Best Buying & Selling Gold Online Stores in Cape Town

When it comes to any investment, it is important that you first do your homework and check the various options available out there. With gold prices at their current levels, you may well be considering buying gold online, but when looking for ways to buy and sell gold online, it can feel like a daunting task. There are many online stores and all of them look the same. It’s difficult to tell which is the best company to work with. Based on this notion, today’s StarInsights report examines the best buying and selling gold stores in Cape Town based on user reviews and ratings online.

Buy/Sell Gold Industry Overview

Throughout the world, gold is regarded as a “safe-haven” investment. Not long ago, countries across the globe used to have the “gold standard” for currencies, which meant that their currencies were backed by gold kept by the central banks of the governments. Even today, gold is still considered a liquid asset, which means it may be quickly exchanged for cash when needed.

In times of uncertainty, investors look to gold as a safe investment that will not lose value. According to a newly published survey by IG South Africa (2023), the online gold buying and selling market has been thriving post the COVID-19 pandemic. Since 2021, the businesses in this sector have seen consistent revenue growth, thanks to the e-commerce market acquiring substantial market share from brick-and-mortar gold stores in recent years as more people purchase online.

Impact of Customer Reviews to Online Gold Buy/Sell Stores

Large growth in the number of industry operators over the last years has also greatly boosted internal rivalry. In response, store owners have raised their marketing spending and emphasized exceptional customer service. On one hand, a beautifully designed and user-friendly website is just one of the components that drive a successful online business. 

On the other hand, publicly published reviews are highlighted as flesh and blood to build consumer trust. In the competitive world of buying and selling gold online, a high level of trust and social proof is absolutely essential to attracting new customers. As a result, Customer reviews determine who gets a bigger chunk of the market share, and using Google Maps we have analysed numerous gold stores and listed the top ten leading companies with a good volume of positive user ratings and reviews.

eKomi StarInsights Results for the Most Reviewed Online Gold Stores

Store	Reviews	Rating
Dear Rae Jewellery	168	4.7
Prins and Prins Diamonds	148	5.0
Sterns – Golden Acre	83	4.0
Uwe Koetter Jewellers	81	5.0
Philip Zetler Jewellers	81	3.8
Point Jewellery Exchange	71	4.6
Stefan’s Jewellery & Gems	51	4.8
Mark Solomon Jewellers	46	4.6
Meraki Jewellery Design	35	5.0
Miller Gold & Co	31	5.0

Dear Rae Jewellery is on the top of the list and is currently the most reviewed online gold store with 168 active reviews through Google aggregated stats. Prins and Prins Diamonds follows closely in the second-best position with 148 reviews. Sterns – Golden Acre is in the third position, with 83 reviews in total.  We further considered ratings and aggregated the online gold stores based on the ratings they have, as illustrated below:

eKomi StarInsights Top-rated Buying & Selling Gold Stores

Store	Rating	Reviews
Prins and Prins Diamonds	5.0	148
Uwe Koetter Jewellers	5.0	81
Meraki Jewellery Design	5.0	35
Miller Gold & Co	5.0	31
The Goldman	4.9	27
Shimansky Jewellery Store V&A Waterfront	4.8	94
Stefan’s Jewellery & Gems	4.8	51
Browns The Diamond Store	4.8	21
Dear Rae Jewellery	4.7	168
Diamonds, Tanzanite & Gemstones |Cape Town	4.7	16

Surprisingly, four companies are tied in the top position, namely Prins and Prins Diamonds, Uwe Koetter Jewellers, Meraki Jewellery Design and Miller Gold & Co. They do have a perfect score rating of 5.0 stars out of 5 stars. The only difference among these stores is in the number of reviews, and it’s important to note that a high rating needs to be complimented by a large sample of reviews, as this is a desirable feature when it comes to online reputation.

Our Recommendations

Upon the completion of this report, we identified that there’s a lack of reviews for Cape Town gold buying and selling stores. Therefore, we recommend that business owners must invest in tools that can help them improve their online reputation. The significance of customer ratings and reviews in the success of the business is like water to fish in these modern times.

In summing up;

We urge all businesses in this industry to up their game and reach out to a review agency like eKomi, which works with an efficient team to produce reviews that are organic and credible. The eKomi team presents all gold stores with an offer to assess customer satisfaction, and this includes a free consultation to determine the level of growth a business is at and to heighten its sales development and online imprint.