eKomi releases StarInsights ™ Study for Footwear Industry

BERLIN, August 16, 2017 – eKomi, the largest provider of user-validated ratings and reviews, has today launched another StarInsights™ (Ref.#27072017) based on publicly released ratings and reviews in Google Shopping Seller. It is the vertical that integrated by far the most customer Feedback tools to its marketing strategy, and so the results are quite interesting today!

The current study is about the “most reviewed” and the “best-rated” Online Footwear Stores in Europe.  It is part of the broader vertical “fashion” in which UK Cosmetics Stores and TOP UK Fashion Portals are also included.

Footwear Market Overview

The shoe-store industry is expected to flourish in coming years. Similar to most retailing industries, purchasing shoes online has passed traditional brick-and-mortar store buying, and a clear trend predicts that online shoe sales will continually increase. In addition, the rapidly growing online market has tempted many online-only operators to enter and expand within the industry according to Madeline Hurley, an IBISWorld retail industry analyst.

The Most Reviewed Online Footwear Stores

Deichmann is on the top of the list and is currently the most reviewed Online Footwear store having collected up to date the impressive number of 57.032 active reviews through Google Shopping Seller. Mirapodo follows on second best position with almost 1/4 fewer reviews than the first and a total of 15.628.

The Spanish domain name for Pisamonas occupies position number three with 12.193 reviews, being almost a thousand reviews ahead of Schuhcenter that receives 11.235 and is on top four position of eKomi StarInsights™.  Up there, with these TOP Online Footwear stores in position number five is Schuh-Welt with 10.196 active reviews up to date.

The StarInsights™ study continues with a list of those Online Footwear Stores that received the Best Star Rating up to date.

The Best-Rated Online Footwear Stores

A joint first position for the German Zumnorde and the Italian online store Nico that received an almost perfect 4.9 out of 5 Star Rating. In the second best-rated position though, and for the very first time in a StarInsights™, there are 10 online footwear stores, who are sharing a joint second best rank:

Deichmann, Pisamonas (ES), Schuhcenter, Schuh-Welt, Schuh (UK), Mandmdirect, Schuh-helden, Ara-Shoes, Pisamonas (Italy)and Cinderella Shoes are among the Best-(Star)-Rated Online footwear companies in Europe and all occupy the second best position in StarInsights™ scoring just 0.2 points away from perfection and a total of 4.8 out of 5 Star Rating.

Analyzing the results of this StarInsights™

It seems that the majority of the strongest Online Footwear companies realized the importance of Online Reviews and Ratings to the success of their businesses. This is the reason that this StarInsights™ represents the longest list of reviewed and Star rated online stores so far.

In addition, the particularities of the sector and the positive fact that individual shoe sizes are almost never modified especially in adulthood, in combination with the current use of advanced logistics, shorter delivery times and the optimization of online shopping experience for the best of the user experience, leaves a positive feedback to the industry overall.

The Complete List of Footwear Stores that received Reviews and Ratings Online.

eKomi team of analysts disclose the complete list of companies that were evaluated for this  StarInsights™ study. They are presented underneath based on the number of reviews collected and publicly released in Google Shopping Seller:

• Deichmann: deichmann.com – 4.8 Average Star Rating and 57.032 Active Reviews in the last 12 months across Google Shopping Seller
• Mirapodo: mirapodo.de – 4.7 Average Star Rating and 15.628 Active Reviews in the last 12 months across Google Shopping Seller
• Pisamonas: pisamonas.es – 4.8 Average Star Rating and 12.193 Active Reviews in the last 12 months across Google Shopping Seller
• Schuhcenter: schuhcenter.de – 4.8 Average Star Rating and 11.235 Active Reviews in the last 12 months across Google Shopping Seller
• Schuh-welt: Schuh-welt.de – 4.8 Average Star Rating and 10.196 Active Reviews in the last 12 months across Google Shopping Seller
•  L.K. Bennett: lkbennett.com – 4.5 Average Star Rating and 8.210 Active Reviews in the last 12 months across Google Shopping Seller
• Schuh: schuh.co.uk – 4.8 Average Star Rating and 6.351 Active Reviews in the last 12 months across Google Shopping Seller
• Reno: reno.de – 4.5 Average Star Rating and 5.141 Active Reviews in the last 12 months across Google Shopping Seller
• M and M Direct: mandmdirect.de – 4.8 Average Star Rating and 4.410 Active Reviews in the last 12 months across Google Shopping Seller
• Shopiteca: Shopiteca.com – 4.8 Average Star Rating and 3.825 Active Reviews in the last 12 months across Google Shopping Seller
• Sarenza: sarenza.de – 4.5 Average Star Rating and 3.814 Active Reviews in the last 12 months across Google Shopping Seller
• Zumnorde: zumnorde.de – 4.9 Average Star Rating and 3.478Active Reviews in the last 12 months across Google Shopping Seller
• I m walking: imwalking.de – 4.7 Average Star Rating and 2.498 Active Reviews in the last 12 months across Google Shopping Seller
• Pikolinos: pikolinos.com – 4.6 Average Star Rating and 1.876 Active Reviews in the last 12 months across Google Shopping Seller
• Office: office.co.uk – 4.6 Average Star Rating and 1.710 Active Reviews in the last 12 months across Google Shopping Seller
• Unisa-europa: unisa-europa.es – 4.7 Average Star Rating and 1.563 Active Reviews in the last 12 months across Google Shopping Seller
• Tamaris: tamaris.com – 4.6 Average Star Rating and 1.392 Active Reviews in the last 12 months across Google Shopping Seller
• Schuh-helden: schuh-helden.de – 4.8 Average Star Rating and 1.383 Active Reviews in the last 12 months across Google Shopping Seller
• Shoepassion: shoepassion.de – 4.6 Average Star Rating and 1.191 Active Reviews in the last 12 months across Google Shopping Seller
• Nico: nico.it – 4.9 Average Star Rating and 996 Active Reviews in the last 12 months across Google Shopping Seller
• Omoda: omoda.de – 4.7 Average Star Rating and 965 Active Reviews in the last 12 months across Google Shopping Seller
• Ara-shoes: Ara-shoes.de – 4.8 Average Star Rating and 538 Active Reviews in the last 12 months across Google Shopping Seller
• Pisamonas (Italy): pisamonas.it – 4.8 Average Star Rating and 517 Active Reviews in the last 12 months across Google Shopping Seller
• Fanny-chaussures: fanny-chaussures.com– 4.7 Average Star Rating and 460 Active Reviews in the last 12 months across Google Shopping Seller
• Pisamonas (France): pisamonas.fr – 4.7 Average Star Rating and 411 Active Reviews in the last 12 months across Google Shopping Seller
• Pys: pys.com – 4.3 Average Star Rating and 335 Active Reviews in the last 12 months across Google Shopping Seller
• Chaussmart: chaussmart.com – 4.6 Average Star Rating and 330 Active Reviews in the last 12 months across Google Shopping Seller

This study continues with those companies that have not started yet to collect reviews and ratings, or possibly have not managed to activate their reviews and make them publicly available in Google Shopping Seller.

• Tamaris.fr – Neither Seller Rating nor Active Seller Reviews to date
• Schuhe.de  – Neither Seller Rating nor Active Seller Reviews to date
• Shoecity.de – Neither Seller Rating nor Active Seller Reviews to date
• Salamander-online.de – Neither Seller Rating nor Active Seller Reviews to date
• Clarks.de – Neither Seller Rating nor Active Seller Reviews to date
• Geox-shop.de – Neither Seller Rating nor Active Seller Reviews to date
• Jumex.de – Neither Seller Rating nor Active Seller Reviews to date
• Sergiofabbri.com – Neither Seller Rating nor Active Seller Reviews to date
• Aldo.de – Neither Seller Rating nor Active Seller Reviews to date
• Russellandbromley.co.uk – Neither Seller Rating nor Active Seller Reviews to date
• Mustang.es – Neither Seller Rating nor Active Seller Reviews to date

“If one of these portals choose to introduce an Online Feedback system, and start collecting reviews and ratings for their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.