How Real Customer Experience is the Key to Marketing your Online Education Platform

Technology dominates the life of the average person today. Smart phones and ubiquitous internet access have, literally, put the world of information in our hands. With the click of a button, we can find out the answer to any question within seconds. Nowhere has technology changed the face of a public domain more than in education. Technology has changed the way we learn, the speed at which we learn and where we can learn. Needless to say, the popularity of online education platforms has exploded in the last decade. The National Student Clearinghouse Research Center predicts that by the end of 2019, at least 50% of classes will be delivered online. This increase in supply clearly parallels an increase in demand.

Current data shows that 34% of learners are under the age of 25, with that sector growing rapidly each year, as parents look for alternative ways to supplement their children’s education. There is a burgeoning group of homeschoolers as well who often look to online education platforms for a curriculum. It is also interesting to note, a significant percentage of learners are students who are pursuing a degree program online. Clearly online learning platforms are becoming a central source of education for a growing sector of the population, as our youth choose to learn via convenient and portable online programs instead of in traditional classroom settings.

Why are Online Learning Platforms Useful?
Online learning platforms appeal to a variety of demographics. One of the primary groups of online learners are collegiate students, pursuing both undergraduate and graduate degrees. Most of these students cite the affordability of online institutions as their primary reason for choosing online learning methods. Many of these students state they would most likely not be able to pursue a degree program if all or part of it was not available online. Additionally, many professionals are turning to online coursework to supplement their skill sets and become a more competitive employee. The emergence of online education platforms have made it possible for students to pursue various fields of study without having to visit actual institutions.

What are Online Learners Looking For in an Education Platform?
Online learners don’t want to have to spend a lot of time learning how to interface with a program. They want to spend their time on actual learning rather than troubleshooting. The best online learning platforms offer an easy-to-use interface. They also develop curriculums and formats that deliver a spectrum of learning methods from video chats and live discussions to open conferencing, video lectures and integrative testing formats. Online learning platforms are giving learners a variety of choices when it comes to finding the platform that suits them best. The diversity of online courses is astounding, covering genres from music and arts to data entry and engineering.

The Key to Marketing Your Online Education Platform
For consumers looking for online education platforms will start their search…online! A basic search for online education yields hundreds of thousands of results and few people want to spend hours wading through pages of search engine listings to find the right platform for them. The best education platforms set themselves apart from the crowd via reviews— personal, customer-to-customer evaluations and critiques of the online learning experience. Customers want to hear from other consumers that your particular education platform outperformed any others with real, truthful and relatable experience reviews.

Take for example, this brilliantly effective review for an online learning company, Brain Cert: “Exam hosting, grading and notifications. The site is fairly user-friendly and has a clean, organized, modern user interface! Every time I have submitted a Help Ticket, someone has responded”. This review is effective by showing that the platform is easy to use, has a variety of learning interfaces and great customer service. This is the kind of review that will earn you customers.

The Benefits of Customer Reviews
In the expansive world of internet, reviews are the bread-and-butter for most businesses, especially those that operate solely via an online platform. Statistics show that more than 90% of consumers consult online reviews before making a purchase—in this case, before choosing an online learning program. Earning and showcasing customer reviews are a great way for any businesses to generate traffic on their website and improve ranking and search engine optimization.

Take for example, the company, Justin Craig Education—a UK-based online educational platform that focuses on providing a lively, dynamic and inclusive learning environment for students aged, 10-13. They utilize their customer reviews on their website to prove their platform delivers results, with feedback both from students and parents. In fact, 96% of their students rate their courses as good, excellent or amazing. Check out customer reviews for Justin Craig Education on their Certificate Page, to see how significant the benefits of customer reviews are.

eKomi has compiled authentic reviews from customers who have first-hand experience with Justin Craig and wanted to share their results. eKomi hosts a trustworthy arena for customers to find out more about a company and their platforms. It also allows the company to benefit from customer feedback; they can make adjustments in response to customer’s reviews, while keeping up to date with trends and current market demands.

To keep pace with the growing demand for online learning platforms, businesses will need to develop savvy and effective marketing campaigns. They will need to reach customers on a personal level, assuring them they will receive a comprehensive and solid education in choosing their company. Online consumers want to hear from other consumers before making up their mind and real customer reviews are one of your greatest assets when it comes to earning customer trust and support. To learn more about how eKomi can help you garner effective customer reviews, please visit our website at



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