A StarInsights follow-up report on Car Manufacturers in South Africa (SA)

Three months ago, eKomi StarInsights published an article on the top-rated car manufacturers in SA. Due to the changing nature of businesses, technology, economies, social aspects, etc, this article is a StarInsights follow-up report, which involves a comparison of previous recorded ratings and reviews online in order to learn from an assessment experience.

It’s a process that allows both businesses and consumers to reflect on the past, and reflect on what they have learnt, and how the previous insights can be used to develop and better companies in various sectors. This article covers in-depth research on the top car manufacturers in SA, as of 27 September 2022.

A review of the Industry

SA’s automotive sector is considered the 24th largest in the world, accounting for more than two-thirds of Africa’s total. The industry is a pillar of the global economy and the main driver of macroeconomic growth and stability, and technological advancement in both developed and developing countries, spanning many adjacent industries. As such, the industry is highly competitive, and the essential nature of reviews in the sector cannot be overemphasized.

Additionally, automakers are now getting serious about marketing and facing the flaws in their old system of running businesses. REVIEWS & RATINGS is the sole solution for gaining market share, growth, and high sales with this unique technique. Manufacturers are becoming more involved with customer demands in order to increase profitability and market dominance. This shifts the focus of competition from product design and manufacturing to service delivery and customer management. Consumers continue to be the lifeblood in this regard.

Comparison of the top-rated car manufacturing in SA

Manufacturers (Previously)	Rating	Number of Reviews	Manufacturer (Currently)	Ratings	Number of Reviews
BMW	4.5	704	Mercedes- Benz	4.6	595
Volkswagen	4.5	144	BMW	4.5	720
Mercedes	4.3	312	Volkswagen	4.5	148
Toyota	4.2	121	Toyota	4.2	123
Renault	4.1	471	Suzuki	4.1	103
Hyundai	4.1	169	Nissan	3.8	12
KIA	3.9	252	KIA	3.7	431
Isuzu	3.7	3	Ford	3.7	43
Suzuki	3.6	213	Isuzu	3.7	3
Ford	3.6	42	Hyundai	3.6	110
Nissan	3.6	11

As of today, Mercedes- Benz is the top-rated with an astonishing 4.6 stars out of 5-star rating. It recently got to first place thanks to its consistency in selling quality products, and high customer service. BMW and Volkswagen follow closely with a 4.5-star rating, they are both tied with the same rating with the difference lying in the number of reviews.  Toyota is ranked third with a stable 4.2-star rating. 

These manufacturers have outshone the previously top-rated car manufacturers of the previous StarInsights, as illustrated above. It’s evident that these car manufacturers have invested in tools that enable them to improve their reputation. In the recent past, companies have shifted more of their focus towards addressing the negative comments and reviews on their product. This builds more customer trust and consequently a dramatic increase in sales. It’s also easy to note that Renault is not part of the currently rated manufacturers because it was acquired by Nissan SA.

Most reviewed car manufacturing in SA

Manufacturer	Number of Reviews	Rating
BMW	720	4.5
Mercedes-Benz	595	4.6
KIA	431	3.7
Volkswagen	148	4.5
Toyota	123	4.2
Hyundai	110	3.6
Suzuki	103	4.1
Ford	43	3.7
Nissan	12	3.8
Isuzu	3	3.7

In terms of the most reviewed car manufacturer, BMW have scooped the most reviews, 720. As the name suggests, the manufacturer must be innovative. It is followed by Mercedes-Benz with 595 reviews. KIA has by far improved and ascended on the list as they sit in third place with 431 reviews.  To have such a good response from customers, KIA must have systems in place to motivate feedback generation. 

We cannot help but admire and congratulate BMW, Mercedes-Benz, and KIA in SA for being the most reviewed car manufacturers, respectively.  Congratulations are also in order for the CEOs of the top-rated companies, and the rest of the listed auto manufacturers, for their great leadership that reflects in the high reviews. 

The eKomi team presents all car manufacturers in SA with an offer to assess customer satisfaction, and this includes a free consultation to discern the business’s level of growth and to heighten its sales development and online search traffic.