A Review of Online Marketplaces in Nigeria
An online marketplace is essentially an ecommerce site that sells a variety of items from a variety of suppliers Mostly, individuals and small company owners see fit and use such platforms to establish an online presence that allows them to sell and expose their items to a far larger audience. However, there is one critical thing to consider: selecting the ideal platform to sell your products or services.
It is critical to assess which place might assist you to get closer to your target audience, hence increasing your online presence. In this StarInsights report, we analyse the online marketplaces in Nigeria, based on user ratings and reviews.
Marketplaces in Nigeria – an overview
We are living in an e-commerce age, not just in Nigeria, but internationally. In fact, the Nigerian ecommerce sub-sector is expanding at a rapid pace. During the height of COVID-19 lockdown, ecommerce platforms and delivery agents maintained critical services. There are now roughly more than 100 online marketplaces that offer services to users. (Naija Business Landscape:2022).
According to Statista’s, the digital market prediction for Nigerian, ecommerce, is estimated to increase from U$76.7 million in 2021 to U$122.5 million by 2025. These online platforms sell a variety of things for businesses to reach out to their clients and meet their wants. Selling items through an e-commerce channel and a marketplace is a terrific way to increase sales.
Marketplaces are open online venues where users may search for a variety of things in one place. These online marketplaces provide variety, price comparison, and a more convenient buying experience. Marketplaces provide benefits for both the consumer and the company, from faster customer care replies to customizable delivery.
Even though the sellers wish to start by creating your own e-commerce website, the main question will be how buyers find you online. It is more cost-effective for a small business to ride on the backs of successful e-commerce giants in the field. With this in mind, there are various platforms in Nigeria that offer these services, however, they vary from the way they operate.
This is not a discussion of the best ecommerce platforms and what makes them the best firms. Typically, marketplaces are evaluated based on the size and revenue of the business, which places them on the list of top ecommerce platforms.
Against this backdrop, we have examined the marketplaces in Nigeria based on publicly released results from Google Seller Ratings and its aggregated system of ratings and reviews, henceforth, we chose to examine it from a digital marketing perspective.
Most reviewed online marketplaces in Nigeria
Number of Reviews
|Jumia Corporate Office||435|
|Konga Online Nigeria Ltd.||137|
The high numbers of reviews is immediately noticeable in this instance. With a towering, 1222 reviews, Kusnapis at the top of our list, they are mostly described as a universal place, where everything can be found. JIJI.NG is ranked second with 772 reviews and in third Jumia with 435 reviews, both commended for everything from goods and services, food and snacks, supplies and most importantly, Transportation.
Ratings are also quite significant to a business’s importance, and in the long run, they boost customer satisfaction and sales. eKomi understands the importance of ratings and completed the StarInsights assessment by compiling a list of the top 10 highest-rated marketplaces in Nigeria.
Top-rated online marketplaces in Nigeria
|Konga Online Nigeria Ltd.||4.3|
|Jumia Corporate Office||4.2|
In terms of ratings, JIJI.NG is the highest rated with 4.7 stars, followed by three platforms that are tied in second place will 4.3 star-ratings. These are, Printivo, Konga Online Nigeria Ltd and Vconnect. The majority of the listed marketplaces have nonetheless achieved an average stable rating of four stars point (4.) except for Kusnap with the lowest rating of 3.7stars. It’s apparent to understand that having a good rating with a large sample size is a very desirable feature.
eKomi compliments the owners of the top three listed marketplaces in Nigeria in both categories for their excellent services and urges all their competitors in the industry to up their game and reach out to a review agency like eKomi, which works with an efficient team to produce reviews that are organic and credible. The eKomi team presents all ecommerce platforms and sellers with an offer to assess customer satisfaction, which includes a free consultation to determine the level of growth a business is at and to heighten its sales development and online search traffic.
Be sure to check out eKomi’s blog in three months to read our follow-up assessment on which online marketplaces will be the best and most rated in Nigeria.