Top (FMCG) Companies in Nigeria 

This week, we focus on the top fast moving consumer goods (FMCG) companies in Nigeria. Reassessments are important to keep up with the ever-changing business environment and stay abreast of the latest trends. This is especially true in the fast-moving consumer goods (FMCG) industry. As a matter of fact, consumer preferences and market dynamics change rapidly. Hence, businesses need to adapt quickly to remain competitive. It’s always a good idea to keep up to date with the latest news, trends and insights to make informed decisions and stay ahead of the competition. Therefore, this StarInsights is the second part of a series examining different areas of the e-commerce industry.

eKomi Explains

In Part 1 of our series focusing on Top Fast Moving Consumer Goods (FMCG) companies in Nigeria. We reported on a selection of the best FMCG’s with the highest quantity and quality of ratings and reviews. In addition, we also provide specific details regarding Nigeria’s current economic situation, the emerging trends of retail consumers, and a future-focused strategic roadmap looking forward to 2023. To learn more, we highly recommend reading, (Part 1).

This edition of StarInsights is dedicated to Nigeria’s Retail Industry while focusing on the FMCG sector.

Globally, FMCG is among the most successful sectors in the Retail Industry. Unlike other Retail sectors, it has seen constant and steady growth since the global financial crisis. However, as technology becomes more innovative and consumer behaviour continues to evolve.

As many FMCG’s continue to break records through online sales, others in the industry are searching frantically for answers to this online shopping movement. Looking towards the future, this blogpost will summarise what has been done already, and what needs to be done if retailers want to stay competitive.

FMCG’s Strategic Road Map to 2023

1. Enhancing the In-Store Shopping Experience for FMCG’s

Customer expectations are soaring. Despite recent trends of more consumers preferring to shop online, the physical store should not be forgotten. As customer expectations begin to evolve, so are the innovative ways that companies are approaching these expectations.

There are many other ways to improve the overall shopping experience as well. PwC’s recent study found several changes that a retailer could make to improve their physical stores. Among these changes were: sales associates with a strong understanding of the products (40%), ease of checkout (35%), ability to check product availability at another store/online (32%), creating an effective atmosphere (23%), and in-store Wi-Fi (22%).

eKomi promotes the importance of CX. By partnering with eKomi, our technology will provide customer intelligence that will give you insight as to what your business truly needs. Our data can help establish the foundation of what your physical store should be using based on the reviews and feedback from your own customers. We can help you avoid risks and spot opportunities to help shape your customer experience and strategies looking towards the future.

2. The Influence of Social Media to FMCG’s

Depending on the location, the age, and if they are within an emerging market or not determined the level of influence that Social Media has on the correspondents. Selected as the number 1 aspect of Social Media that influences consumer behaviour is reading reviews and customer feedback. 

eKomi understands the importance of Social Media. Caring greatly about our partner’s brand, we support the efficient use of Social Media to build your online reputation. Using our technology can enhance your strategies by taking advantage of the customer intelligence we provide. To embrace the cross-channel experience, our technology is available on various devices. From our SMS review collection methods to our new fully-customizable Point Of Sale App, our Solutions remain as convenient for you as you’re on the go.

Promoting your reviews on Social Media is also a great strategy to enhance the value of your business or product. Taking advantage of your best reviews will generate positivity around your online reputation. From trust seals, review widgets to even awards and badges, eKomi can help reinforce this strategy. Now is the best time for FMCG’s to contact eKomi!