by Dr. Martín Azar, Psycholinguist & Communication Consultant. First, let’s make one thing clear: Why should you respond to customer reviews at all? Think of every customer review as an open conversation. Your customers are reaching out. What’s the problem with leaving them hanging? Here are the three most important reasons you should respond to as many […]
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by Dr. Martín Azar, Psycholinguist & Communication Consultant Let me begin with a little anecdote Some days ago, I ordered online a couple of burgers from my favorite place. Before clicking “order,” I noticed that little text box that says: “Add a comment.” I live in Berlin, and here burgers are usually served with mayonnaise and […]
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by Daniel Silverstein, Growth Specialist at leadgeni.com. We have all been there. Your sales have stalled, and you don’t know how to fix it. You’ve tried pushing more advertisements online, yet they aren’t producing the desired results. You know your products are great, but the rest of the world is left […]
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by Michael Ambros, Founder & CEO of eKomi Here’s the situation: You have a brick and mortar business. Your business has an online presence. You know that many current customers and future prospects do research online before making a purchase. They look for specifications, sizes, colors, warranties, prices, availability, hours, and location. Then they read reviews. […]
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by Michael Ambros, Founder & CEO of eKomi Online reputation management (ORM) is a “thing” these days. Never heard of it? Let me explain. As you know, your local business earns a reputation based on interactions with customers. For the longest time, that reputation spread via word of mouth and a few rating services like […]
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