BERLIN, June 16, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 15062017) study. This study focuses on the Global Market of Online Food Delivery Portals.The study has used publicly released results from Google Seller Ratings and its aggregated system of ratings and reviews.
eKomi team of analysts compared results of the most popular Online Food Delivery Portals in Europe and the United States and found some interesting data for this fast-growing industry. Technological advancements, excessive use of mobile phones and Online applications, in combination with time-saving necessities, are among others, the most determinant factors for the growth of the Online Food Delivery industry.
On this StarInsights™ study, the team has focused on portals that offer delivered food from a variety of restaurants within their portals. The study has excluded any own labeled and franchise restaurants. The reason is to simply continue the analysis on a separate StarInsights™ and then compare the results for the broader Food Industry Sector.
Online Food Delivery Service Market Overview
McKinsey on a recent article about the changing food business landscape, states that “Worldwide, the market for food delivery stands at €83 billion, or 1 percent of the total food market and 4 percent of food sold through restaurants and fast-food chains. It has already matured in most countries, with an overall annual growth rate estimated at just 3.5 percent for the next five years.”
It’s been almost 15 years ago that Online Food Delivery Portals first appeared, allowing customers to compare menus and prices from various restaurants and then order from their preferred one. And only since 2013, the what-so-called New Delivery players entered the market. The difference is that the latter are using their own delivery systems of vehicles and drivers allowing opening a new segment of those restaurants that did not manage to have their own delivery service yet. Brands like Foodora and Deliveroo, belong to this category.
What triggered eKomi analysts interest was to check the differences among various countries where Online Food Delivery Portals exist. The French case features a distinct market as stated by “The Verge” in a past article. Cost and food quality are the main concerns for some restaurant owners. Others doubt whether delivery services can ever overcome ingrained cultural norms.
Assuming that Online Food Delivery Management teams work hard to provide to their customers; user- friendly websites, short delivery times, competitive prices, and a variety of restaurants and menus to pick up, eKomi analysts needed to dig deeper in order to discover differentiation points for the market top players. eKomi analysis was based on other variables that differentiate Online Food Delivery Portals from their competitors, help them acquire new and retain their existing customers; Ratings and Reviews.
Reviews and Ratings in Online Food Delivery Portals
One of the most efficient ways of improving Online reputation in the competitive Online food delivery market, is to start collecting Online reviews and ratings. Reviews and ratings boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.
Which are the MOST REVIEWED and the BEST – RATED Online Food Delivery Portals?
On the top of the list of the 5 MOST REVIEWED Online Food Delivery Portals, the German Lieferando occupies position number one with 5.682 reviews, exceeding by far all other companies. The second best position is held for Eat Street, the American portal, and its 971 reviews up to date. Position number three for the popular in U.S. Door Dash with 582 reviews. In position number four, the Parisien cuisine receives its well-deserved attention with Alloresto and its 496 reviews. Last but not least, together with all dominant Online Food Delivery Portals, US popular Grub Hub occupies position number five with 411 reviews up to date.
Unter this StarInsights™ study, eKomi analysts figured out also, the Best-Rated Online Food Delivery Portals and made a list of the TOP #5. In the table underneath eKomi results are presented:
In our list of the 5 BEST RATED companies, Lieferando and Eat Street share together the top of the top rankings, occupying position #1 and a total 4.7 out of 5 Star Rating. Joint third position #3 for the German Pizza.de and the French Alloresto and an Average Star Rating of 4.6 out of 5. In position five #5 Door Dash receives a 4.4 out of 5 Average Star Rating up to date and is found within the TOP 5 Best-Rated Online Food Delivery Portals.
From the list of TOP Star Rated Online Food Delivery Portals, only Pizza.de has not released its reviews yet on Google Seller Rating. Google requests a minimum of 150 reviews collected within the last 12 months before releasing them to the public, so brands shall always keep an eye on the flow of the incoming reviews and make sure to have efficient review collection systems.
Lieferando in both categories occupies Number #1 Position and seems to understand the importance of reviews and ratings using an online system to improve these figures. Alloresto is the only popular French Online Delivery Portal that has released its reviews and ratings, differentiating itself a lot from its competitors.
Customer ratings and reviews, especially when integrated into Google search results, motivate users (and potential customers) to visit a company’s website.They are a crucial element in driving overall website traffic, thereby increasing revenue generating activities from visitors.
Underneath you may check StarInsights™ (ref.#15062017) complete list of Online Food Delivery Portals analysed:
- Liefarando: lieferando.de – 4.7 Average Star Rating and 5.682 Active Reviews in the last 12 months across Google Shopping Seller
- Eatstreet: eatstreet.com – 4.7 Average Star Rating and 971 Active Reviews in the last 12 months across Google Shopping Seller
- Pizza: pizza.de – 4.6 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
- Alloresto: alloresto.fr – 4.6 Average Star Rating and 496 Active Reviews in the last 12 months across Google Shopping Seller
- Door Dash: doordash.com – 4.4 Average Star Rating and 582 Active Reviews in the last 12 months across Google Shopping Seller
- Foodler: foodler.com – 4.4 Average Star Rating and 378 Active Reviews in the last 12 months across Google Shopping Seller
- Seamless: seamless.com – 4.3 Average Star Rating and 167 Active Reviews in the last 12 months across Google Shopping Seller
- Grubhub: grubhub.com – 4.2 Average Star Rating and 411 Active Reviews in the last 12 months across Google Shopping Seller
The study continues with those Online Food Delivery Portals, that are quite popular and also appear in satisfying position on Google organic search results but have not yet received or/ neither have yet activated their Google Seller Rating and Reviews System.
- Foodora.de – Neither Seller Rating nor Active Seller Reviews to date
- Hungryhouse.co.uk – Neither Seller Rating nor Active Seller Reviews to date
- Deliveroo.co.uk – Neither Seller Rating nor Active Seller Reviews to date
- Foodpanda.com – Neither Seller Rating nor Active Seller Reviews to date
- Ubereats.com – Neither Seller Rating nor Active Seller Reviews to date
- Deliveryhero.com – Neither Seller Rating nor Active Seller Reviews to date
- Lieferheld.de – Neither Seller Rating nor Active Seller Reviews to date
- Mr-Sandwich.de – Neither Seller Rating nor Active Seller Reviews to date
- Eatfirst.de – Neither Seller Rating nor Active Seller Reviews to date
- Foodtoeat.com – Neither Seller Rating nor Active Seller Reviews to date
- Foodrepublic.com – Neither Seller Rating nor Active Seller Reviews to date
- Boxed.com – Neither Seller Rating nor Active Seller Reviews to date
- Goldbely.com – Neither Seller Rating nor Active Seller Reviews to date
- Zomato.com – Neither Seller Rating nor Active Seller Reviews to date
- Just-eat.es – Neither Seller Rating nor Active Seller Reviews to date
- Pedidosya.com – Neither Seller Rating nor Active Seller Reviews to date
- Deliverum.com– Neither Seller Rating nor Active Seller Reviews to date
- Resto-in.com – Neither Seller Rating nor Active Seller Reviews to date
- Grood.co – Neither Seller Rating nor Active Seller Reviews to date
- Classroute.com – Neither Seller Rating nor Active Seller Reviews to date
- Eat24hours.com – Neither Seller Rating nor Active Seller Reviews to date
- Eat24.com – Neither Seller Rating nor Active Seller Reviews to date
- Just-eat.co.uk – Neither Seller Rating nor Active Seller Reviews to date
- Kukd.com – Neither Seller Rating nor Active Seller Reviews to date
- Feasthq.com – Neither Seller Rating nor Active Seller Reviews to date
- Postmates.com – Neither Seller Rating nor Active Seller Reviews to date
eKomi Team also found out that Italian Online Food Delivery Portals, have not collected yet any reviews or ratings. This is a great opportunity for those Food Delivery Service providers who are looking for an effective way to improve their SEO, increase their sales and rank better in Google in Italy. The list of those highly dynamic and growing companies is below:
- moovenda.com – Neither Seller Rating nor Active Seller Reviews to date
- foodracers.com – Neither Seller Rating nor Active Seller Reviews to date
- deliveroo.it – Neither Seller Rating nor Active Seller Reviews to date
- pizzabo.it – Neither Seller Rating nor Active Seller Reviews to date
- bacchetteforchette.it – Neither Seller Rating nor Active Seller Reviews to date
- fanceat.com – Neither Seller Rating nor Active Seller Reviews to date
- justeat.it – Neither Seller Rating nor Active Seller Reviews to date
- mymenu.it – Neither Seller Rating nor Active Seller Reviews to date
It is interesting to see how the Italian market will react in the upcoming months, and whether this great marketing opportunity will be taken into consideration and be transformed into a competitive advantage for those “smart” enough to grab this in favor of their website traffic and sales figures. So actually, the main question is “How hungry are you for success”?
“If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.
eKomi team of analysts is looking forward to seeing how the Online Food Delivery market will look like in the following years and keep updating the list of the Most Reviewed and Best-Rated companies always providing the Top of the Top results for the sake of the online customers.
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