A Market Analysis of Toy Stores in Johannesburg, South Africa

Discover the amazing selection of toy stores in Johannesburg that sell everything from vintage puppets and board games to modern gadgets and educational toys. In this StarInsights report, we examine the top toy stores in Johannesburg by offering a comprehensive analysis of user reviews and ratings.

Industry Overview

Toys are items designed primarily for children to play with. Toys are typically made out of wood, plastic, clay, or paper. However, electronic components are also present in contemporary toys. Children’s cognitive abilities are improved and their logical and spatial reasoning skills are developed through play with toys. In addition, board games and puzzles are known to help kids develop their communication and social skills.

Complementarily, for humans, childhood is a crucial time, and our upbringing greatly affects how we will behave as we get older. In other words, the majority of the things we go through as adults have their roots in our early years. Kids’ items are not exactly inexpensive, especially if the children are very delicate. Contrarily, toys are now practically required if you have kids in order to keep them occupied and prevent “disaster” at home. 

Thankfully, the country’s numerous toy stores have made this stressful procedure easier. In fact, several toy stores offer online sites that allow parents to purchase toys and kids’ playful  stuff without leaving the comfort of their homes. With so many choices and platforms available for customers to make purchases from, it has largely become a requirement for all industry players to invest more in brand management and maintenance of a good online reputation.

To this end, toy retailers need to stay relevant in this competitive industry, by placing emphasis on quality, prices, brand, and reputation.

Most reviewed toy stores in Johannesburg

Store	Number of Reviews	Rating
ToyZone Westrand	373	4.3
Toys R Us Clearwater Mall	235	4.0
Toys R Us The Glen Shopping Centre	140	4.2
Hamleys Toy Store	93	4.2
Lilliputs Toys	65	4.6
Toy Kingdom Cresta	62	4.1
Hamleys	62	4.3
ToyZone Benmore	59	4.2
Rubber Panda Toy Store	57	4.5
4aKid – Online Toy Stores	21	5.0

With 373 reviews on their business, ToyZone Westrand is at the top of our most reviewed toy retailer list. These reviews mostly praise them as the best toy store in SA. In second place with 235 reviews, Toys R Us Clearwater Mall is praised for its welcoming hospitality and talented staff.  With 140 reviews, Toys R Us The Glen Shopping Centre is third on our list, with positive reviews on their top service and super helpful staff. 

Ratings are also critical to the importance of a business and increase customer satisfaction and sales in the long run. eKomi understands the importance of this and has completed the StarInsights rating with a list of the top ten rated toy stores in Johannesburg.

Top-rated toy stores in Johannesburg

Store	Rating	Number of Reviews
4aKid – Online Toy Stores	5.0	21
Caves Toys & Hobbies	5.0	4
Fancy Toys & Novelties	4.8	5
Lilliputs Toys	4.6	65
Toy Kingdom Eastgate	4.6	7
Toy Kingdom Sandton	4.5	43
Rubber Panda Toy Store	4.5	57
Toys R Us Cresta Shopping Centre	4.4	18
Polly Potter’s Toy Store	4.4	11
Toy Kingdom The Glen	4.4	8

The three highest-rated toy stores, as per Google Maps, are 4aKid – Online Toy Store and Caves Toys & Hobbies who are both tied in first place with a perfect 5.0-star rating. They are followed by Fancy Toys & Novelties with a 4.8-star rating. Runners-up is a tie between Lilliputs Toys and Toy Kingdom Eastgate delivering ratings of 4.6-stars. 

We salute the Owners of the listed toy stores in the two classifications and commend them for reliably creating quality help that results in positive reviews. Notwithstanding, we ask all toy stores to work with survey agencies like eKomi to enhance the number of reviews. Reviews are vital for ecommerce sites, to the extent that the vast majority of sites now display reviews and other user-generated content on their sites.

The eKomi group provides all toy retailers with a proposal to evaluate purchaser pleasure, which incorporates an unfastened session to decide the extent of development of an enterprise is at and to intensify its income improvement and online traffic.

Be sure to check out eKomi’s blog in three months to read our follow-up assessment on which toy store will be the best and most rated in Johannesburg.