A Review of Lingerie & Underwear Stores in Abuja, Nigeria
It’s true what they say, “what’s underneath is what counts.”
We are not discussing lovely personalities; rather, we are discussing undergarments. Every woman needs to occasionally infuse a little bit of luxury into her life, and there is no better way to feel sexy than with a pair of gorgeous underwear. Today’s StarInsights report examines Abuja’s top ten lingerie stores based on user reviews and ratings.
An Overview of the Lingerie Industry
Undergarments (primarily brassieres), sleepwear, and light robes are all included in the category of clothing known as lingerie, which is primarily worn by women. The word is frequently chosen with the intent to suggest that the clothing is attractive, fashionable, or both. Therefore, lingerie stores are retailers that sell such products in brick-and-mortar stores as well as online.
According to the most recent comprehensive research report by Facts & Factors, the size and share of the global lingerie market is predicted to increase by 8.25% CAGR from 2022 to 2028, reaching a projected value of USD 84.16 billion, (GlobalNewswire: 2022). In fact, these stats are evidence that this is big business with a very competitive landscape.
At a distance, smaller, independent brands now have a chance to enter the market and upend it thanks to shifting trends in the lingerie sector. Narrowly focused lingerie companies and online start-ups are dominating the market, with an emphasis on inclusivity and body positivity.
Challenges within the lingerie industry
With so many choices to make, selecting the ideal store can be daunting. But since everyone has different lingerie priorities, the only question would point to a better shopping experience, whether to buy them online or in-store.
It can feel like a bit of a risk to buy your lingerie online because there are a variety of downsides, for instance, size is relative when it comes to bras and panties. Those who bought before the internet age might not be convinced that an online store can do the same as a proper shop assistant, but with the variety of sizes, styles, and shapes now available, they might just change their tune.
Nonetheless, in today’s digital world most stores are operating on both physical and online platforms, and this disparity seems to have been addressed. As a result, it has largely become a requirement for all industry players to invest more in brand management and maintain a good online reputation.
To this end, retailers need to stay relevant in this competitive industry, by placing emphasis on quality, prices, brand, and reputation. We curated two lists, one to show the top-rated lingerie stores and a second table to illustrate the most reviewed lingerie stores in Abuja, based on publicly posted reviews on Google My Business Profiles.
Top-rated lingerie stores in Abuja
| Store | Rating | Number of Reviews |
| Bibi Lingerie | 5.0 | 21 |
| Laura’s Lingerie Line | 5.0 | 19 |
| Off2bed Collectives | 5.0 | 17 |
| Rays Lounge Undies | 4.9 | 17 |
| Iya Oni Pant and Bra (My Fantasi Store) | 4.9 | 14 |
| Mahogany.ng | 4.9 | 10 |
| Lorea woman (Pyjamas, lounge wear lingerie) | 4.8 | 35 |
| Just Braz | 4.7 | 29 |
| GetFit Technologies HQ. (GetFitNG) | 4.5 | 87 |
| The Lingerie City | 4.4 | 48 |
Most reviewed lingerie stores in Abuja
| Store | Number of Reviews | Rating |
| GetFit Technologies HQ. (GetFitNG) | 87 | 4.5 |
| The Lingerie City | 48 | 4.4 |
| Lorea woman (Pyjamas, loungewear lingerie) | 35 | 4.8 |
| Just Braz | 29 | 4.7 |
| Bibi Lingerie | 21 | 5.0 |
| Laura’s Lingerie Line | 19 | 5.0 |
| Off2bed Collectives | 17 | 5.0 |
| Rays Lounge Undies | 17 | 4.9 |
| Iya Oni Pant and Bra (My Fantasi Store) | 14 | 4.9 |
| Mahogany.ng | 10 | 4.9 |
The top-rated lingerie retailer is a tie between three establishments, namely Bibi Lingerie, Laura’s Lingerie Line and Off2bed Collectives both with 5.0 stars ratings, making them the highest rated in Abuja, Nigeria. The difference between these three lies in the number of reviews 21, 19, and 17 respectively.
In terms of the most reviewed retailer, GetFit Technologies HQ tops the chart with 87 reviews, followed by The Lingerie City with 48 reviews, and in third place Lorea Woman with 35 reviews. We salute the Owners of the listed lingerie stores in the two classifications and commend them for reliably creating quality help that results in positive reviews.
Notwithstanding, we ask all lingerie retailers to work with survey agencies like eKomi to enhance the number of reviews. Reviews are vital for ecommerce sites, to the extent that the vast majority of sites now display reviews and other user-generated content on their sites.
These businesses need to understand the true value of reviews from the above stats and how they can help improve their online presence. Generally, the number of reviews needed can vary from business to business, but most retailers are able to obtain a rating after collecting 100 or more eligible reviews (Request a free consultation).