An Examination of the Airport Terminal Industry in Dubai | StarInsights eKomi

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When it comes to customer satisfaction, certain airports are in a league of their own. There are times when there is exceptional free internet connectivity, special amenities like sleep pods, or on-site visual and performing arts. Perhaps it’s the fine dining options or how simple it is to navigate the airport. Today’s article is based on the market assessment of the airport terminal industry in Dubai.

Industry Overview

An airport terminal is a facility at an airport where passengers transport themselves between onboarding and disembarking points from an aircraft. Within the terminal, passengers purchase tickets and plane tickets, transmit their suitcases, and go through security. At all points in an airport terminal, passengers are interacting with the airport staff and are making notes on the services rendered, which include communication, food, transport and toilet services. Such notes are translated to reviews by the customers upon surveys and opinion polls.

The report has tallied up the top airport terminals in Dubai after comprehensive research using the customer review survey to identify the best-rated and most reviewed companies on Google Maps. Outlined in the table below are the data collated from the research:

Most reviewed airport terminal points in Dubai

Name of Terminal Point

Most Reviewed

Dubai International Airport 57,416
Dubai Duty Free 5,261
Terminal 3 – Dubai International Airport 498
Dubai Airport Gate 3 Staff Entrance 484
DHL Dubai Hub Service Point 452
Dubai International Airport – Terminal 1 381
Dubai Harbour Cruise Terminal 217
Dubai International Airport Terminal 3 Concourse A 61
Cruise Terminal A – Dubai Harbour 54
Container Terminal 2 office complex, CT2 office 4


Best rated airport terminal points in Dubai

Name of Terminal Point

Best rated

Terminal 2 Bulk Cargo(berth-04A) 5.0
APM Terminals Management AMI DMcest 5.0
Cruise Terminal B – Dubai Harbour 4.9
Jetex Terminal Dubai 4.8
Port Rashid Passengers Terminal 4.7
Cruise Terminal A – Dubai Harbour 4.7
Dubai Harbour Cruise Terminal 4.6
Dubai International Airport Terminal – 3 Concourse B 4.6
Terminal 3 – Dubai International Airport 4.6
Dubai International Airport Terminal – 3 Concourse C 4.5

After evaluating the data, It’s important to note that there’s a need for a more significant number of positive reviews as airport terminals conduct operations in which their staff have to communicate with millions of people. They deal with customers daily, as Dubai is now a hotspot for tourism, amassing visitors from all over the world. The staff undertake actions from face-to-face consultations to giving information online, and it is paramount that other prospective purchasers of the service see positive reviews online, as they are a great influencer of choice.

The concluding information presents Dubai International Airport as the foremost airport terminal in terms of reviews, with a total of 57,416. Next is Dubai Duty-Free, with 5,261 reviews, followed by Terminal 3 – Dubai International Airport with 498 reviews.

The analysis also looked into the ratings given on Google Maps to create another aggregate of the companies with the best ratings, as seen in the table above. The leading aircraft maintenance companies in that category are Terminal 2 Bulk Cargo(berth-04A) and APM Terminals Management AMI DMcestwith 5-star ratings given for the companies. The second in line is Cruise Terminal B – Dubai Harbour, with a rating of 4.9, followed by Jetex Terminal Dubai with 4.8 stars.

Kudos to the CEOs of the leading companies in both categories, and is pleased to report that most companies that run airport terminals in Dubai have a strong sense of priority when it comes to reviews and ratings. However, we do not wish for them to rest on their oars and urge all companies with airport terminal points in Dubai to invest in branding, marketing, and sales development through partnerships with review agencies such as eKomi, to record improvements in profits and customer relationships. 

It’s noteworthy to understand that positive reviews lead to consumer curiosity, which, when paired with quality service, translates to more sales for the company.  eKomi delivers positive reviews through organic surveys on as many platforms as possible and targeted marketing techniques to take your business to the next level. Companies can request a free consultation to discuss the quality of service and how to pull in more customers to get the desired reviews.

Check out the blog in three months to discover the growth in reviews in the airport terminal industry.

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