eKomi launches StarInsights™ for Insurance Comparison Websites

BERLIN, July 7, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 20062017) study in reference to Insurance Comparison Websites in Spain, UK, France and the USA. The study uses publicly released results available in Google Shopping Seller and its aggregated system of ratings and reviews up to date.

Comparison Insurance Websites – Market Overview

The Telegraph published recently an article about Comparison sites stating that their popularity is based on the easy to use and consumer friendly state of mind. It points out the importance of a good use, and upright methodology, especially when comparing various websites among each other. For those who know how and when to use them, it is the right place to get the best deal. Among others, insurance comparison websites assist people in getting the best price, whether they are buying car insurance, health, travel cover or services such as energy.

eKomi analysts examined multiple parameters that influence customers when searching for the top insurance comparison websites. User interface experience is of high importance. In addition, the abundance and possibility of personalisation of quotations from different insurance companies make customers feel more content. Furthermore, offering them different prices is always something important.   The websites are also often required to be able of considering extra parameters, like age, previous accident record, and payment options. Needless to stress out the importance of being transparent, accurate and impartial when offering an online quote to a prospective or existent customer.

All the above are undoubtedly the factors that lead and drive the consumers to choose or at least help them decide which insurance company and deal to pick up. But, as Forbes advises in a recent article, this procedure of comparing quotes and services shall be repeated every time insurance renewal is needed since new rates apply every year and companies constantly change their policies and rates.

So the question is, how can Insurance Comparison websites retain their customers, obtain new ones and hold the asset in the highly competitive insurance market?

 The Crucial Importance of Ratings and Reviews

As many merchants now recognize, customer ratings and reviews are absolutely essential for success in the online marketplace – especially when the results are integrated into Google search results. Although a comprehensive, user-friendly site is obviously crucial, public reviews build trust before visitors even click the insurance comparison website’s link, significantly increasing its chances of receiving traffic.

Reviews and ratings also boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

A 2017 ZenDesk survey discussed in Forbes reported that a staggering 88 percent of customers make buying decisions based on online customer reviews. This makes it clear that publicly visible feedback from real customers is a key component in an online business success. And as Google’s search algorithms grow ever smarter, positive reviews and ratings are becoming especially vital in the heated competition for those all-important “above-the-fold” natural search rankings.

The Most Reviewed Insurance Comparison Websites

It’s now time to present the results of eKomi StarInsighs ™ (Ref.# 20062017) study based on Google Shopping Seller for the last 12 months up to date:

Most Reviewed Insurance Comparison Portals
Most Reviewed Insurance Comparison Portals

Money Supermarket is by far the most reviewed Insurance comparison portals of all as it received 10.344 reviews within the last 12 months. Uswitch follows on the second best most reviewed position with 6.899 reviews. The Spanish portal Rastreator received the bronze medal for its third top position with 6.483 reviews.

In the fourth position we found Esurance with 6.154  reviews, and within our list of most reviewed Insurance Comparison companies is also Go Compare with almost 1/5 fewer reviews from the #1 position, and a total of  2.897 reviews up to date.

The Best-Rated Insurance Comparison Websites

Best Rated Insurance Comparison Portals
Best Rated Insurance Comparison Portals

In our list of the 5 Best-Rated Insurance Comparison Websites, eKomi analysts spotted a joint first position for Esurance and Theaa. Both websites received the equivalent number of 4.8 our of 5 Average Star Rating allowing them to climb at position number #1.

Joint third position for Acierto (which receives a significantly larger amount of reviews),  and Terranea with an Average of 4.7 Star Rating based on eKomi StarInsights™ Study. Go Compare ,Confused,  Quote Zone and Mustard received all a Star Rating of 4.6  out of 5, offering them a joint fifth position, but since Go Compare received a thousand more reviews, it’s the one to be positioned on our StarInsights results announcement tablet.

eKomi StarInsights™ (ref.#20062017) study continues with the insurance comparison websites that might not have reached the top 5 most reviewed positions, but have still received a considerate number of reviews within the last 12 months.

  • LeLynx: lelynx.fr4.1 Average Star Rating and 1.872 Active Reviews in the last 12 months across Google Shopping Seller
  • Confused: confused.com – 4.6 Average Star Rating and 1.737 Active Reviews in the last 12 months across Google Shopping Seller
  • Fenix directo: fenixdirecto.com   4.3 Average Star Rating and 1.673 Active Reviews in the last 12 months across Google Shopping Seller
  • Budget Insurance: budgetinsurance.com  4.5 Average Star Rating and 1.232 Active Reviews in the last 12 months across Google Shopping Seller
  • Aviva: aviva.co.uk  4.5 Average Star Rating and 779 Active Reviews in the last 12 months across Google Shopping Seller
  • Auto net insurance: autonetinsurance.co.uk  4.5 Average Star Rating and 610 Active Reviews in the last 12 months across Google Shopping Seller
  • Balumba: balumba.es  4.4 Average Star Rating and 498 Active Reviews in the last 12 months across Google Shopping Seller
  • Mustard: mustard.co.uk  4.6 Average Star Rating and 268 Active Reviews in the last 12 months across Google Shopping Seller
  • Compare: compare.com  4.5 Average Star Rating and 248 Active Reviews in the last 12 months across Google Shopping Seller
  • Quotezone: quotezone.co.uk  4.6 Average Star Rating and 173 Active Reviews in the last 12 months across Google Shopping Seller

Under the same study,  eKomi analysts also spotted that a strong player Compare the market although has been Star-Rated with an almost perfect 4,9 out of 5-star rating Google, it has not yet received or not yet activated its online reviews.

The study continues with some popular Insurance Comparison websites that have neither been reviewed nor rated up to date through Google Seller Rating. “If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Insurance Comparison Websites with neither Ratings nor Reviews:

  • seguros.es  Neither Seller Rating nor Active Seller Reviews to date
  • superbuscador.es  Neither Seller Rating nor Active Seller Reviews to date
  • race.es  Neither Seller Rating nor Active Seller Reviews to date
  • mutua.es  Neither Seller Rating nor Active Seller Reviews to date
  • motopoliza.com  Neither Seller Rating nor Active Seller Reviews to date
  • comparaguru.com  Neither Seller Rating nor Active Seller Reviews to date
  • genesis.es  Neither Seller Rating nor Active Seller Reviews to date
  • puntoseguro.com  Neither Seller Rating nor Active Seller Reviews to date
  • turboseguros.com  Neither Seller Rating nor Active Seller Reviews to date
  • segurosbroker.com  Neither Seller Rating nor Active Seller Reviews to date
  • mapfre.es  Neither Seller Rating nor Active Seller Reviews to date
  • pelayo.com  Neither Seller Rating nor Active Seller Reviews to date
  • comparaencasa.com  Neither Seller Rating nor Active Seller Reviews to date
  • el-comparador.com  Neither Seller Rating nor Active Seller Reviews to date
  • caranddriver.es  Neither Seller Rating nor Active Seller Reviews to date
  • tuseguromasbarato.es  Neither Seller Rating nor Active Seller Reviews to date
  • tiger.co.uk  Neither Seller Rating nor Active Seller Reviews to date
  • mycheapcarinsurance.co.uk  Neither Seller Rating nor Active Seller Reviews to date
  • q4.co.uk  Neither Seller Rating nor Active Seller Reviews to date
  • thezebra.com  Neither Seller Rating nor Active Seller Reviews to date

The same study will be repeated again in the next 12 months. eKomi analysts expect that the number of reviews and ratings aggregated into Google for all the above mentioned Insurance Comparison portals will change. It is interesting to see how ranking will be configured is both categories, and which other players will enter the market.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

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