Top Jewellery Stores in Lagos, Nigeria | An eKomi StarInsights report

StarInsights Jewellery Store Lagos, Nigeria

Top Jewellery Stores in Lagos, Nigeria

Many Nigerians when buying jewellery are sceptical and feel insecure because of being shot-changed. This is because of the high cost of jewellery like gold necklaces, diamond rings, and bracelets. Hence, it is important then to buy from the best and most reliable gold jewellery store. In this StarInsights report, we examine the top-rated and most reviewed Jewellery stores in Lagos.

Jewellery Stores in Lagos Overview

Jewellery consists of decorative items worn for personal adornments, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cuff links. Jewellery may be attached to the body or the clothes. From a western perspective, the term is restricted to durable ornaments, excluding flowers, for example. For many centuries metal such as gold, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used.

There are many jewellery stores in Nigeria, and it’s no myth that Nigerians have an insatiable desire for jewellery. With a number of different variables such as pricing, convenience, and service offered, most jewellery stores continue to go out of their way to stay afloat with fellow competitors. Perceptions of a brand or business are a major determinant of market share. 

Customers are the lifeblood of every company. Customer satisfaction is extremely crucial in the jewellery sector. Customer feedback is important in determining whether their expectations have been reached. The jewellery industry, like any other business, evolves with time. Reviews are extremely crucial when it comes to fashion trends. People are kept up to date on current market trends. Matching jewellery is required to go with stylish clothes.

The addition of online feedback from satisfied consumers boosts the shop’s reputation. If a consumer has a negative experience, they can give feedback so that the store can investigate the situation. The shop’s online reputation can only be improved by the number of positive reviews it receives. The reviews can be positive or negative, but the shop must keep the average rating over four in order to preserve its public image. Ultimately, the online reviews will showcase a jewellery store’s reputation, history, complaints, satisfaction, trust, and cost to the general excellence. 

Top-rated jewellery store in Lagos, Nigeria

Jewellery Shop


Obangioko 5.0.
Jewellery Affair 5.0.
Rings Emporium Limited 4.8
Zavandi Jewelry 4.7
Velvet Sparkles 4.7
Azarai Ikeja 4.6
True Blings Home of Jewelry 4.6
Mandilax 4.4
Meeyas Gold Link – Civic Centre 4.3
BOZ Jewelry 4.0.
Deinte Fine Jewelry 3.9


Most reviewed jewellery store in Lagos, Nigeria

Jewellery Shop

Number of Reviews

Azarai Ikeja 350
Zavandi Jewelry 178
Rings Emporium Limited 50
Velvet Sparkles 31
BOZ Jewelry 19
Mandilax 9
True Blings Home of Jewelry 8
Deinte Fine Jewelry 8
Obangioko 4
Jewellery Affair 3
Meeyas Gold Link – Civic Centre 3

For the purposes of this research, data was gathered from the official Google My Business Ratings for September 27, 2022. Based on these ratings, Obangioko and Jewellery Affair are tied in the first place and topped the list of highest-rated jewellery shops with a flawless 5-star rating. Rings Emporium Limited is ranked second with a 4.8-star rating.

In terms of the customer and review base, Azarai Ikeja tops the list with a whopping 350 reviews. They are deserving of an applause for their commendable effort in attempting to understand their customers’ needs and obtaining promising reviews in return. This is followed by Zavandi Jewelry with 178 reviews, while Rings Emporium Limited sits in third place with 50 reviews.

With such an outcome shown above, eKomi wants more businesses to be aware of the correlation between online star ratings and sales. It has been revealed that customers have access to more resources and are more likely to locate a product that meets their specific needs. Therefore, a collection of reviews remains the best vehicle to rise up to the top rank for any business (request for a free consultation).

In three months’ time, another StarInsights report will be published on jewellery stores in Lagos, conducting an in-depth analysis of changes that have occurred. Ensure that you keep an eye out for the updated report!

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