by Ali Naqi Shaheen, Chief Product Officer of eKomi – The Feedback Company. Recently, Google updated its rules regarding the display of Rich Snippets. The goal is to make the results more helpful and meaningful for the users. There’s been a lot of discussion around it, especially in the reviews & ratings space. Rich snippets are great […]
von Ali Naqi Shaheen Chief Product Officer von eKomi Vor kurzem hat Google seine Regeln für die Anzeige von Rich Snippets aktualisiert. Ziel ist es, die Ergebnisse für die Anwender hilfreicher und aussagekräftiger zu machen. Es gab eine Menge Diskussionen darüber, besonders im Bereich der Rezensionen und Bewertungen. Rich Snippets eignen sich hervorragend, um Klicks auf […]
by Dr. Martín Azar, Psycholinguist & Communication Consultant. First, let’s make one thing clear: Why should you respond to customer reviews at all? Think of every customer review as an open conversation. Your customers are reaching out. What’s the problem with leaving them hanging? Here are the three most important reasons you should respond to as many […]
19. September 2019.Reading time less than 1 minute.
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by Dr. Martín Azar, Psycholinguist & Communication Consultant Let me begin with a little anecdote Some days ago, I ordered online a couple of burgers from my favorite place. Before clicking “order,” I noticed that little text box that says: “Add a comment.” I live in Berlin, and here burgers are usually served with mayonnaise and […]