Top Fast Moving Consumer Goods (FMCG) companies in Nigeria

The most important brands that have a significant impact on the business world are those that are associated with fast-moving consumer goods, or FMCG businesses. These businesses produce a wide range of inexpensive consumables, including beverages, food, and toiletries. 

The availability of packaged products in Nigeria is very high as new products come to the market scene on a daily basis. The fact that there are many brands, each with unique products of high quality, encourages consumers to make many purchases.

In this StarInsights report, we evaluate FMCG Companies in Nigeria, analysing leading companies with a good volume of positive user ratings and reviews. Our findings are majorly guided and based on publicly available data from Google Seller Ratings and its aggregated rating and review system.

Fast Moving Consumer Goods Overview

FMCG otherwise known as Fast Moving Consumer Goods are goods that have been around for a relatively long period of time and have also seen new introductions of such goods to the market. In general, FMCG companies are divided into two types based on how many products they offer to the market. Like Coca-Cola Company, mono-brand companies only sell one kind of product. Additionally, there are multi-product firms like Nestlé and Unilever that sell a variety of goods.

Foods, beverages, detergents, beauty products, and other items are included in fast-moving consumer goods (FMCG). The beauty of Fast Moving Consumer Goods (FMCG) is that they cost little and attract significant demand from prospective customers.

Over the years, consumers in Nigeria have become acquainted with some popular brands of these Fast Moving Consumer Goods that it has become a household name. It is now a common mistake for a product to be referred to as a particularly popular brand name, for instance, people generally tend to call noodles indomie because it is the brand that has been there before other brands came into existence.

Due to the high demand for FMCG, there has been a need for diversification, which has resulted in the emergence of new players in the market as new products are regularly released. Customers have a wide range of options from various brands as they shop for their preferred products, which are also reasonably priced and available in large quantities.

With that, being said, the Reputation of the FMCG becomes very crucial. Brand trust is one of the most valuable assets a business can have in today’s retail landscape. As a result, ratings and reviews are the top online feature that customers will use to quickly make informed purchasing decisions.

Having a positive online presence gives an FMCG several key advantages, which is why it’s becoming a key part of branding. Without further ado, let’s delve into the statistics.

Most reviewed FMCG in Nigeria

FMCG	Number of Reviews	Rating
Nigerian Breweries Plc	919	4.3
Chi Limited	735	4.2
Nestle Nig. PLC	443	4.5
Unilever Nigeria Plc	385	4.4
Dangote Industries Limited	179	4.3
Sona Agro Allied Foods Ltd	63	4.3
Nexans Kabelmetal Nigeria Plc	55	4.4
Flour Mills of Nigeria PLC	50	4.3
Yale foods nig ltd(Yale2)	23	4.0
Dansa Foods Limited	9	4.1
Vital Products Ltd	9	4.1

Based on the data given above, the most reviewed FMCG is Nigerian Breweries, with a towering 919 reviews. Second place is taken by Chi Limited with 735 reviews, followed by Nestle` Nigeria with 443 reviews. The least rated FMCGs are Dansa Foods Ltd and Vital Products Ltd, which both have 9 reviews, and the same rating.

Top-reviewed FMCG in Nigeria

FMCG	Rating	Number of Reviews
Nestle Nig. PLC	4.5	443
Unilever Nigeria Plc	4.4	385
Nexans Kabelmetal Nigeria Plc	4.4	55
Nigerian Breweries Plc	4.3	919
Dangote Industries Limited	4.3	179
Sona Agro Allied Foods Ltd	4.3	63
Flour Mills of Nigeria PLC	4.3	50
Chi Limited	4.2	735
Dansa Foods Limited	4.1	9
Vital Products Ltd	4.1	9
Yale foods nig ltd(Yale2)	4.0	23

Additionally, the report also conducted an examination of ratings utilizing Google Maps surveys. Nestle Nig. PLC is the top-rated FMCG in Nigeria, with a 4.5-star rating. Followed by Unilever Nigeria Plc and Nexans Kabelmetal Nigeria Plc in second place, both tied with a 4.4-star rating. The results of Nestle Nigeria are all the more amazing because having a good rating with a large sample size is a very desirable feature, with a 4.7-star rating from 3959 reviews.

Today, ratings and reviews influence purchases and serve as a guide for informing potential customers about the type and nature of services they provide. Positive reviews act as positive references, and appraisals and reviews function similarly. 

We congratulate the CEOs of the two groups representing the major FMCG companies in Nigeria for consistently providing high-quality service that generates favourable reviews. Anyhow, in order to increase the number of reviews, we kindly request that all FMCGs in Nigeria collaborate with review companies like eKomi. The clarification is that positive examinations increase client traffic to the site related to the business advancement, and sales movement.