A Review of E-Commerce Sites in Nairobi, Kenya

Online shopping sites have made it possible to buy almost anything online, including clothing, electronics, food and beverages, automobiles, and even real estate. Likewise, an online marketplace is essentially an e-commerce site that sells different items from different vendors. In most cases, individuals and small business owners find such platforms appropriate and use such platforms to build their online presence and sell and publish their items to a wider audience. However, the most crucial part comes down to choosing the ideal platform for selling your products and services. In this StarInsights report, we analyse the online marketplaces in Nairobi, Kenya, based on user ratings and reviews.

Industry Overview

Kenya is one of the most complex online shopping markets: It is a medium-sized but very understandable e-commerce market. According to the 2018 UNCTAD E-commerce Index Report, Nigeria, South Africa, and Kenya account for more than half of all African online shoppers. 

However, e-commerce in Kenya has grown significantly in recent years, particularly among small and medium-sized businesses. Marketplaces, on the other hand,  are open online venues where users may search for a variety of things in one place. These online marketplaces provide variety, price comparison, and a more convenient buying experience.

Marketplaces provide benefits for both the consumer and the company, from faster customer care replies to customizable delivery. This is not a discussion about the best ecommerce platforms and why they are the best companies. Marketplaces are typically ranked based on business size and revenue: Nonetheless, we’ve researched the Kenyan marketplaces based on the publicly available Google Seller Rating results and their aggregate rating and review system to examine them from a digital marketing perspective. 

Most reviewed online marketplace in Kenya

Online Marketplace	Number of Reviews	Ratings
Avechi	583	4.1
Sky.Garden	117	3.2
Toi Market Online	106	4.5
AfricaSokoni	58	4.5
Corido Marketplace	56	4.9
Online Shopping – Mybigorder Kenya	17	4.6
Jazacart Online	17	4.9
Shopaholix Marketplace	13	4.9
OMAAR MARKETPLACE	11	4.3
PigiaMe	11	4.5

 

The high numbers of reviews is immediately noticeable in this instance. With a towering, 583 reviews, Avechi top of our list, they are mostly described as a universal platform, where everything can be found. SkyGarden is ranked second with 117 reviews and in third place is Toi Market Online with 106 reviews, both commended for everything from goods and services, food and snacks, and supplies.

Ratings are also quite significant to a business’s importance, and in the long run, they boost customer satisfaction and sales. eKomi understands the importance of ratings and completed the StarInsights assessment by compiling a list of the top 10 highest-rated marketplaces in Nairobi, Kenya.

Top-rated online marketplaces in Kenya

Online Marketplace	Rating	Number of Reviews
eMarket Global	5.0	4
Kulmart	5.0	4
Thrift Closet-Mtumba	5.0	3
Air Duka – Online Marketplace Kenya	4.9	9
Corido Marketplace	4.9	56
Shopaholix Marketplace	4.9	13
Jazacart Online	4.9	17
Wasoko	4.8	4
Mawu Africa	4.8	5
Avechi Embassy House	4.6	5

In terms of ratings, eMarket Global, Kulmart and Thrift Closet-Mtumba could not be separated on the top spot. These online platforms have a high score of 5.0 stars, which is a perfect rating, however, the difference only exists in the number of reviews obtained. Furthermore, the majority of the listed marketplaces have nonetheless achieved an average stable rating of four stars point (4.) It’s apparent to understand that having a good rating with a large sample size is a very desirable feature.

eKomi compliments the owners of the top three listed marketplaces in Kenya in both categories for their excellent services and urges all their competitors in the industry to up their game and reach out to a review agency like eKomi, which works with an efficient team to produce reviews that are organic and credible. The eKomi team presents all ecommerce platforms and sellers with an offer to assess customer satisfaction, which includes a free consultation to determine the level of growth a business is at and to heighten its sales development and online search traffic.

Be sure to check out eKomi’s blog in three months to read our follow-up assessment on which online marketplaces will be the best and most rated in Nairobi, Kenya.