3% compared to the previous year based on figures released by DIY Global Summit. North America and Europe, represent together the 86% of this world market, although their joint population accounts for only 23 % of the world population. The DIY markets of these two continents sum the amount of 463 billion €. North America and Europe reach 57% and 29% of the world market respectively. North America had the highest average DIY expenditure per capita in 2015 with 854 €. (Source)

“Approximately 83% of the global DIY market (447 billion €) is concentrated in only 8 countries: USA, Germany, Japan, Canada, United Kingdom, France, Australia, and Italy. Moreover, the three major DIY countries in Europe (Germany, France, and the United Kingdom) represent 57% of the continent’s market” same DIY Global Summit article states.

In addition, Technavio predicts that “the DIY home improvement market in the US will grow steadily during the next four years and post a CAGR of over 6% by 2021. This market research analysis identifies product innovation and wide product assortment as one of the primary growth factors for this market”.

eKomi StarInsights™ on the DIY Home Improvement Market

Based on these important findings eKomi group of analysts released today a StarInsights™ study (Ref.# 21062017), that indicates the markets TOP players, based on the reviews and ratings those companies collected in the past 12 months through Google aggregated results and are available in public via Google Shopping Seller.

Most Reviewed DIY Home Improvement Websites

most reviewed DIY home improvements websites
Most reviewed DIY home improvements Websites

On top of the list of the most reviewed DIY home improvement websites in eKomi StarInsights is found Hornbach with 33.025 reviews up to date. In the second best position the US brand Northern Tool receives 16.310 reviews of its customers online within the past 12 months. Lowes follows on position number three with 13.853 reviews up to date.

Within the list of the dominant DIY home improvement websites, eKomi analysts spotted the German giant OBI with 12.004 reviews up to date. With almost half the reviews, in position number five, the UK brand Tool Stop, collects 6.541 reviews up to date and is still on the top five most received DIY home improvement websites in Europe and the United States.

Best-Rated DIY Home Improvement Websites

Best-Rated DIY home improvements websites
Best-Rated DIY home improvements websites

In eKomi StarInsights list of Best-Rated DIY Home Improvement websites, Screwfix occupies two of the Top ranked positions, in different countries though and with different domain names. Screwfix in Germany receives a total of 4.9 out of 5 Star Rating, although accompanied with a very poor number of reviews, and occupies the Top position. In the second best position, Tool Stop receives a considerable 4.8 out of 5 Star Rating.

Joint third position for Hornbach and Screwfix UK who both received a 4.7 out of 5 Star Rating. Joint fifth position for Northern Tool and a list of other companies that follow below. All of them received a 4.6 out of 5 Star Rating, but since Northern Tool managed to gather much more reviews than the others, it well deserves its place on the table.

List of Companies in Joint Fifth Best-Rated Position

The American Homedepot and Lowes, the French ManoMano,  the Spanish Eurobrico and the German Hagebau, all achieved to score a 4.6 out of 5 Star Rating in Google Seller Rating via their Google Aggregated Results within the past 12 months. There is a great differentiation on the number of reviews that they also managed to collect, so continue reading this study for the complete list of DIY home improvement websites to find out more.

eKomi Starinsights ™ (Ref.# 21062017) Study List

eKomi team of analysts present the complete list of companies in the DIY Home Improvement eKomi StarInsights study. They are presented underneath based on the number of reviews collected and publicly released in Google Shopping Seller:

  • Hornbach: hornbach.de4.7 Average Star Rating and 33.025 Active Reviews in the last 12 months across Google Shopping Seller
  • Northerntool: northerntool.com4.6 Average Star Rating and 16.310 Active Reviews in the last 12 months across Google Shopping Seller
  • Lowes: lowes.com4.6 Average Star Rating and 13.853 Active Reviews in the last 12 months across Google Shopping Seller
  • Obi: obi.de  4.5 Average Star Rating and 12.004 Active Reviews in the last 12 months across Google Shopping Seller
  • Toolstop: Toolstop.co.uk  4.8 Average Star Rating and 6.541 Active Reviews in the last 12 months across Google Shopping Seller
  • Poco: poco.de  4.1 Average Star Rating and 5.846 Active Reviews in the last 12 months across Google Shopping Seller
  • bricorama: bricorama.fr 3.9 Average Star Rating and 3.441 Active Reviews in the last 12 months across Google Shopping Seller
  • ManoMano: manomano.fr  4.6 Average Star Rating and 3.408 Active Reviews in the last 12 months across Google Shopping Seller
  • Screwfix: screwfix.com  4.7 Average Star Rating and 2.719 Active Reviews in the last 12 months across Google Shopping Seller
  • Entrepot-du-bricolage: entrepot-du-bricolage.fr  4.4 Average Star Rating and 2.477 Active Reviews in the last 12 months across Google Shopping Seller
  • Wickes: wickes.co.uk – 3.9 Average Star Rating and 2.433 Active Reviews in the last 12 months across Google Shopping Seller
  • Mr.Bricolage: Mr-bricolage.fr 3.9 Average Star Rating and 2.329 Active Reviews in the last 12 months across Google Shopping Seller
  • Hellweg: hellweg.de – 4.5 Average Star Rating and 1.614 Active Reviews in the last 12 months across Google Shopping Seller
  • Acehardware:acehardware.com  – 4.5 Average Star Rating and 1.350 Active Reviews in the last 12 months across Google Shopping Seller
  • Sediarreda: sediarreda.com – 4.5 Average Star Rating and 816 Active Reviews in the last 12 months across Google Shopping Seller
  • Eurobrico: eurobrico.com – 4.6 Average Star Rating and 701 Active Reviews in the last 12 months across Google Shopping Seller
  • Baywa: baywa.de – 4.4 Average Star Rating and 451 Active Reviews in the last 12 months across Google Shopping Seller
  • Hagebau: hagebau.de – 4.6 Average Star Rating and 198 Active Reviews in the last 12 months across Google Shopping Seller
  • Screwfix: screwfix.de – 4.9 Average Star Rating and 169 Active Reviews in the last 12 months across Google Shopping Seller

Under the same Study, eKomi analysts found out several DIY Home Improvement Companies that although have been Star-Rated they have not activated yet their online reviews.

  • Homedepot: homedepot.com – 4.6 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Bauhaus: bauhaus.info – 4.5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Homebase: homebase.co.uk  4.5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Castorama: castorana.fr – 4.5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller

Lastly, eKomi StarInsights Study continues with those DIY Home Improvement Companies, that are quite popular and also appear in satisfying position in Google organic search results but have not yet received or/ neither have they yet activated their Google Seller Rating and Reviews System.

Hereby is the list of non-reviewed nor Star-Rated DIY Home Improvement companies that appear in random order.

  • Toom-baumarkt.de – Neither Seller Rating nor Active Seller Reviews to date
  • i-m.de – Neither Seller Rating nor Active Seller Reviews to date
  • bauvista.de – Neither Seller Rating nor Active Seller Reviews to date
  • leroy-merlin.es – Neither Seller Rating nor Active Seller Reviews to date
  • leroy-merlin.fr – Neither Seller Rating nor Active Seller Reviews to date
  • bricodepot.es – Neither Seller Rating nor Active Seller Reviews to date
  • bricor.es – Neither Seller Rating nor Active Seller Reviews to date
  • aki.es – Neither Seller Rating nor Active Seller Reviews to date
  • letsbrico.com – Neither Seller Rating nor Active Seller Reviews to date
  • adeo.com  – Neither Seller Rating nor Active Seller Reviews to date
  • menards.com – Neither Seller Rating nor Active Seller Reviews to date
  • walmart.com – Neither Seller Rating nor Active Seller Reviews to date
  • diy.com – Neither Seller Rating nor Active Seller Reviews to date
  • howdens.com – Neither Seller Rating nor Active Seller Reviews to date
  • castorama.pl – Neither Seller Rating nor Active Seller Reviews to date
  • praktiker.pl – Neither Seller Rating nor Active Seller Reviews to date
  • merkurymarket.cz – Neither Seller Rating nor Active Seller Reviews to date
  • espace-bricolage.fr – Neither Seller Rating nor Active Seller Reviews to date

If one of these companies decide to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Customer ratings and reviews, especially when integrated into Google search results, motivate users (and potential customers) to visit a company’s website.They are a crucial element in driving overall website traffic, thereby increasing revenue generating activities from visitors.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

 

 

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