StarInsights eKomi | A review into top Online Baby Clothing Shops in Cape Town

top online baby stores South Africa

Top Online Baby Clothing Shops in Cape Town, South Africa

Whether it’s your first child or you’ve been a mother before, the birth of a baby requires a lot of planning since you’ll need to acquire stuff for yourself and your child. Thankfully, the country’s numerous baby boutiques have made this stressful procedure easier. In fact, several of these companies also offer online sites that allow women to purchase baby necessities and personal stuff without leaving the comfort of their homes. 

In this StarInsights report, we’ve chosen to assist you in the process of purchasing baby items by offering a comprehensive analysis of various baby shops and stores in Cape Town.

Baby Clothing Market – Industry Analysis

Previously, the majority of infant clothes worn by babies were produced by their parents. However, in subsequent years, stores chose to make children’s items, which resulted in a substantial increase in infant clothes sales. The market for baby clothing is growing significantly. Despite the tough economic conditions and reduced budgets of consumers, children swear has been one of the most resilient categories in apparel and footwear in SA. Overall, baby care consumers are more likely to purchase baby supplies in a physical store rather than online, but this trend is changing as more consumers are switching to online channels. With so many choices and platforms available for customers to make purchases from, it has largely become a requirement for all industry players to invest more in brand management and maintenance of a good online reputation.

To this end, baby clothing retailers need to stay relevant in this competitive industry, by placing emphasis on quality, prices, brand, and reputation.

Most reviewed baby clothing stores


Number of Reviews

Baby City (Sable Square) 54
Baby City (CBD) 47
Kids Living – Cape Town 38
Hipporoo® 32
Baby-Go-Round 14
Mighty Small 12
Baby Boom N1 City 11
Ma Se Kinners 5
Mamita & Me (Pty) Ltd. 3

With 54 reviews on their business, Baby City (Sable Square) is at the top of our most reviewed baby clothing retailer list. These reviews mostly praise them as the best apparel store in SA. In second place with 47 reviews, Baby City (CBD) the same brand but in a different location, is praised for its welcoming hospitality and talented staff.  With 38 reviews, Kids Living – Cape Town is third on our list, with positive reviews on their top service and super helpful staff. 

Ratings are also critical to the importance of a business and increase customer satisfaction and sales in the long run. eKomi understands the importance of this and has completed the StarInsights rating with a list of the top ten rated baby clothing stores in Cape Town.

Top-rated baby clothing stores



Number of Reviews

Hipporoo® 5.0 32
Mighty Small 5.0 12
Ma Se Kinners 4.8 5
Baby-Go-Round 4.6 14
Kids Living – Cape Town 4.4 38
Baby Boom N1 City 4.1 11
Baby City (CBD) 3.9 47
Mamita & Me (Pty) Ltd. 3.7 3
Baby City (Sable Square) 3.4 54

The three highest-rated companies, as per Google Maps, are Hipporoo® and Mighty Small, who are both tied in first place with a perfect 5.0-star rating. They are followed by Ma Se Kinners with a 4.8-star rating. Runners-up is a tie between MERRY POP INS and Baby-Go-Round delivering ratings of 4.6-stars. 

We salute the Owners of the listed Baby clothing stores in the two classifications and commend them for reliably creating quality help that results in positive reviews. Notwithstanding, we ask all clothing stores to work with survey agencies like eKomi to enhance the number of reviews. Reviews are vital for ecommerce sites, to the extent that the vast majority of sites now display reviews and other user-generated content on their sites.

The eKomi group provides all clothing retailers with a proposal to evaluate purchaser pleasure, which incorporates an unfastened session to decide the extent of development of an enterprise is at and to intensify its income improvement and online traffic.

Be sure to check out eKomi’s blog in three months to read our follow-up assessment on which baby clothing store will be the best and most rated in Cape Town.

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