eKomi launches StarInsights™ for Online Pet Supply Stores

BERLIN, June 08, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights (Ref.# 06062017) study. This study focuses on the Global Market of Pet Food and Supply stores.

The analysis reveals the most reviewed and best-rated Online Pet Supply Stores in the world. In order to find out which are the TOP Online Pet Supply Stores in the world, eKomi analysts collected data for domain names that appear in prime positions when searching Google with related keywords.

It is a direct proof that Online shops that receive reviews and ratings, jump into better positions in organic results on Google and consequently perform much better in their SEO strategy. This study has used publicly released results from Google Seller Ratings and its aggregated system of ratings and reviews.

Online Pet Food and Supply Industry Overview

IBISWorld estimates that revenue for the Online Pet Food and Pet Supply Sales industry has increased. Rising pet ownership and growth across the e-commerce sector have caused the industry to experience overall growth, despite the recession. Furthermore, increasing demand for premium pet food and Online animal pharmaceutical sales also contributed to industry growth during the past five years.

IBISWorld forecasts that industry revenue will increase in the five years to 2021 mainly due to the expected rise in per capita disposable income plus the increasing number of pets. In addition to a desire to decrease their pets’ carbon paw prints, pet parents are opting to purchase natural products in an effort to maintain and/or improve the health and well-being of their beloved companion animals.

Pet Industry Trends of the Future

According to industry trends and projections, the pet industry will continue to boom unabated in the future. Especially certain segments of the industry like natural products are seeing wide-spread popularity since consumers are becoming more conscious about improving and sustaining the health of the planet avoiding harmful and potentially toxic materials. (Source)

Considering that pet parents are expected to spend even more on their companion animals in the future, the sky is the limit for those who have a good head for business and genuine love of pets.

The Most Reviewed Online Pet Supply Stores 

Chewy is on the top of the list and is currently the most reviewed Online Pet Supply Store gathering the impressive number of 291.144 active reviews through Google aggregated seller. Pet Smart follows on second best position with less than 1/3 reviews from the best and a total of 87.240. Drs.Foster&Smith is slightly behind and occupies position number three with 82.039 reviews. In position number four stands the German Fressnapf with 59.548 active reviews. Up there, with these TOP Online Pet Supply Stores in position number five is Petco with 55.436 active reviews up to date.

The Best-Rated Online Pet Supply Stores

In our list of the 5 BEST RATED companies, Chewy received once again the best position and occupies #1 position with a perfect 5 out of 5 Star Rating. Joint second for position #2 of the best-rated Online Pet Supply Stores with an almost perfect 4.9 out of 5 for Pet Shop Online, Animal Shopping, Lucky Pet and Pet Stop.

What is interesting to note in this list of best-rated Online Pet Supply Stores, is the fact that the dominant store, Chewy has by far exceeded its competitors by gathering a considerable big amount of reviews in the last 12 months and an absolutely perfect 5/5 Star Rating. This requires immediate and effective efforts from all other Online Pet Suppliers in order to reach the top of the list for next year.

The Complete List of Online Pet Suppliers

• Chewy: Chewy.com – 5 Average Star Rating and 291.144 Active Reviews in the last 12 months across Google Shopping Seller
• Budget Pet Products: budgetpetproducts.com.au – 4.9 Average Star Rating and 1.917 Active Reviews in the last 12 months across Google Shopping Seller
• Pet Shop Online: petshoponline.ie – 4.9 Average Star Rating and 594 Active Reviews in the last 12 months across Google Shopping Seller
• Animal Shopping: animalshopping.de – 4.9 Average Star Rating and 508 Active Reviews in the last 12 months across Google Shopping Seller
• Lucky-Pet: lucky-pet.de – 4.9 Average Star Rating and 398 Active Reviews in the last 12 months across Google Shopping Seller
• Pet Shop: petshop.ie – 4.9 Average Star Rating and 153 Active Reviews in the last 12 months across Google Shopping Seller
• Futterplatz: futterplatz.de – 4.8 Average Star Rating and 1.433 Active Reviews in the last 12 months across Google Shopping Seller
• The Pet Warehouse: thepetwarehouse.co.uk – 4.8 Average Star Rating and 388 Active Reviews in the last 12 months across Google Shopping Seller
• Fressnapf: fressnapf.de – 4.7 Average Star Rating and 59.548 Active Reviews in the last 12 months across Google Shopping Seller
• Pet Mountain: petmountain.com – 4.7 Average Star Rating and 9.759 Active Reviews in the last 12 months across Google Shopping Seller
• Pet Supermarket: pet-supermarket.co.uk – 4.7 Average Star Rating and 4.434 Active Reviews in the last 12 months across Google Shopping Seller
• The Pet Express: thepetexpress.co.uk – 4.7 Average Star Rating and 181 Active Reviews in the last 12 months across Google Shopping Seller
• Drs Foster Smith: drsfostersmith.com – 4.6 Average Star Rating and 82.039 Active Reviews in the last 12 months across Google Shopping Seller
• Zoo Plus: Zooplus.de – 4.6 Average Star Rating and 44.826 Active Reviews in the last 12 months across Google Shopping Seller
• Pet Supplies: petsupplies.com – 4.6 Average Star Rating and 3.364 Active Reviews in the last 12 months across Google Shopping Seller
• Pet co: petco.com– 4.5 Average Star Rating and 55.436 Active Reviews in the last 12 months across Google Shopping Seller
• Pet Smart: petsmart.com – 4.4 Average Star Rating and 87.240 Active Reviews in the last 12 months across Google Shopping Seller
• Pet Planet: petplanet.co.uk – 4.4 Average Star Rating and 4.306 Active Reviews in the last 12 months across Google Shopping Seller
• Vidavet: vidavet.es – 4.4 Average Star Rating and 1.268 Active Reviews in the last 12 months across Google Shopping Seller

The Importance of Ratings and Reviews

Reviews and ratings boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

Under the same study, eKomi analysts indicate a popular  Australian based Online Pet Reseller that although has managed to receive a Star Rating, its Public Reviews have not been yet activated. Possibly the Online Pet Reseller has not been able to gather as many reviews needed to be open to public yet. Google, requests at least 150 active reviews before making them public, so those online stores who are interested in gaining online trust and retain loyal customers, need to find productive methods to get more reviews and ratings.

Online Pet Supplies with no Active Reviews or Ratings

• My Pet Warehouse: mypetwarehouse.com.au – 4.8 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller

Our study also indicates some popular Online Pet Supply Stores that still have not received any reviews or ratings since they have not activated their Google Shopping Seller accounts.

• Petshop.de – Neither Seller Rating nor Active Seller Reviews to date
• Maropack.de – Neither Seller Rating nor Active Seller Reviews to date
• Petbarn.com.au – Neither Seller Rating nor Active Seller Reviews to date
• Worldforpets.com.au – Neither Seller Rating nor Active Seller Reviews to date
• Headsupfortails.com – Neither Seller Rating nor Active Seller Reviews to date
• Petsuppliesplus.com – Neither Seller Rating nor Active Seller Reviews to date
• Dogbazar.org – Neither Seller Rating nor Active Seller Reviews to date
• Bestcompany.com – Neither Seller Rating nor Active Seller Reviews to date
• Petscorner.co.uk – Neither Seller Rating nor Active Seller Reviews to date
• Walnutpetsupplies.co.uk – Neither Seller Rating nor Active Seller Reviews to date
• Usadogshop.com – Neither Seller Rating nor Active Seller Reviews to date
• Allpetsupplyusa.com – Neither Seller Rating nor Active Seller Reviews to date
• Amwellpetsupply.com – Neither Seller Rating nor Active Seller Reviews to date

“If one of these portals choose to introduce an Online Feedback system, and start gathering reviews and ratings for their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Opportunity is still out there, and it is quite interesting to see how these Online Pet Supply stores will react in the following months, and challenge their ranking on our StarInsights. Online trust, is a driving force to loyalty, success and customer retention. Furthermore, being trusted online creates opportunities for enriched clientele and consequently increased bank accounts.

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