An analysis of the Top Largest UK Retailers | StarInsights eKomi

StarInsights UK Retailer


Customer reviews are among the most recent buzzwords or jargon in the online marketplace. I wouldn’t dare challenge the assertion that reviews will fundamentally alter the eCommerce sector as we currently know it.

With that in mind, you don’t need to be a rocket scientist to understand how damaging bad online reviews can be for your company in today’s dominant digital world. Customer satisfaction determines whether an industry will survive and thrive, especially the retail business. 

It really is the best approach to improve your reputation, increase the number of positive online reviews, and attract more customers than just shoppers. Moreover, it is well recognised that businesses with a solid reputation generate more money with reduced costs and a stable clientèle. As a result, today’s StarInsights report examines the top ten retailers in the UK.

Industry Overview

The retail industry is defined as businesses that sell goods to the public, both new and used, for domestic or personal use. Shops, department stores, supermarkets, market stalls, door-to-door salespeople, and online retailers are all part of the retail industry.

According to the UK Retail Facts and Stats report (2022), over 300,000 distinct enterprises make up the UK’s retail sector. It employs more than 3 million people, or more than 8% of all jobs in the UK, and offers customers essential goods and services that meet needs and aspirations.

Globally, it’s no secret that retail businesses are being impacted by the increasing move toward online shopping. Nonetheless, the industry has experienced change before and most retailers have survived significant upheavals and a variety of market-facing challenges. 

What is important to note, however, is the speed of changing customer behaviour which, without a doubt, stands out as the most crucial variable. Generally, consumers consider reputation a key consideration when selecting which retailer to purchase from.

Additionally, if a retailer has favourable online ratings, prospective buyers are more likely to choose that retailer. Consequently, maintaining client satisfaction is one strategy for long-term success. Customers will stay longer if they are delighted with the service, which boosts retailers’ sales and profit.

For analysis purposes, we have picked the largest branches of the top UK retailers. It is, however, important to note that some other branches do exceptionally well and some are highly rated. That said, let’s delve into the statistics, our StarInsights Report is purely based on official Google ratings and reviews.

Top-rated retail store in the UK

Retail Store


Number of Reviews

Lidl 4.5 1110
ALDI 4.4 1470
Marks and Spencer 4.3 7108
Sainsbury’s 4.2 3110
Morrisons 4.2 2524
Apple Covent Garden 4.1 4248
Co-operative 4.1 295
Boots 4.0 450
Tesco 3.8 676
Asda 3.7 842

Most-reviewed retailers in the UK

Retail Store

Number of Reviews


Marks and Spencer 7108 4.3
Apple Covent Garden 4248 4.1
Sainsbury’s 3110 4.2
Morrisons 2524 4.2
ALDI 1470 4.4
Lidl 1110 4.5
Asda 842 3.7
Tesco 676 3.8
Boots 450 4.0
Co-operative 295 4.1

The best-rated Retailers in the UK includes Lidl leading the list with a top 4.5-star rating, from1110 reviews, followed by ALDI with a 4.4-star rating from 1470 reviews and Marks and Spencer sitting on third place with a 4.3-star rating with 7108 reviews.

In terms of reviews, Marks, and Spencer stands out as the top reviewed retailer with 7108 reviews, followed by Apple Covent Garden with 4248 reviews and Sainsbury’s is ranked third with 3110 reviews.

Congratulations to the top-rated retailers for their exceptional performance and innovative marketing efforts. These retailers are putting forth tremendous effort to increase their reviews in order to improve their online image and visibility. 

From the findings revealed above, there is no denying the significant influence that customer satisfaction, reviews, and ratings have on retailers. In order to safeguard your reputation, make sure you constantly monitor what customers are saying. Although customers will read favourable reviews, they are more likely to focus on negative ones to see how a problem was resolved.

Authentic customer reviews collected by third-party companies, like eKomi, will increase the trust in your business and help you boost sales. The eKomi team presents all retailers in the UK with an offer to assess customer satisfaction, which includes a free consultation to determine the level of growth a business is at and to heighten its sales development and online search traffic.

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