eKomi Releases StarInsights™ Study for German Banks

Most Reviewed best-rated German Banks.
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BERLIN, July 11, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 22062017) study, an exclusive report on Germany’s most reviewed and best-rated banks.

This  StarInsights™ study marks the third one to focus on the German market. German Health Insurance Companies StarInsights™ and TOP 100 German Online Shops StarInsights™ were those formerly released studies. With the strength of the German economy today, and its power within the EU Institutions and EU Central Bank, it is of a high interest to check how the banking system is evaluated Online by its current and former customers.

Today’s study delivers industry-specific data for the leading banking service providers who received the highest number of customer evaluations and opinions. Publicly visible feedback from real customers is undoubtedly an important success factor in today’s digital world.

Renowned digital marketing experts agree on the following: Companies that use customer and product evaluations for marketing campaigns, e-commerce transactions and social recommendations achieve higher visibility and more Online Sales. “61% of consumers read customer reviews before making a purchase decision. That is why they are essential for e-commerce companies, “says Graham Carlton, Chief Editor of Econsultancy.

“In addition, customer feedback is 12 times higher than the website product descriptions. If marketing managers and other executives do not take advantage of the highly influential customer reviews and ratings, they give up a great opportunity to increase sales. ”

eKomi StarInsights™ for the Most Reviewed and Best-Rated Banks in Germany.

This StarInsights™ study analyzed the use of transaction-based customer reviews and ratings among the leading banking branches in Germany. The results presented today are aggregated in Google through Google Shopping Seller tool within the last 12 months.

Germany’s Most Reviewed Banks Online

German Banks with reviews
German Banks with reviews

In the list of the TOP German banking branches, Credit Plus occupies position number #1 with 3.934 reviews up to date. Targo Bank follows with almost half the reviews and 1.833 in total. Slightly afterward, in position number three, Aux Money, follows with 1.822 reviews up to date. On StarInsights™ TOP five list, and position number four, BB Bank stands with 1.579 reviews up to date and is just a breath upfront Bank of Scotland and its German branch (DE) which rank in position number five, of the TOP five German banks with 1.416 reviews in the last 12 months through Google Shopping Seller.

Germany’s Best-Rated Banks Online

Best-Rated German Banks
Best-Rated German Banks

ING DiBa received an absolutely perfect Star Rating of 5 out of 5 in Google Seller Rating and occupies the BEST of Best-Rated positions in eKomi StarInsights™ in the category “Best-Rated German banks”. No matter the top score, the bank decided not to activate its online reviews yet. Same for comDirect, which although stands up in a joint second position, with a 4.9 out of 5 Star Rating, the bank has not released any reviews yet.

Joint second for Credit Plus, Bank of Scotland (DE) and Net Bank, all achieving an almost perfect 4.9 out of 5 Star Rating. Credit Plus though is differentiating itself from competitors by releasing 3.934 reviews up to date through Google Shopping Seller, possibly inspiring more Online trust to its prospective customers.

The Complete List of German Banks that received Reviews and Ratings Online.

eKomi team of analysts disclose the complete list of companies in the German Bank eKomi StarInsights™ study. They are presented underneath based on the number of reviews collected and publicly released in Google Shopping Seller:

eKomi analysts also discovered, under the same StarInsights™ Study, several German Banking Institutions that although have been Star-Rated they have not activated yet their online reviews.

  • ING-DiBa – 5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • ComDirect – 4.9 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Consorsbank – 4.7 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Barclay Card – 3.6 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Dab-bank – 3.6 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller

Lastly, eKomi StarInsights Study continues with those well respected German Banking Institutions, that also receive a satisfying rank in Google organic search results but have not yet received or/ neither have they yet activated their Google Seller Rating and Reviews System.

Hereby is the list of non-reviewed nor Star-Rated German Banks presented in random order.

  • hypovereinsbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • lbbw.de – Neither Seller Rating nor Active Seller Reviews to date
  • bayernlb.de – Neither Seller Rating nor Active Seller Reviews to date
  • nordlb.de – Neither Seller Rating nor Active Seller Reviews to date
  • santander.de – Neither Seller Rating nor Active Seller Reviews to date
  • klarna.com/de – Neither Seller Rating nor Active Seller Reviews to date
  • norisbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • n26.de – Neither Seller Rating nor Active Seller Reviews to date
  • easycredit.de – Neither Seller Rating nor Active Seller Reviews to date
  • 1822direkt.de – Neither Seller Rating nor Active Seller Reviews to date
  • aachener-bank.de – Neither Seller Rating nor Active Seller Reviews to date
  • akf.de – Neither Seller Rating nor Active Seller Reviews to date
  • apobank.de – Neither Seller Rating nor Active Seller Reviews to date
  • bkc-paderborn.de – Neither Seller Rating nor Active Seller Reviews to date
  • sozialbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • bibessen.de – Neither Seller Rating nor Active Seller Reviews to date
  • bhw.de – Neither Seller Rating nor Active Seller Reviews to date
  • bmwbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • crediteurope.de – Neither Seller Rating nor Active Seller Reviews to date
  • debeka.de – Neither Seller Rating nor Active Seller Reviews to date
  • degussa-bank.de – Neither Seller Rating nor Active Seller Reviews to date
  • dhbbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • dslbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • fidor.de – Neither Seller Rating nor Active Seller Reviews to date
  • garantibank.de – Neither Seller Rating nor Active Seller Reviews to date
  • gefa-bank.de – Neither Seller Rating nor Active Seller Reviews to date
  • gls.de – Neither Seller Rating nor Active Seller Reviews to date
  • hanseaticbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • ikb.de – Neither Seller Rating nor Active Seller Reviews to date
  • interhyp.de – Neither Seller Rating nor Active Seller Reviews to date
  • leaseplanbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • mercedes-benz-bank.com – Neither Seller Rating nor Active Seller Reviews to date
  • moneyou.de – Neither Seller Rating nor Active Seller Reviews to date
  • norisbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • oyakankerbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • pbbdirekt.com – Neither Seller Rating nor Active Seller Reviews to date
  • postbank.de – Neither Seller Rating nor Active Seller Reviews to date
  • psd-bank.de – Neither Seller Rating nor Active Seller Reviews to date
  • renault-bank-direkt.de – Neither Seller Rating nor Active Seller Reviews to date
  • seb.de – Neither Seller Rating nor Active Seller Reviews to date
  • skg-bank.de – Neither Seller Rating nor Active Seller Reviews to date
  • vtb-direktbank.de – Neither Seller Rating nor Active Seller Reviews to date

The Importance of Ratings and Reviews

Customer feedback is extremely important for companies as positive assessments have a strong impact on the purchasing behavior of new and existing customers. A survey by the marketing specialist BrightLocal shows that 75% of consumers state that when reading positive reviews online, they trust the business more. Reviews that are included in the Google search results help increase users’ click-throughs and bring more visitors to the company’s website. The purchase volume and the volume of transactions are also increasing.

“If one of these German banks decide to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking and improve Online trust,” commented Michael Ambros, eKomi Founder and CEO.

Customer ratings and reviews, especially when integrated into Google search results, motivate users (and potential customers) to visit a company’s website.They are a crucial element in driving overall website traffic, thereby increasing revenue generating activities from visitors.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

eKomi launches StarInsights™ for Insurance Comparison Websites

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BERLIN, July 7, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 20062017) study in reference to Insurance Comparison Websites in Spain, UK, France and the USA. The study uses publicly released results available in Google Shopping Seller and its aggregated system of ratings and reviews up to date.

Comparison Insurance Websites – Market Overview

The Telegraph published recently an article about Comparison sites stating that their popularity is based on the easy to use and consumer friendly state of mind. It points out the importance of a good use, and upright methodology, especially when comparing various websites among each other. For those who know how and when to use them, it is the right place to get the best deal. Among others, insurance comparison websites assist people in getting the best price, whether they are buying car insurance, health, travel cover or services such as energy.

eKomi analysts examined multiple parameters that influence customers when searching for the top insurance comparison websites. User interface experience is of high importance. In addition, the abundance and possibility of personalisation of quotations from different insurance companies make customers feel more content. Furthermore, offering them different prices is always something important.   The websites are also often required to be able of considering extra parameters, like age, previous accident record, and payment options. Needless to stress out the importance of being transparent, accurate and impartial when offering an online quote to a prospective or existent customer.

All the above are undoubtedly the factors that lead and drive the consumers to choose or at least help them decide which insurance company and deal to pick up. But, as Forbes advises in a recent article, this procedure of comparing quotes and services shall be repeated every time insurance renewal is needed since new rates apply every year and companies constantly change their policies and rates.

So the question is, how can Insurance Comparison websites retain their customers, obtain new ones and hold the asset in the highly competitive insurance market?

 The Crucial Importance of Ratings and Reviews

As many merchants now recognize, customer ratings and reviews are absolutely essential for success in the online marketplace – especially when the results are integrated into Google search results. Although a comprehensive, user-friendly site is obviously crucial, public reviews build trust before visitors even click the insurance comparison website’s link, significantly increasing its chances of receiving traffic.

Reviews and ratings also boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

A 2017 ZenDesk survey discussed in Forbes reported that a staggering 88 percent of customers make buying decisions based on online customer reviews. This makes it clear that publicly visible feedback from real customers is a key component in an online business success. And as Google’s search algorithms grow ever smarter, positive reviews and ratings are becoming especially vital in the heated competition for those all-important “above-the-fold” natural search rankings.

The Most Reviewed Insurance Comparison Websites

It’s now time to present the results of eKomi StarInsighs ™ (Ref.# 20062017) study based on Google Shopping Seller for the last 12 months up to date:

Most Reviewed Insurance Comparison Portals
Most Reviewed Insurance Comparison Portals

Money Supermarket is by far the most reviewed Insurance comparison portals of all as it received 10.344 reviews within the last 12 months. Uswitch follows on the second best most reviewed position with 6.899 reviews. The Spanish portal Rastreator received the bronze medal for its third top position with 6.483 reviews.

In the fourth position we found Esurance with 6.154  reviews, and within our list of most reviewed Insurance Comparison companies is also Go Compare with almost 1/5 fewer reviews from the #1 position, and a total of  2.897 reviews up to date.

The Best-Rated Insurance Comparison Websites

Best Rated Insurance Comparison Portals
Best Rated Insurance Comparison Portals

In our list of the 5 Best-Rated Insurance Comparison Websites, eKomi analysts spotted a joint first position for Esurance and Theaa. Both websites received the equivalent number of 4.8 our of 5 Average Star Rating allowing them to climb at position number #1.

Joint third position for Acierto (which receives a significantly larger amount of reviews),  and Terranea with an Average of 4.7 Star Rating based on eKomi StarInsights™ Study. Go Compare ,a Confused,  Quote Zone and Mustard received all a Star Rating of 4.6  out of 5, offering them a joint fifth position, but since Go Compare received a thousand more reviews, it’s the one to be positioned on our StarInsights results announcement tablet.

eKomi StarInsights™ (ref.#20062017) study continues with the insurance comparison websites that might not have reached the top 5 most reviewed positions, but have still received a considerate number of reviews within the last 12 months.

  • LeLynx: lelynx.fr – 4.1 Average Star Rating and 1.872 Active Reviews in the last 12 months across Google Shopping Seller
  • Confused: confused.com – 4.6 Average Star Rating and 1.737 Active Reviews in the last 12 months across Google Shopping Seller
  • Fenix directo: fenixdirecto.com  – 4.3 Average Star Rating and 1.673 Active Reviews in the last 12 months across Google Shopping Seller
  • Budget Insurance: budgetinsurance.com – 4.5 Average Star Rating and 1.232 Active Reviews in the last 12 months across Google Shopping Seller
  • Aviva: aviva.co.uk –  4.5 Average Star Rating and 779 Active Reviews in the last 12 months across Google Shopping Seller
  • Auto net insurance: autonetinsurance.co.uk – 4.5 Average Star Rating and 610 Active Reviews in the last 12 months across Google Shopping Seller
  • Balumba: balumba.es – 4.4 Average Star Rating and 498 Active Reviews in the last 12 months across Google Shopping Seller
  • Mustard: mustard.co.uk – 4.6 Average Star Rating and 268 Active Reviews in the last 12 months across Google Shopping Seller
  • Compare: compare.com – 4.5 Average Star Rating and 248 Active Reviews in the last 12 months across Google Shopping Seller
  • Quotezone: quotezone.co.uk – 4.6 Average Star Rating and 173 Active Reviews in the last 12 months across Google Shopping Seller

Under the same study,  eKomi analysts also spotted that a strong player Compare the market although has been Star-Rated with an almost perfect 4,9 out of 5-star rating Google, it has not yet received or not yet activated its online reviews.

The study continues with some popular Insurance Comparison websites that have neither been reviewed nor rated up to date through Google Seller Rating. “If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Insurance Comparison Websites with neither Ratings nor Reviews:

  • seguros.es – Neither Seller Rating nor Active Seller Reviews to date
  • superbuscador.es – Neither Seller Rating nor Active Seller Reviews to date
  • race.es – Neither Seller Rating nor Active Seller Reviews to date
  • mutua.es – Neither Seller Rating nor Active Seller Reviews to date
  • motopoliza.com – Neither Seller Rating nor Active Seller Reviews to date
  • comparaguru.com – Neither Seller Rating nor Active Seller Reviews to date
  • genesis.es – Neither Seller Rating nor Active Seller Reviews to date
  • puntoseguro.com – Neither Seller Rating nor Active Seller Reviews to date
  • turboseguros.com – Neither Seller Rating nor Active Seller Reviews to date
  • segurosbroker.com – Neither Seller Rating nor Active Seller Reviews to date
  • mapfre.es – Neither Seller Rating nor Active Seller Reviews to date
  • pelayo.com – Neither Seller Rating nor Active Seller Reviews to date
  • comparaencasa.com – Neither Seller Rating nor Active Seller Reviews to date
  • el-comparador.com – Neither Seller Rating nor Active Seller Reviews to date
  • caranddriver.es – Neither Seller Rating nor Active Seller Reviews to date
  • tuseguromasbarato.es – Neither Seller Rating nor Active Seller Reviews to date
  • tiger.co.uk – Neither Seller Rating nor Active Seller Reviews to date
  • mycheapcarinsurance.co.uk – Neither Seller Rating nor Active Seller Reviews to date
  • q4.co.uk – Neither Seller Rating nor Active Seller Reviews to date
  • thezebra.com – Neither Seller Rating nor Active Seller Reviews to date

The same study will be repeated again in the next 12 months. eKomi analysts expect that the number of reviews and ratings aggregated into Google for all the above mentioned Insurance Comparison portals will change. It is interesting to see how ranking will be configured is both categories, and which other players will enter the market.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

eKomi launches StarInsights™ for DIY Home Improvement Websites

DIY HOME IMPROVEMENTS STUDY
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BERLIN, June 21, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 21062017) study. This study is an overview of the reviews and rating received by the DIY Home Improvement market websites in Europe and the United States.

Market Overview

Based on a recently published article in PR Newswire the concept of “the term DIY (Do-it-yourself) in home improvement market is an action taken by an individual homeowner or consumer who executes a task or a job related to home improvement by himself with the help of a DIY tool, equipment, and appliances. As the name suggests, the concept involves only the end consumer and no other third party to execute a project”.

The Worth of the Global DIY Home Improvement Market

In 2015, the DIY home improvement world market turnover reached €538 billion euros, making an important increase of 3% compared to the previous year based on figures released by DIY Global Summit. North America and Europe, represent together the 86% of this world market, although their joint population accounts for only 23 % of the world population. The DIY markets of these two continents sum the amount of 463 billion €. North America and Europe reach 57% and 29% of the world market respectively. North America had the highest average DIY expenditure per capita in 2015 with 854 €. (Source)

“Approximately 83% of the global DIY market (447 billion €) is concentrated in only 8 countries: USA, Germany, Japan, Canada, United Kingdom, France, Australia, and Italy. Moreover, the three major DIY countries in Europe (Germany, France, and the United Kingdom) represent 57% of the continent’s market” same DIY Global Summit article states.

In addition, Technavio predicts that “the DIY home improvement market in the US will grow steadily during the next four years and post a CAGR of over 6% by 2021. This market research analysis identifies product innovation and wide product assortment as one of the primary growth factors for this market”.

eKomi StarInsights™ on the DIY Home Improvement Market

Based on these important findings eKomi group of analysts released today a StarInsights™ study (Ref.# 21062017), that indicates the markets TOP players, based on the reviews and ratings those companies collected in the past 12 months through Google aggregated results and are available in public via Google Shopping Seller.

Most Reviewed DIY Home Improvement Websites

most reviewed DIY home improvements websites
Most reviewed DIY home improvements Websites

On top of the list of the most reviewed DIY home improvement websites in eKomi StarInsights™ is found Hornbach with 33.025 reviews up to date. In the second best position the US brand Northern Tool receives 16.310 reviews of its customers online within the past 12 months. Lowes follows on position number three with 13.853 reviews up to date.

Within the list of the dominant DIY home improvement websites, eKomi analysts spotted the German giant OBI with 12.004 reviews up to date. With almost half the reviews, in position number five, the UK brand Tool Stop, collects 6.541 reviews up to date and is still on the top five most received DIY home improvement websites in Europe and the United States.

Best-Rated DIY Home Improvement Websites

Best-Rated DIY home improvements websites
Best-Rated DIY home improvements websites

In eKomi StarInsights™ list of Best-Rated DIY Home Improvement websites, Screwfix occupies two of the Top ranked positions, in different countries though and with different domain names. Screwfix in Germany receives a total of 4.9 out of 5 Star Rating, although accompanied with a very poor number of reviews, and occupies the Top position. In the second best position, Tool Stop receives a considerable 4.8 out of 5 Star Rating.

Joint third position for Hornbach and Screwfix UK who both received a 4.7 out of 5 Star Rating. Joint fifth position for Northern Tool and a list of other companies that follow below. All of them received a 4.6 out of 5 Star Rating, but since Northern Tool managed to gather much more reviews than the others, it well deserves its place on the table.

List of Companies in Joint Fifth Best-Rated Position

The American Homedepot and Lowes, the French ManoMano,  the Spanish Eurobrico and the German Hagebau, all achieved to score a 4.6 out of 5 Star Rating in Google Seller Rating via their Google Aggregated Results within the past 12 months. There is a great differentiation on the number of reviews that they also managed to collect, so continue reading this study for the complete list of DIY home improvement websites to find out more.

eKomi Starinsights ™ (Ref.# 21062017) Study List

eKomi team of analysts present the complete list of companies in the DIY Home Improvement eKomi StarInsights™ study. They are presented underneath based on the number of reviews collected and publicly released in Google Shopping Seller:

  • Hornbach: hornbach.de – 4.7 Average Star Rating and 33.025 Active Reviews in the last 12 months across Google Shopping Seller
  • Northerntool: northerntool.com – 4.6 Average Star Rating and 16.310 Active Reviews in the last 12 months across Google Shopping Seller
  • Lowes: lowes.com – 4.6 Average Star Rating and 13.853 Active Reviews in the last 12 months across Google Shopping Seller
  • Obi: obi.de – 4.5 Average Star Rating and 12.004 Active Reviews in the last 12 months across Google Shopping Seller
  • Toolstop: Toolstop.co.uk – 4.8 Average Star Rating and 6.541 Active Reviews in the last 12 months across Google Shopping Seller
  • Poco: poco.de – 4.1 Average Star Rating and 5.846 Active Reviews in the last 12 months across Google Shopping Seller
  • bricorama: bricorama.fr – 3.9 Average Star Rating and 3.441 Active Reviews in the last 12 months across Google Shopping Seller
  • ManoMano: manomano.fr – 4.6 Average Star Rating and 3.408 Active Reviews in the last 12 months across Google Shopping Seller
  • Screwfix: screwfix.com – 4.7 Average Star Rating and 2.719 Active Reviews in the last 12 months across Google Shopping Seller
  • Entrepot-du-bricolage: entrepot-du-bricolage.fr – 4.4 Average Star Rating and 2.477 Active Reviews in the last 12 months across Google Shopping Seller
  • Wickes: wickes.co.uk – 3.9 Average Star Rating and 2.433 Active Reviews in the last 12 months across Google Shopping Seller
  • Mr.Bricolage: Mr-bricolage.fr – 3.9 Average Star Rating and 2.329 Active Reviews in the last 12 months across Google Shopping Seller
  • Hellweg: hellweg.de – 4.5 Average Star Rating and 1.614 Active Reviews in the last 12 months across Google Shopping Seller
  • Acehardware:acehardware.com  – 4.5 Average Star Rating and 1.350 Active Reviews in the last 12 months across Google Shopping Seller
  • Sediarreda: sediarreda.com – 4.5 Average Star Rating and 816 Active Reviews in the last 12 months across Google Shopping Seller
  • Eurobrico: eurobrico.com – 4.6 Average Star Rating and 701 Active Reviews in the last 12 months across Google Shopping Seller
  • Baywa: baywa.de – 4.4 Average Star Rating and 451 Active Reviews in the last 12 months across Google Shopping Seller
  • Hagebau: hagebau.de – 4.6 Average Star Rating and 198 Active Reviews in the last 12 months across Google Shopping Seller
  • Screwfix: screwfix.de – 4.9 Average Star Rating and 169 Active Reviews in the last 12 months across Google Shopping Seller

Under the same Study, eKomi analysts found out several DIY Home Improvement Companies that although have been Star-Rated they have not activated yet their online reviews.

  • Homedepot: homedepot.com – 4.6 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Bauhaus: bauhaus.info – 4.5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Homebase: homebase.co.uk – 4.5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Castorama: castorana.fr – 4.5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller

Lastly, eKomi StarInsights Study continues with those DIY Home Improvement Companies, that are quite popular and also appear in satisfying position in Google organic search results but have not yet received or/ neither have they yet activated their Google Seller Rating and Reviews System.

Hereby is the list of non-reviewed nor Star-Rated DIY Home Improvement companies that appear in random order.

  • Toom-baumarkt.de – Neither Seller Rating nor Active Seller Reviews to date
  • i-m.de – Neither Seller Rating nor Active Seller Reviews to date
  • bauvista.de – Neither Seller Rating nor Active Seller Reviews to date
  • leroy-merlin.es – Neither Seller Rating nor Active Seller Reviews to date
  • leroy-merlin.fr – Neither Seller Rating nor Active Seller Reviews to date
  • bricodepot.es – Neither Seller Rating nor Active Seller Reviews to date
  • bricor.es – Neither Seller Rating nor Active Seller Reviews to date
  • aki.es – Neither Seller Rating nor Active Seller Reviews to date
  • letsbrico.com – Neither Seller Rating nor Active Seller Reviews to date
  • adeo.com  – Neither Seller Rating nor Active Seller Reviews to date
  • menards.com – Neither Seller Rating nor Active Seller Reviews to date
  • walmart.com – Neither Seller Rating nor Active Seller Reviews to date
  • diy.com – Neither Seller Rating nor Active Seller Reviews to date
  • howdens.com – Neither Seller Rating nor Active Seller Reviews to date
  • castorama.pl – Neither Seller Rating nor Active Seller Reviews to date
  • praktiker.pl – Neither Seller Rating nor Active Seller Reviews to date
  • merkurymarket.cz – Neither Seller Rating nor Active Seller Reviews to date
  • espace-bricolage.fr – Neither Seller Rating nor Active Seller Reviews to date

“If one of these companies decide to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Customer ratings and reviews, especially when integrated into Google search results, motivate users (and potential customers) to visit a company’s website.They are a crucial element in driving overall website traffic, thereby increasing revenue generating activities from visitors.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

 

 

eKomi launches StarInsights™ for Online Food Delivery Portals

Online Food Delivery Portals
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BERLIN, June 16, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 15062017) study. This study focuses on the Global Market of Online Food Delivery Portals.The study has used publicly released results from Google Seller Ratings and its aggregated system of ratings and reviews.

eKomi team of analysts compared results of the most popular Online Food Delivery Portals in Europe and the United States and found some interesting data for this fast-growing industry. Technological advancements, excessive use of mobile phones and Online applications, in combination with time-saving necessities, are among others, the most determinant factors for the growth of the Online Food Delivery industry.

On this StarInsights™ study, the team has focused on portals that offer delivered food from a variety of restaurants within their portals. The study has excluded any own labeled and franchise restaurants. The reason is to simply continue the analysis on a separate StarInsights™ and then compare the results for the broader Food Industry Sector.

Online Food Delivery Service Market Overview 

McKinsey on a recent article about the changing food business landscape, states that “Worldwide, the market for food delivery stands at €83 billion, or 1 percent of the total food market and 4 percent of food sold through restaurants and fast-food chains. It has already matured in most countries, with an overall annual growth rate estimated at just 3.5 percent for the next five years.”

It’s been almost 15 years ago that Online Food Delivery Portals first appeared, allowing customers to compare menus and prices from various restaurants and then order from their preferred one. And only since 2013, the what-so-called New Delivery players entered the market. The difference is that the latter are using their own delivery systems of vehicles and drivers allowing opening a new segment of those restaurants that did not manage to have their own delivery service yet. Brands like Foodora and Deliveroo, belong to this category.

What triggered eKomi analysts interest was to check the differences among various countries where Online Food Delivery Portals exist. The French case features a distinct market as stated by “The Verge” in a past article. Cost and food quality are the main concerns for some restaurant owners. Others doubt whether delivery services can ever overcome ingrained cultural norms.

Assuming that Online Food Delivery Management teams work hard to provide to their customers; user- friendly websites, short delivery times, competitive prices, and a variety of restaurants and menus to pick up, eKomi analysts needed to dig deeper in order to discover differentiation points for the market top players. eKomi analysis was based on other variables that differentiate Online Food Delivery Portals from their competitors, help them acquire new and retain their existing customers; Ratings and Reviews.

Reviews and Ratings in Online Food Delivery Portals

One of the most efficient ways of improving Online reputation in the competitive Online food delivery market, is to start collecting Online reviews and ratings. Reviews and ratings boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

Which are the MOST REVIEWED and the BEST – RATED Online Food Delivery Portals?

Most Reviewed Online Food Delivery Portals
Most Reviewed Online Food Delivery Portals

On the top of the list of the 5 MOST REVIEWED Online Food Delivery Portals, the German Lieferando occupies position number one with 5.682 reviews, exceeding by far all other companies. The second best position is held for Eat Street, the American portal, and its 971 reviews up to date. Position number three for the popular in U.S.  Door Dash with 582 reviews. In position number four, the Parisien cuisine receives its well-deserved attention with Alloresto and its 496 reviews. Last but not least, together with all dominant Online Food Delivery Portals, US popular Grub Hub occupies position number five with 411 reviews up to date.

Unter this StarInsights™ study, eKomi analysts figured out also, the Best-Rated Online Food Delivery Portals and made a list of the TOP #5. In the table underneath eKomi results are presented:

Best-Rated Online Delivery Food Portals
Best-Rated Online Delivery Food Portals

In our list of the 5 BEST RATED companies, Lieferando and Eat Street share together the top of the top rankings, occupying position #1 and a total 4.7 out of 5 Star Rating. Joint third position #3 for the German Pizza.de and the French Alloresto and an Average Star Rating of 4.6 out of 5.  In position five #5 Door Dash receives a 4.4 out of 5 Average Star Rating up to date and is found within the TOP 5 Best-Rated Online Food Delivery Portals.

From the list of TOP Star Rated Online Food Delivery Portals, only Pizza.de has not released its reviews yet on Google Seller Rating. Google requests a minimum of 150 reviews collected within the last 12 months before releasing them to the public, so brands shall always keep an eye on the flow of the incoming reviews and make sure to have efficient review collection systems.

Lieferando in both categories occupies Number #1 Position and seems to understand the importance of reviews and ratings using an online system to improve these figures. Alloresto is the only popular French Online Delivery Portal that has released its reviews and ratings, differentiating itself a lot from its competitors.

Customer ratings and reviews, especially when integrated into Google search results, motivate users (and potential customers) to visit a company’s website.They are a crucial element in driving overall website traffic, thereby increasing revenue generating activities from visitors.

Underneath you may check StarInsights™ (ref.#15062017) complete list of Online Food Delivery Portals analysed:

  • Liefarando: lieferando.de – 4.7 Average Star Rating and 5.682 Active Reviews in the last 12 months across Google Shopping Seller
  • Eatstreet: eatstreet.com – 4.7 Average Star Rating and 971 Active Reviews in the last 12 months across Google Shopping Seller
  • Pizza: pizza.de – 4.6 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Alloresto: alloresto.fr – 4.6 Average Star Rating and  496 Active Reviews in the last 12 months across Google Shopping Seller
  • Door Dash: doordash.com – 4.4 Average Star Rating and 582 Active Reviews in the last 12 months across Google Shopping Seller
  • Foodler: foodler.com – 4.4 Average Star Rating and 378 Active Reviews in the last 12 months across Google Shopping Seller
  • Seamless: seamless.com – 4.3 Average Star Rating and 167 Active Reviews in the last 12 months across Google Shopping Seller
  • Grubhub: grubhub.com – 4.2 Average Star Rating and 411 Active Reviews in the last 12 months across Google Shopping Seller

The study continues with those Online Food Delivery Portals, that are quite popular and also appear in satisfying position on Google organic search results but have not yet received or/ neither have yet activated their Google Seller Rating and Reviews System.

  • Foodora.de – Neither Seller Rating nor Active Seller Reviews to date
  • Hungryhouse.co.uk – Neither Seller Rating nor Active Seller Reviews to date
  • Deliveroo.co.uk – Neither Seller Rating nor Active Seller Reviews to date
  • Foodpanda.com – Neither Seller Rating nor Active Seller Reviews to date
  • Ubereats.com – Neither Seller Rating nor Active Seller Reviews to date
  • Deliveryhero.com – Neither Seller Rating nor Active Seller Reviews to date
  • Lieferheld.de – Neither Seller Rating nor Active Seller Reviews to date
  • Mr-Sandwich.de – Neither Seller Rating nor Active Seller Reviews to date
  • Eatfirst.de – Neither Seller Rating nor Active Seller Reviews to date
  • Foodtoeat.com – Neither Seller Rating nor Active Seller Reviews to date
  • Foodrepublic.com – Neither Seller Rating nor Active Seller Reviews to date
  • Boxed.com – Neither Seller Rating nor Active Seller Reviews to date
  • Goldbely.com – Neither Seller Rating nor Active Seller Reviews to date
  • Zomato.com – Neither Seller Rating nor Active Seller Reviews to date
  • Just-eat.es – Neither Seller Rating nor Active Seller Reviews to date
  • Pedidosya.com – Neither Seller Rating nor Active Seller Reviews to date
  • Deliverum.com– Neither Seller Rating nor Active Seller Reviews to date
  • Resto-in.com – Neither Seller Rating nor Active Seller Reviews to date
  • Grood.co – Neither Seller Rating nor Active Seller Reviews to date
  • Classroute.com – Neither Seller Rating nor Active Seller Reviews to date
  • Eat24hours.com – Neither Seller Rating nor Active Seller Reviews to date
  • Eat24.com – Neither Seller Rating nor Active Seller Reviews to date
  • Just-eat.co.uk – Neither Seller Rating nor Active Seller Reviews to date
  • Kukd.com – Neither Seller Rating nor Active Seller Reviews to date
  • Feasthq.com – Neither Seller Rating nor Active Seller Reviews to date
  • Postmates.com – Neither Seller Rating nor Active Seller Reviews to date

eKomi Team also found out that Italian Online Food Delivery Portals, have not collected yet any reviews or ratings. This is a great opportunity for those Food Delivery Service providers who are looking for an effective way to improve their SEO, increase their sales and rank better in Google in Italy.  The list of those highly dynamic and growing companies is below:

  • moovenda.com – Neither Seller Rating nor Active Seller Reviews to date
  • foodracers.com – Neither Seller Rating nor Active Seller Reviews to date
  • deliveroo.it – Neither Seller Rating nor Active Seller Reviews to date
  • pizzabo.it – Neither Seller Rating nor Active Seller Reviews to date
  • bacchetteforchette.it – Neither Seller Rating nor Active Seller Reviews to date
  • fanceat.com – Neither Seller Rating nor Active Seller Reviews to date
  • justeat.it – Neither Seller Rating nor Active Seller Reviews to date
  • mymenu.it – Neither Seller Rating nor Active Seller Reviews to date

It is interesting to see how the Italian market will react in the upcoming months, and whether this great marketing opportunity will be taken into consideration and be transformed into a competitive advantage for those “smart” enough to grab this in favor of their website traffic and sales figures. So actually, the main question is “How hungry are you for success”?

“If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

eKomi team of analysts is looking forward to seeing how the Online Food Delivery market will look like in the following years and keep updating the list of the Most Reviewed and Best-Rated companies always providing the Top of the Top results for the sake of the online customers.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

 

 

eKomi launches StarInsights™ for Online Pet Supply Stores

Best Online Pet Shops
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BERLIN, June 08, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 06062017) study. This study focuses on the Global Market of Pet Food and Supply stores.

The analysis reveals the most reviewed and best-rated Online Pet Supply Stores in the world. In order to find out which are the TOP Online Pet Supply Stores in the world, eKomi analysts collected data for domain names that appear in prime positions when searching Google with related keywords.

It is a direct proof that Online shops that receive reviews and ratings, jump into better positions in organic results on Google and consequently perform much better in their SEO strategy. This study has used publicly released results from Google Seller Ratings and its aggregated system of ratings and reviews.

Online Pet Food and Supply Industry Overview

IBISWorld estimates that revenue for the Online Pet Food and Pet Supply Sales industry has increased. Rising pet ownership and growth across the e-commerce sector have caused the industry to experience overall growth, despite the recession. Furthermore, increasing demand for premium pet food and Online animal pharmaceutical sales also contributed to industry growth during the past five years.

IBISWorld forecasts that industry revenue will increase in the five years to 2021 mainly due to the expected rise in per capita disposable income plus the increasing number of pets. In addition to a desire to decrease their pets’ carbon paw prints, pet parents are opting to purchase natural products in an effort to maintain and/or improve the health and well-being of their beloved companion animals.

Pet Industry Trends of the Future

According to industry trends and projections, the pet industry will continue to boom unabated in the future. Especially certain segments of the industry like natural products are seeing wide-spread popularity since consumers are becoming more conscious about improving and sustaining the health of the planet avoiding harmful and potentially toxic materials. (Source)

Considering that pet parents are expected to spend even more on their companion animals in the future, the sky is the limit for those who have a good head for business and genuine love of pets.

The Most Reviewed Online Pet Supply Stores 

Most reviewed Online pet suppliers in the World
Most reviewed Online pet suppliers in the World

Chewy is on the top of the list and is currently the most reviewed Online Pet Supply Store gathering the impressive number of 291.144 active reviews through Google aggregated seller. Pet Smart follows on second best position with less than 1/3 reviews from the best and a total of 87.240. Drs.Foster&Smith is slightly behind and occupies position number three with 82.039 reviews. In position number four stands the German Fressnapf with 59.548 active reviews. Up there, with these TOP Online Pet Supply Stores in position number five is Petco with 55.436 active reviews up to date.

The Best-Rated Online Pet Supply Stores

Best-Rated Online Pet Shops
Best-Rated Online Pet Shops

In our list of the 5 BEST RATED companies, Chewy received once again the best position and occupies #1 position with a perfect 5 out of 5 Star Rating. Joint second for position #2 of the best-rated Online Pet Supply Stores with an almost perfect 4.9 out of 5 for Pet Shop Online, Animal Shopping, Lucky Pet and Pet Stop.

What is interesting to note in this list of best-rated Online Pet Supply Stores, is the fact that the dominant store, Chewy has by far exceeded its competitors by gathering a considerable big amount of reviews in the last 12 months and an absolutely perfect 5/5 Star Rating. This requires immediate and effective efforts from all other Online Pet Suppliers in order to reach the top of the list for next year.

The Complete List of Online Pet Suppliers

The Importance of Ratings and Reviews

Reviews and ratings boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

Under the same study, eKomi analysts indicate a popular  Australian based Online Pet Reseller that although has managed to receive a Star Rating, its Public Reviews have not been yet activated. Possibly the Online Pet Reseller has not been able to gather as many reviews needed to be open to public yet. Google, requests at least 150 active reviews before making them public, so those online stores who are interested in gaining online trust and retain loyal customers, need to find productive methods to get more reviews and ratings.

Online Pet Supplies with no Active Reviews or Ratings

Our study also indicates some popular Online Pet Supply Stores that still have not received any reviews or ratings since they have not activated their Google Shopping Seller accounts.

“If one of these portals choose to introduce an Online Feedback system, and start gathering reviews and ratings for their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Opportunity is still out there, and it is quite interesting to see how these Online Pet Supply stores will react in the following months, and challenge their ranking on our StarInsights™. Online trust, is a driving force to loyalty, success and customer retention. Furthermore, being trusted online creates opportunities for enriched clientele and consequently increased bank accounts.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

eKomi releases StarInsights™ on UK’s Online Cosmetics Stores

Best Online Cosmetics Stores UK
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BERLIN, June 07, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 30052017) study. It focuses mainly on the UK market and presents the list of the most reviewed and best-rated Online Cosmetics Stores. The study has used publicly released results of Google Seller Ratings and its aggregated system of ratings and reviews.

Beauty Products Market Forecast: the “Selfie” era

The UK faces currently a period of uncertainty that stagnates real wages and as a consequence undermines consumers’ spending. Nonetheless, the growth of real GDP should gradually rise, reaching 1.7% per year in the medium term. In regards to the beauty and personal care market, sales in 2016 were higher than the review period CAGR.

“Colour Cosmetics experienced strong growth across most of its categories, particularly facial make-up and technique-based products, thanks to their popularity among millennials, and the influence of the “selfie” culture” based on Euromonitor May ’17 report. Moreover, there has been an increased interest in technique-based products since following online trends of makeup tutorials and beauty tips, UK consumers tried to perfectionate their application techniques.

This forecasts a great opportunity for Online Cosmetics stores who can proliferate in favor of their earnings and get as much as possible of the market share. But, let’s assume, that most online cosmetics stores and using a user-friendly website, participating in social media channels interactively selling well-known brands and offering prominent customer services.

How can UK Online Cosmetics Stores differentiate themselves from their competitors and reach the top?

Without any doubt, one way to achieve online success is by building online trust and making customers feel safe and secure. This not only makes an existent customer loyal but also brings in new customers.

As many merchants now recognize, customer ratings and reviews are absolutely essential for success in the online marketplace – especially when those results are integrated into Google search. Although a comprehensive, user-friendly site is obviously crucial, public reviews build trust before visitors even click the site’s link, significantly increasing its chances of receiving traffic.

So, taking into consideration the undoubted importance of ratings and reviews, which are the TOP 5 most reviewed Online Cosmetics Stores in the UK?

Most Reviewed Online Cosmetics Stores in UK

Most Reviewed Online Cosmetic Stores UK
Most Reviewed Online Cosmetic Stores UK

Beauty Bay is top of the line with a total of 45.459 reviews on Google Seller Ratings and an average star rating of 4,7;  it is currently the most reviewed Online Cosmetics Store in the UK! All beauty is not very far behind the best since it follows in the second position with almost half and a total of 25.732 reviews but with an almost perfect rating of 4.9 out of 5 stars; a total of 14.446 reviews and an average star rating of 4,8 for the third position and Feel Unique.  Up there with these dominating online cosmetics stores, we spotted Escentual which received 6.208 reviews.  Number #5 of the top five list is reserved for The beauty store with as many as 1.016 reviews up to date.

In the following section, StarInsights™ study ranks the TOP 5 Online Cosmetics Stores that managed to get the Best Star Ratings and are presented hereby:

Best-Rated Online Cosmetics Stores in the UK

Best-Rated Cosmetic Stores UK
Best-Rated Cosmetic Stores UK

QVC UK has received a 5 out of 5 Star Rating and occupies position number one in the category best-rated Online Cosmetics Stores. Joint second position for All beauty, Escentual and Cocktail Cosmetics with an almost perfect 4.9 out of 5 Star Rating. Feel Unique, is on the list of TOP 5 best-rated Online UK Cosmetics Stores with a 4.8 out of 5 Star Rating.

Underneath, you may find the complete list of the Online UK Cosmetics Stores that have received reviews and ratings in the past 12 months. All data are collected via Google Seller and are available in public.

  • All Beauty: allbeauty.com – 25.732  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.9
  • Escentual: escentual.com – 6.208  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.9
  • Cocktail Cosmetics: cocktailcosmetics.co.uk – 167  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.9
  • Feel Unique: feelunique.com – 14.446  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.8
  • Love Lula : lovelula.com – 459  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.8
  • Love Makeup: love-makeup.co.uk – 309  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.8
  • Beauty Bay: beautybay.com – 45.459  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • The Beauty Store: thebeautystore.co.uk – 1.016  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • Smash box: smashbox.co.uk – 962  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • Buy me beauty: buymebeauty.com – 739  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • Fresh: fresh.com – 949  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.5
  • Birch box: birchbox.co.uk – 225  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.5
  • Space NK: spacenk.com – 284  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.4
  • Contour Cosmetics: contourcosmetics.co.uk – 353  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.0

Online Cosmetics Stores in the UK with no Active Reviews to date

Unter the same StarInsights ™ (Ref.# 30052017) study, we have spotted some Online Cosmetics Stores in the UK, that although received a Star Rating, have not yet released their public reviews, potentially leaving important space for their competitors to “approach” their customers.

It is quite interesting to see that QVC UK, scores a perfect 5 out of 5 Star Rating, but has been hesitant releasing its publics reviews or not being able to gather as many reviews needed to be open to public yet. Google, requests at least 150 active reviews before making them public, so those online stores who are interested in gaining online trust and retain loyal customers, need to find productive methods to get more reviews and ratings.

Here are those companies that have been rated but have not released in public any reviews yet:

  • QVC UK: qvcuk.com  – 5 Average Star Rating but with no active reviews in the last 12 months across Google Seller Rating
  • Debenhams: debenhams.com – 4.7 Average Star Rating but with no active reviews in the last 12 months across Google Seller Rating
  • Urbandecay: urbandecay.co.uk – 4.7 Average Star Rating but with no active reviews in the last 12 months across Google Seller Rating
  • Very: very.co.uk – 4.7 Average Star Rating but with no active reviews in the last 12 months across Google Seller Rating

Online Cosmetics Stores in the UK with neither Reviews nor Ratings

Last but not least, there are still those companies that are completely absent from the ratings and reviews results in Google. They seem to “ignore” the necessity of building online trust which will drive more traffic to their online stores, higher retention rates, and loyal customers. It is not a doubt, that companies that do not currently use customer feedback tools, potentially drive themselves to lose online credibility and trust.

“If these Online Cosmetics Stores wish to gain top spots, they’ll need to make a concerted effort to gather positive ratings and reviews over the next 12 months,” stated Michael Ambros, eKomi Founder and CEO. “We’ve seen time and again, across a wide range of sectors, that brands who activate their reviews and ratings see a dramatic leap in search engine referred traffic and a corresponding boost in revenue”, commented Ambros.

Reviews and ratings boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

eKomi releases StarInsights™ on World’s Top Rated Hotel Chains

Best Rated Hotel Chains in the World
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BERLIN, June 06, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its first StarInsights™ (Ref.# 20052017) study with a focus on World’s largest Hospitality Chains.

After weeks of intensive research, eKomi’s team of hospitality experts compared multiple indicators mentioned in various reports online about World’s Largest Hospitality Chains, along with many others found on each chain home websites and so today, present those that exhibited outstanding performance over the past 12 months.

World Hotel Chains Market Overview

The analysts define the term hotel chain. World Atlas gives a detailed description on that together with its own ranking of World’s Largest Hotel Chains: “A hotel chain is a group of hotels owned by one company (..) and manages several hotels across different locations. (…) The chain provides similar services as a franchise in terms of management (..) and the brand operates the hotel by making day to day decisions on behalf of the owner. There are some hotels that exist as hotel chains in different parts of the world making them the shakers and movers of the hospitality industry.”

Bisnow portal explains on its article on world’s top hotels, that physical expansion, together with simplified hotel experience and better connection to the customers with the adoption of new technologies are keys to the success of Hotel Chains.  Loyalty traveler compiled also data including pipelines of hotels expected to open and named top 11 hotel chains worldwide ordering them based on the number of rooms each of them holds. Based on the same portal “room count is the more important data point to the hotel industry for measuring hotel chain size since every room is a potential revenue stream.”

Taking into consideration the research being made online by eKomi analysts together with the use of publicly released Google Seller Ratings and Reviews available in Google shopping seller, the list of World’s Top Rated Hotel Chains is right here.

eKomi StarInsights™ on World’s Top Rated Hotel Chains:

BEST RATED HOTEL CHAINS
BEST-RATED HOTEL CHAINS IN THE WORLD

Several key players have hit the top chart on our first StarInsights™ study in the category Best- Rated Hotel Chains in the world. Joint first position for Marriott and Hilton that entered with a stunning 5-star rating, despite having no active seller reviews to date. “If one of those big players had introduced and activated their online review system and had started collecting reviews through Google seller rating, a huge market opportunity would arise against their competitors,” commented Michael Ambros, CEO and Founder of eKomi.

And although Marriott completed the acquisition of Starwoods Hotels & Resorts Worldwide Inc., creating the world’s largest hotel company  (source), the later has scored so far, an absolutely perfect 5 out of 5 star rating through Google Shopping seller. “The merge is expected to change the global hotel chain landscape, so releasing public reviews is a great opportunity to capture potential customers, help build trusted and open relations with them and also strengthen their online presence in the global market” said Michael Ambros.

Intercontinental, Wyndham Worldwide and Hyatt stood out with an average star rating of 4.9 out of 5! This is an almost perfect star rate for the joint third position and the popular hotel chains. Unfortunately, none of them has released their public reviews in Google, potentially leaving space for other hotel chains to take advantage and conquer the market in the following years.

Choice hotels demanded some attention as well since they are on top sixth position and an average star rating of 4.8 out of 5. Best Western and La Quinta achieved an impressive average star rating of 4.7!  Motel 6 received a considerably low average star rating of 3.6 out of 5 stars and it is found in position number nine of our StarInsights™ list.

Last but not least, Accor Hotels despite an average Star Rating of only 3.5,  is the only hotel chain that gathered a respectable amount of 1,632 reviews empowering its customers online trust and gaining ground of the hotel chain industry pie.

List of Top Hotel Chains with neither reviews or rating

On the latest StarInsights™ eKomi also analyzed other Top Hotel Chains, that did not manage to activate their Google review system so far.

  • jinjiang.com – Neither Seller Rating nor Active Seller Reviews to date
  • homeinns.com – Neither Seller Rating nor Active Seller Reviews to date
  • carlsonrezidor.com – Neither Seller Rating nor Active Seller Reviews to date
  • joinvantagehotels.com – Neither Seller Rating nor Active Seller Reviews to date
  • redlion.com – Neither Seller Rating nor Active Seller Reviews to date
  • whitebread.co.uk – Neither Seller Rating nor Active Seller Reviews to date

Prospective customers pay attention to past reviews and pick up their next destination based on reviews and ratings found online. “Especially when it comes to the tourism industry, established brands need to empower their position, by allowing guests review and share their experience online” commented Michael Ambros, CEO and Founder of eKomi.The landscape in World Hotel Chain today

 

The Crucial Importance of Ratings and Reviews

As many marketing managers now recognize, customer ratings and reviews are absolutely essential for success in the online marketplace – especially when those scores are integrated into Google search results. Although a comprehensive, user-friendly site is obviously crucial, public reviews build trust before visitors even click the site’s link, significantly increasing its chances of receiving traffic.

Reviews and ratings also boost revenue-generating activity and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.