eKomi launches StarInsights™ for DIY Home Improvement Websites

DIY HOME IMPROVEMENTS STUDY

BERLIN, June 21, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 21062017) study. This study is an overview of the reviews and rating received by the DIY Home Improvement market websites in most Europe and the United States.

Market Overview

Based on a recently published article in PR Newswire the concept of “the term DIY (Do-it-yourself) in home improvement market is an action taken by an individual homeowner or consumer who executes a task or a job related to home improvement by himself with the help of a DIY tool, equipment, and appliances. As the name suggests, the concept involves only the end consumer and no other third party to execute a project”.

The Worth of the Global DIY Home Improvement Market

In 2015, the DIY home improvement world market turnover reached €538 billion euros, making an important increase of 3% compared to the previous year based on figures released by DIY Global Summit. North America and Europe, represent together the 86% of this world market, although their joint population accounts for only 23 % of the world population. The DIY markets of these two continents sum the amount of 463 billion €. North America and Europe reach 57% and 29% of the world market respectively. North America had the highest average DIY expenditure per capita in 2015 with 854 €. (Source)

“Approximately 83% of the global DIY market (447 billion €) is concentrated in only 8 countries: USA, Germany, Japan, Canada, United Kingdom, France, Australia, and Italy. Moreover, the three major DIY countries in Europe (Germany, France, and the United Kingdom) represent 57% of the continent’s market” same DIY Global Summit article states.

In addition, Technavio predicts that “the DIY home improvement market in the US will grow steadily during the next four years and post a CAGR of over 6% by 2021. This market research analysis identifies product innovation and wide product assortment as one of the primary growth factors for this market”.

eKomi StarInsights™ on the DIY Home Improvement Market

Based on these important findings eKomi group of analysts released today a StarInsights™ study (Ref.# 21062017), that indicates the markets TOP players, based on the reviews and ratings those companies collected in the past 12 months through Google aggregated results and are available in public via Google Shopping Seller.

Most Reviewed DIY Home Improvement Websites

most reviewed DIY home improvements websites
Most reviewed DIY home improvements Websites

On top of the list of the most reviewed DIY home improvement websites in eKomi StarInsights is found Hornbach with 33.025 reviews up to date. In the second best position the US brand Northern Tool receives 16.310 reviews of its customers online within the past 12 months. Lowes follows on position number three with 13.853 reviews up to date.

Within the list of the dominant DIY home improvement websites, eKomi analysts spotted the German giant OBI with 12.004 reviews up to date. With almost half the reviews, in position number five, the UK brand Tool Stop, collects 6.541 reviews up to date and is still on the top five most received DIY home improvement websites in Europe and the United States.

Best-Rated DIY Home Improvement Websites

Best-Rated DIY home improvements websites
Best-Rated DIY home improvements websites

In eKomi StarInsights list of Best-Rated DIY Home Improvement websites, Screwfix occupies two of the Top ranked positions, in different countries though and with different domain names. Screwfix in Germany receives a total of 4.9 out of 5 Star Rating, although accompanied with a very poor number of reviews, and occupies the Top position. In the second best position, Tool Stop receives a considerable 4.8 out of 5 Star Rating.

Joint third position for Hornbach and Screwfix UK who both received a 4.7 out of 5 Star Rating. Joint fifth position for Northern Tool and a list of other companies that follow below. All of them received a 4.6 out of 5 Star Rating, but since Northern Tool managed to gather much more reviews than the others, it well deserves its place on the table.

List of Companies in Joint Fifth Best-Rated Position

The American Homedepot and Lowes, the French ManoMano,  the Spanish Eurobrico and the German Hagebau, all achieved to score a 4.6 out of 5 Star Rating in Google Seller Rating via their Google Aggregated Results within the past 12 months. There is a great differentiation on the number of reviews that they also managed to collect, so continue reading this study for the complete list of DIY home improvement websites to find out more.

eKomi Starinsights ™ (Ref.# 21062017) Study List

eKomi team of analysts present the complete list of companies in the DIY Home Improvement eKomi StarInsights study. They are presented underneath based on the number of reviews collected and publicly released in Google Shopping Seller:

  • Hornbach: hornbach.de4.7 Average Star Rating and 33.025 Active Reviews in the last 12 months across Google Shopping Seller
  • Northerntool: northerntool.com4.6 Average Star Rating and 16.310 Active Reviews in the last 12 months across Google Shopping Seller
  • Lowes: lowes.com4.6 Average Star Rating and 13.853 Active Reviews in the last 12 months across Google Shopping Seller
  • Obi: obi.de  4.5 Average Star Rating and 12.004 Active Reviews in the last 12 months across Google Shopping Seller
  • Toolstop: Toolstop.co.uk  4.8 Average Star Rating and 6.541 Active Reviews in the last 12 months across Google Shopping Seller
  • Poco: poco.de  4.1 Average Star Rating and 5.846 Active Reviews in the last 12 months across Google Shopping Seller
  • bricorama: bricorama.fr 3.9 Average Star Rating and 3.441 Active Reviews in the last 12 months across Google Shopping Seller
  • ManoMano: manomano.fr  4.6 Average Star Rating and 3.408 Active Reviews in the last 12 months across Google Shopping Seller
  • Screwfix: screwfix.com  4.7 Average Star Rating and 2.719 Active Reviews in the last 12 months across Google Shopping Seller
  • Entrepot-du-bricolage: entrepot-du-bricolage.fr  4.4 Average Star Rating and 2.477 Active Reviews in the last 12 months across Google Shopping Seller
  • Wickes: wickes.co.uk – 3.9 Average Star Rating and 2.433 Active Reviews in the last 12 months across Google Shopping Seller
  • Mr.Bricolage: Mr-bricolage.fr 3.9 Average Star Rating and 2.329 Active Reviews in the last 12 months across Google Shopping Seller
  • Hellweg: hellweg.de – 4.5 Average Star Rating and 1.614 Active Reviews in the last 12 months across Google Shopping Seller
  • Acehardware:acehardware.com  – 4.5 Average Star Rating and 1.350 Active Reviews in the last 12 months across Google Shopping Seller
  • Sediarreda: sediarreda.com – 4.5 Average Star Rating and 816 Active Reviews in the last 12 months across Google Shopping Seller
  • Eurobrico: eurobrico.com – 4.6 Average Star Rating and 701 Active Reviews in the last 12 months across Google Shopping Seller
  • Baywa: baywa.de – 4.4 Average Star Rating and 451 Active Reviews in the last 12 months across Google Shopping Seller
  • Hagebau: hagebau.de – 4.6 Average Star Rating and 198 Active Reviews in the last 12 months across Google Shopping Seller
  • Screwfix: screwfix.de – 4.9 Average Star Rating and 169 Active Reviews in the last 12 months across Google Shopping Seller

Under the same Study, eKomi analysts found out several DIY Home Improvement Companies that although have been Star-Rated they have not activated yet their online reviews.

  • Homedepot: homedepot.com – 4.6 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Bauhaus: bauhaus.info – 4.5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Homebase: homebase.co.uk  4.5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Castorama: castorana.fr – 4.5 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller

Lastly, eKomi StarInsights Study continues with those DIY Home Improvement Companies, that are quite popular and also appear in satisfying position in Google organic search results but have not yet received or/ neither have they yet activated their Google Seller Rating and Reviews System.

Hereby is the list of non-reviewed nor Star-Rated DIY Home Improvement companies that appear in random order.

  • Toom-baumarkt.de – Neither Seller Rating nor Active Seller Reviews to date
  • i-m.de – Neither Seller Rating nor Active Seller Reviews to date
  • bauvista.de – Neither Seller Rating nor Active Seller Reviews to date
  • leroy-merlin.es – Neither Seller Rating nor Active Seller Reviews to date
  • leroy-merlin.fr – Neither Seller Rating nor Active Seller Reviews to date
  • bricodepot.es – Neither Seller Rating nor Active Seller Reviews to date
  • bricor.es – Neither Seller Rating nor Active Seller Reviews to date
  • aki.es – Neither Seller Rating nor Active Seller Reviews to date
  • letsbrico.com – Neither Seller Rating nor Active Seller Reviews to date
  • adeo.com  – Neither Seller Rating nor Active Seller Reviews to date
  • menards.com – Neither Seller Rating nor Active Seller Reviews to date
  • walmart.com – Neither Seller Rating nor Active Seller Reviews to date
  • diy.com – Neither Seller Rating nor Active Seller Reviews to date
  • howdens.com – Neither Seller Rating nor Active Seller Reviews to date
  • castorama.pl – Neither Seller Rating nor Active Seller Reviews to date
  • praktiker.pl – Neither Seller Rating nor Active Seller Reviews to date
  • merkurymarket.cz – Neither Seller Rating nor Active Seller Reviews to date
  • espace-bricolage.fr – Neither Seller Rating nor Active Seller Reviews to date

If one of these companies decide to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Customer ratings and reviews, especially when integrated into Google search results, motivate users (and potential customers) to visit a company’s website.They are a crucial element in driving overall website traffic, thereby increasing revenue generating activities from visitors.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

 

 

eKomi launches StarInsights™ for Online Food Delivery Portals

Online Food Delivery Portals

BERLIN, June 16, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 15062017) study. This study focuses on the Global Market of Online Food Delivery Portals.The study has used publicly released results from Google Seller Ratings and its aggregated system of ratings and reviews.

eKomi team of analysts compared results of the most popular Online Food Delivery Portals in Europe and the United States and found some interesting data for this fast-growing industry. Technological advancements, excessive use of mobile phones and Online applications, in combination with time-saving necessities, are among others, the most determinant factors for the growth of the Online Food Delivery industry.

On this StarInsights™ study, the team has focused on portals that offer delivered food from a variety of restaurants within their portals. The study has excluded any own labeled and franchise restaurants. The reason is to simply continue the analysis on a separate StarInsights and then compare the results for the broader Food Industry Sector.

Online Food Delivery Service Market Overview 

McKinsey on a recent article about the changing food business landscape, states that “Worldwide, the market for food delivery stands at €83 billion, or 1 percent of the total food market and 4 percent of food sold through restaurants and fast-food chains. It has already matured in most countries, with an overall annual growth rate estimated at just 3.5 percent for the next five years.”

It’s been almost 15 years ago that Online Food Delivery Portals first appeared, allowing customers to compare menus and prices from various restaurants and then order from their preferred one. And only since 2013, the what-so-called New Delivery players entered the market. The difference is that the latter are using their own delivery systems of vehicles and drivers allowing opening a new segment of those restaurants that did not manage to have their own delivery service yet. Brands like Foodora and Deliveroo, belong to this category.

What triggered eKomi analysts interest was to check the differences among various countries where Online Food Delivery Portals exist. The French case features a distinct market as stated by “The Verge” in a past article. Cost and food quality are the main concerns for some restaurant owners. Others doubt whether delivery services can ever overcome ingrained cultural norms.

Assuming that Online Food Delivery Management teams work hard to provide to their customers; user- friendly websites, short delivery times, competitive prices, and a variety of restaurants and menus to pick up, eKomi analysts needed to dig deeper in order to discover differentiation points for the market top players. eKomi analysis was based on other variables that differentiate Online Food Delivery Portals from their competitors, help them acquire new and retain their existing customers; Ratings and Reviews.

Reviews and Ratings in Online Food Delivery Portals

One of the most efficient ways of improving Online reputation in the competitive Online food delivery market, is to start collecting Online reviews and ratings. Reviews and ratings boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

Which are the MOST REVIEWED and the BEST – RATED Online Food Delivery Portals?

Most Reviewed Online Food Delivery Portals
Most Reviewed Online Food Delivery Portals

On the top of the list of the 5 MOST REVIEWED Online Food Delivery Portals, the German Lieferando occupies position number one with 5.682 reviews, exceeding by far all other companies. The second best position is held for Eat Street, the American portal, and its 971 reviews up to date. Position number three for the popular in U.S.  Door Dash with 582 reviews. In position number four, the Parisien cuisine receives its well-deserved attention with Alloresto and its 496 reviews. Last but not least, together with all dominant Online Food Delivery Portals, US popular Grub Hub occupies position number five with 411 reviews up to date.

Unter this StarInsights™ study, eKomi analysts figured out also, the Best-Rated Online Food Delivery Portals and made a list of the TOP #5. In the table underneath eKomi results are presented:

Best-Rated Online Delivery Food Portals
Best-Rated Online Delivery Food Portals

In our list of the 5 BEST RATED companies, Lieferando and Eat Street share together the top of the top rankings, occupying position #1 and a total 4.7 out of 5 Star Rating. Joint third position #3 for the German Pizza.de and the French Alloresto and an Average Star Rating of 4.6 out of 5.  In position five #5 Door Dash receives a 4.4 out of 5 Average Star Rating up to date and is found within the TOP 5 Best-Rated Online Food Delivery Portals.

From the list of TOP Star Rated Online Food Delivery Portals, only Pizza.de has not released its reviews yet on Google Seller Rating. Google requests a minimum of 150 reviews collected within the last 12 months before releasing them to the public, so brands shall always keep an eye on the flow of the incoming reviews and make sure to have efficient review collection systems.

Lieferando in both categories occupies Number #1 Position and seems to understand the importance of reviews and ratings using an online system to improve these figures. Alloresto is the only popular French Online Delivery Portal that has released its reviews and ratings, differentiating itself a lot from its competitors.

Customer ratings and reviews, especially when integrated into Google search results, motivate users (and potential customers) to visit a company’s website.They are a crucial element in driving overall website traffic, thereby increasing revenue generating activities from visitors.

Underneath you may check StarInsights™ (ref.#15062017) complete list of Online Food Delivery Portals analysed:

  • Liefarando: lieferando.de4.7 Average Star Rating and 5.682 Active Reviews in the last 12 months across Google Shopping Seller
  • Eatstreet: eatstreet.com4.7 Average Star Rating and 971 Active Reviews in the last 12 months across Google Shopping Seller
  • Pizza: pizza.de – 4.6 Average Star Rating but with No Active Reviews in the last 12 months across Google Shopping Seller
  • Alloresto: alloresto.fr4.6 Average Star Rating and  496 Active Reviews in the last 12 months across Google Shopping Seller
  • Door Dash: doordash.com 4.4 Average Star Rating and 582 Active Reviews in the last 12 months across Google Shopping Seller
  • Foodler: foodler.com 4.4 Average Star Rating and 378 Active Reviews in the last 12 months across Google Shopping Seller
  • Seamless: seamless.com 4.3 Average Star Rating and 167 Active Reviews in the last 12 months across Google Shopping Seller
  • Grubhub: grubhub.com – 4.2 Average Star Rating and 411 Active Reviews in the last 12 months across Google Shopping Seller

The study continues with those Online Food Delivery Portals, that are quite popular and also appear in satisfying position on Google organic search results but have not yet received or/ neither have yet activated their Google Seller Rating and Reviews System.

  • Foodora.de – Neither Seller Rating nor Active Seller Reviews to date
  • Hungryhouse.co.uk – Neither Seller Rating nor Active Seller Reviews to date
  • Deliveroo.co.uk – Neither Seller Rating nor Active Seller Reviews to date
  • Foodpanda.com – Neither Seller Rating nor Active Seller Reviews to date
  • Ubereats.com – Neither Seller Rating nor Active Seller Reviews to date
  • Deliveryhero.com – Neither Seller Rating nor Active Seller Reviews to date
  • Lieferheld.de – Neither Seller Rating nor Active Seller Reviews to date
  • Mr-Sandwich.de – Neither Seller Rating nor Active Seller Reviews to date
  • Eatfirst.de – Neither Seller Rating nor Active Seller Reviews to date
  • Foodtoeat.com – Neither Seller Rating nor Active Seller Reviews to date
  • Foodrepublic.com Neither Seller Rating nor Active Seller Reviews to date
  • Boxed.com – Neither Seller Rating nor Active Seller Reviews to date
  • Goldbely.com – Neither Seller Rating nor Active Seller Reviews to date
  • Zomato.com – Neither Seller Rating nor Active Seller Reviews to date
  • Just-eat.es – Neither Seller Rating nor Active Seller Reviews to date
  • Pedidosya.com – Neither Seller Rating nor Active Seller Reviews to date
  • Deliverum.com– Neither Seller Rating nor Active Seller Reviews to date
  • Resto-in.com – Neither Seller Rating nor Active Seller Reviews to date
  • Grood.co – Neither Seller Rating nor Active Seller Reviews to date
  • Classroute.com – Neither Seller Rating nor Active Seller Reviews to date
  • Eat24hours.com – Neither Seller Rating nor Active Seller Reviews to date
  • Eat24.com – Neither Seller Rating nor Active Seller Reviews to date
  • Just-eat.co.uk – Neither Seller Rating nor Active Seller Reviews to date
  • Kukd.com – Neither Seller Rating nor Active Seller Reviews to date
  • Feasthq.com – Neither Seller Rating nor Active Seller Reviews to date
  • Postmates.com – Neither Seller Rating nor Active Seller Reviews to date

eKomi Team also found out that Italian Online Food Delivery Portals, have not collected yet any reviews or ratings. This is a great opportunity for those Food Delivery Service providers who are looking for an effective way to improve their SEO, increase their sales and rank better in Google in Italy.  The list of those highly dynamic and growing companies is below:

  • moovenda.com – Neither Seller Rating nor Active Seller Reviews to date
  • foodracers.com – Neither Seller Rating nor Active Seller Reviews to date
  • deliveroo.it – Neither Seller Rating nor Active Seller Reviews to date
  • pizzabo.it – Neither Seller Rating nor Active Seller Reviews to date
  • bacchetteforchette.it – Neither Seller Rating nor Active Seller Reviews to date
  • fanceat.com – Neither Seller Rating nor Active Seller Reviews to date
  • justeat.it – Neither Seller Rating nor Active Seller Reviews to date
  • mymenu.it – Neither Seller Rating nor Active Seller Reviews to date

It is interesting to see how the Italian market will react in the upcoming months, and whether this great marketing opportunity will be taken into consideration and be transformed into a competitive advantage for those “smart” enough to grab this in favor of their website traffic and sales figures. So actually, the main question is “How hungry are you for success”?

If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

eKomi team of analysts is looking forward to seeing how the Online Food Delivery market will look like in the following years and keep updating the list of the Most Reviewed and Best-Rated companies always providing the Top of the Top results for the sake of the online customers.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

 

 

eKomi launches StarInsights™ for Online Pet Supply Stores

Best Online Pet Shops

BERLIN, June 08, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 06062017) study. This study focuses on the Global Market of Pet Food and Supply stores.

The analysis reveals the most reviewed and best-rated Online Pet Supply Stores in the world. In order to find out which are the TOP Online Pet Supply Stores in the world, eKomi analysts collected data for domain names that appear in prime positions when searching Google with related keywords.

It is a direct proof that Online shops that receive reviews and ratings, jump into better positions in organic results on Google and consequently perform much better in their SEO strategy. This study has used publicly released results from Google Seller Ratings and its aggregated system of ratings and reviews.

Online Pet Food and Supply Industry Overview

IBISWorld estimates that revenue for the Online Pet Food and Pet Supply Sales industry has increased. Rising pet ownership and growth across the e-commerce sector have caused the industry to experience overall growth, despite the recession. Furthermore, increasing demand for premium pet food and Online animal pharmaceutical sales also contributed to industry growth during the past five years.

IBISWorld forecasts that industry revenue will increase in the five years to 2021 mainly due to the expected rise in per capita disposable income plus the increasing number of pets. In addition to a desire to decrease their pets’ carbon paw prints, pet parents are opting to purchase natural products in an effort to maintain and/or improve the health and well-being of their beloved companion animals.

Pet Industry Trends of the Future

According to industry trends and projections, the pet industry will continue to boom unabated in the future. Especially certain segments of the industry like natural products are seeing wide-spread popularity since consumers are becoming more conscious about improving and sustaining the health of the planet avoiding harmful and potentially toxic materials. (Source)

Considering that pet parents are expected to spend even more on their companion animals in the future, the sky is the limit for those who have a good head for business and genuine love of pets.

The Most Reviewed Online Pet Supply Stores 

Most reviewed Online pet suppliers in the World
Most reviewed Online pet suppliers in the World

Chewy is on the top of the list and is currently the most reviewed Online Pet Supply Store gathering the impressive number of 291.144 active reviews through Google aggregated seller. Pet Smart follows on second best position with less than 1/3 reviews from the best and a total of 87.240. Drs.Foster&Smith is slightly behind and occupies position number three with 82.039 reviews. In position number four stands the German Fressnapf with 59.548 active reviews. Up there, with these TOP Online Pet Supply Stores in position number five is Petco with 55.436 active reviews up to date.

The Best-Rated Online Pet Supply Stores

Best-Rated Online Pet Shops
Best-Rated Online Pet Shops

In our list of the 5 BEST RATED companies, Chewy received once again the best position and occupies #1 position with a perfect 5 out of 5 Star Rating. Joint second for position #2 of the best-rated Online Pet Supply Stores with an almost perfect 4.9 out of 5 for Pet Shop Online, Animal Shopping, Lucky Pet and Pet Stop.

What is interesting to note in this list of best-rated Online Pet Supply Stores, is the fact that the dominant store, Chewy has by far exceeded its competitors by gathering a considerable big amount of reviews in the last 12 months and an absolutely perfect 5/5 Star Rating. This requires immediate and effective efforts from all other Online Pet Suppliers in order to reach the top of the list for next year.

The Complete List of Online Pet Suppliers

The Importance of Ratings and Reviews

Reviews and ratings boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

Under the same study, eKomi analysts indicate a popular  Australian based Online Pet Reseller that although has managed to receive a Star Rating, its Public Reviews have not been yet activated. Possibly the Online Pet Reseller has not been able to gather as many reviews needed to be open to public yet. Google, requests at least 150 active reviews before making them public, so those online stores who are interested in gaining online trust and retain loyal customers, need to find productive methods to get more reviews and ratings.

Online Pet Supplies with no Active Reviews or Ratings

Our study also indicates some popular Online Pet Supply Stores that still have not received any reviews or ratings since they have not activated their Google Shopping Seller accounts.

If one of these portals choose to introduce an Online Feedback system, and start gathering reviews and ratings for their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Opportunity is still out there, and it is quite interesting to see how these Online Pet Supply stores will react in the following months, and challenge their ranking on our StarInsights™. Online trust, is a driving force to loyalty, success and customer retention. Furthermore, being trusted online creates opportunities for enriched clientele and consequently increased bank accounts.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

eKomi releases StarInsights™ on UK’s Online Cosmetics Stores

Best Online Cosmetics Stores UK

BERLIN, June 07, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 30052017) study. It focuses mainly on the UK market and presents the list of the most reviewed and best-rated Online Cosmetics Stores. The study has used publicly released results of Google Seller Ratings and its aggregated system of ratings and reviews.

Beauty Products Market Forecast: the “Selfie” era

The UK faces currently a period of uncertainty that stagnates real wages and as a consequence undermines consumers’ spending. Nonetheless, the growth of real GDP should gradually rise, reaching 1.7% per year in the medium term. In regards to the beauty and personal care market, sales in 2016 were higher than the review period CAGR.

Colour Cosmetics experienced strong growth across most of its categories, particularly facial make-up and technique-based products, thanks to their popularity among millennials, and the influence of the “selfieculture” based on Euromonitor May ’17 report. Moreover, there has been an increased interest in technique-based products since following online trends of makeup tutorials and beauty tips, UK consumers tried to perfectionate their application techniques.

This forecasts a great opportunity for Online Cosmetics stores who can proliferate in favor of their earnings and get as much as possible of the market share. But, let’s assume, that most online cosmetics stores and using a user-friendly website, participating in social media channels interactively selling well-known brands and offering prominent customer services.

How can UK Online Cosmetics Stores differentiate themselves from their competitors and reach the top?

Without any doubt, one way to achieve online success is by building online trust and making customers feel safe and secure. This not only makes an existent customer loyal but also brings in new customers.

As many merchants now recognize, customer ratings and reviews are absolutely essential for success in the online marketplace – especially when those results are integrated into Google search. Although a comprehensive, user-friendly site is obviously crucial, public reviews build trust before visitors even click the site’s link, significantly increasing its chances of receiving traffic.

So, taking into consideration the undoubted importance of ratings and reviews, which are the TOP 5 most reviewed Online Cosmetics Stores in the UK?

Most Reviewed Online Cosmetics Stores in UK

Most Reviewed Online Cosmetic Stores UK
Most Reviewed Online Cosmetic Stores UK

Beauty Bay is top of the line with a total of 45.459 reviews on Google Seller Ratings and an average star rating of 4,7;  it is currently the most reviewed Online Cosmetics Store in the UK! All beauty is not very far behind the best since it follows in the second position with almost half and a total of 25.732 reviews but with an almost perfect rating of 4.9 out of 5 stars; a total of 14.446 reviews and an average star rating of 4,8 for the third position and Feel Unique.  Up there with these dominating online cosmetics stores, we spotted Escentual which received 6.208 reviews.  Number #5 of the top five list is reserved for The beauty store with as many as 1.016 reviews up to date.

In the following section, StarInsights study ranks the TOP 5 Online Cosmetics Stores that managed to get the Best Star Ratings and are presented hereby:

Best-Rated Online Cosmetics Stores in the UK

Best-Rated Cosmetic Stores UK
Best-Rated Cosmetic Stores UK

QVC UK has received a 5 out of 5 Star Rating and occupies position number one in the category best-rated Online Cosmetics Stores. Joint second position for All beauty, Escentual and Cocktail Cosmetics with an almost perfect 4.9 out of 5 Star Rating. Feel Unique, is on the list of TOP 5 best-rated Online UK Cosmetics Stores with a 4.8 out of 5 Star Rating.

Underneath, you may find the complete list of the Online UK Cosmetics Stores that have received reviews and ratings in the past 12 months. All data are collected via Google Seller and are available in public.

  • All Beauty: allbeauty.com – 25.732  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.9
  • Escentual: escentual.com – 6.208  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.9
  • Cocktail Cosmetics: cocktailcosmetics.co.uk – 167  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.9
  • Feel Unique: feelunique.com – 14.446  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.8
  • Love Lula : lovelula.com459  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.8
  • Love Makeup: love-makeup.co.uk – 309  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.8
  • Beauty Bay: beautybay.com – 45.459  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • The Beauty Store: thebeautystore.co.uk – 1.016  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • Smash box: smashbox.co.uk – 962  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • Buy me beauty: buymebeauty.com – 739  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • Fresh: fresh.com – 949  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.5
  • Birch box: birchbox.co.uk – 225  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.5
  • Space NK: spacenk.com – 284  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.4
  • Contour Cosmetics: contourcosmetics.co.uk – 353  Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.0

Online Cosmetics Stores in the UK with no Active Reviews to date

Unter the same StarInsights ™ (Ref.# 30052017) study, we have spotted some Online Cosmetics Stores in the UK, that although received a Star Rating, have not yet released their public reviews, potentially leaving important space for their competitors to “approach” their customers.

It is quite interesting to see that QVC UK, scores a perfect 5 out of 5 Star Rating, but has been hesitant releasing its publics reviews or not being able to gather as many reviews needed to be open to public yet. Google, requests at least 150 active reviews before making them public, so those online stores who are interested in gaining online trust and retain loyal customers, need to find productive methods to get more reviews and ratings.

Here are those companies that have been rated but have not released in public any reviews yet:

  • QVC UK: qvcuk.com  – 5 Average Star Rating but with no active reviews in the last 12 months across Google Seller Rating
  • Debenhams: debenhams.com4.7 Average Star Rating but with no active reviews in the last 12 months across Google Seller Rating
  • Urbandecay: urbandecay.co.uk – 4.7 Average Star Rating but with no active reviews in the last 12 months across Google Seller Rating
  • Very: very.co.uk – 4.7 Average Star Rating but with no active reviews in the last 12 months across Google Seller Rating

Online Cosmetics Stores in the UK with neither Reviews nor Ratings

Last but not least, there are still those companies that are completely absent from the ratings and reviews results in Google. They seem to “ignore” the necessity of building online trust which will drive more traffic to their online stores, higher retention rates, and loyal customers. It is not a doubt, that companies that do not currently use customer feedback tools, potentially drive themselves to lose online credibility and trust.

“If these Online Cosmetics Stores wish to gain top spots, they’ll need to make a concerted effort to gather positive ratings and reviews over the next 12 months,” stated Michael Ambros, eKomi Founder and CEO. “We’ve seen time and again, across a wide range of sectors, that brands who activate their reviews and ratings see a dramatic leap in search engine referred traffic and a corresponding boost in revenue”, commented Ambros.

Reviews and ratings boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

eKomi releases StarInsights™ on World’s Top Rated Hotel Chains

Best Rated Hotel Chains in the World

BERLIN, June 06, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its first StarInsights™ (Ref.# 20052017) study with a focus on World’s largest Hospitality Chains.

After weeks of intensive research, eKomi’s team of hospitality experts compared multiple indicators mentioned in various reports online about World’s Largest Hospitality Chains, along with many others found on each chain home websites and so today, present those that exhibited outstanding performance over the past 12 months.

World Hotel Chains Market Overview

The analysts define the term hotel chain. World Atlas gives a detailed description on that together with its own ranking of World’s Largest Hotel Chains: “A hotel chain is a group of hotels owned by one company (..) and manages several hotels across different locations. (…) The chain provides similar services as a franchise in terms of management (..) and the brand operates the hotel by making day to day decisions on behalf of the owner. There are some hotels that exist as hotel chains in different parts of the world making them the shakers and movers of the hospitality industry.”

Bisnow portal explains on its article on world’s top hotels, that physical expansion, together with simplified hotel experience and better connection to the customers with the adoption of new technologies are keys to the success of Hotel Chains.  Loyalty traveler compiled also data including pipelines of hotels expected to open and named top 11 hotel chains worldwide ordering them based on the number of rooms each of them holds. Based on the same portal “room count is the more important data point to the hotel industry for measuring hotel chain size since every room is a potential revenue stream.”

Taking into consideration the research being made online by eKomi analysts together with the use of publicly released Google Seller Ratings and Reviews available in Google shopping seller, the list of World’s Top Rated Hotel Chains is right here.

eKomi StarInsights™ on World’s Top Rated Hotel Chains:

BEST RATED HOTEL CHAINS
BEST-RATED HOTEL CHAINS IN THE WORLD

Several key players have hit the top chart on our first StarInsights™ study in the category Best- Rated Hotel Chains in the world. Joint first position for Marriott and Hilton that entered with a stunning 5-star rating, despite having no active seller reviews to date. “If one of those big players had introduced and activated their online review system and had started collecting reviews through Google seller rating, a huge market opportunity would arise against their competitors,” commented Michael Ambros, CEO and Founder of eKomi.

And although Marriott completed the acquisition of Starwoods Hotels & Resorts Worldwide Inc., creating the world’s largest hotel company  (source), the later has scored so far, an absolutely perfect 5 out of 5 star rating through Google Shopping seller. “The merge is expected to change the global hotel chain landscape, so releasing public reviews is a great opportunity to capture potential customers, help build trusted and open relations with them and also strengthen their online presence in the global market” said Michael Ambros.

Intercontinental, Wyndham Worldwide and Hyatt stood out with an average star rating of 4.9 out of 5! This is an almost perfect star rate for the joint third position and the popular hotel chains. Unfortunately, none of them has released their public reviews in Google, potentially leaving space for other hotel chains to take advantage and conquer the market in the following years.

Choice hotels demanded some attention as well since they are on top sixth position and an average star rating of 4.8 out of 5. Best Western and La Quinta achieved an impressive average star rating of 4.7!  Motel 6 received a considerably low average star rating of 3.6 out of 5 stars and it is found in position number nine of our StarInsights list.

Last but not least, Accor Hotels despite an average Star Rating of only 3.5,  is the only hotel chain that gathered a respectable amount of 1,632 reviews empowering its customers online trust and gaining ground of the hotel chain industry pie.

List of Top Hotel Chains with neither reviews or rating

On the latest StarInsights eKomi also analyzed other Top Hotel Chains, that did not manage to activate their Google review system so far.

  • jinjiang.com – Neither Seller Rating nor Active Seller Reviews to date
  • homeinns.com – Neither Seller Rating nor Active Seller Reviews to date
  • carlsonrezidor.com – Neither Seller Rating nor Active Seller Reviews to date
  • joinvantagehotels.com – Neither Seller Rating nor Active Seller Reviews to date
  • redlion.com – Neither Seller Rating nor Active Seller Reviews to date
  • whitebread.co.uk – Neither Seller Rating nor Active Seller Reviews to date

Prospective customers pay attention to past reviews and pick up their next destination based on reviews and ratings found online. “Especially when it comes to the tourism industry, established brands need to empower their position, by allowing guests review and share their experience online” commented Michael Ambros, CEO and Founder of eKomi.The landscape in World Hotel Chain today

 

The Crucial Importance of Ratings and Reviews

As many marketing managers now recognize, customer ratings and reviews are absolutely essential for success in the online marketplace – especially when those scores are integrated into Google search results. Although a comprehensive, user-friendly site is obviously crucial, public reviews build trust before visitors even click the site’s link, significantly increasing its chances of receiving traffic.

Reviews and ratings also boost revenue-generating activity and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

eKomi Releases StarInsights™ Study for Online Car Rental Portals

Most Reviewed and Best-rated Car Rental Companies Online

BERLIN, May 17, 2017 – eKomi, the world’s largest provider of user-validated ratings and reviews, has just released its StarInsights™ (Ref.# 17052017) study, an exclusive report on the internet’s TOP Car Rental Companies. This study marks the second in the automobile industry of the year, followed by the StarInsights (Ref.#29032017) on Car Sharing Companies.

Car Rental Companies – Market Overview

According to a new market report published by Lucintel, the forthcoming years of the car rental market look promising and opportunities are identified in the on-airport and off-airport market segment. The global car rental industry is forecast to grow at a CAGR of 5.6% from 2016 to 2021. Under the same study, the continuously growing figures of the global tourism industry, the rising globalization of corporate operations, and the increasing income levels across the globe are identified as major drivers of growth.

Emerging trends have a direct impact on the dynamics of the industry. Companies shall keep their eyes wide-open to follow the evolution and, more, in particular, be able to offer a digitalized driving experience, introducing eco-friendly vehicles, adopting enhanced technologies and bringing in many applications in the concept of self-drive.

Enterprise Rent-A-Car, Hertz Global Holdings, Inc., Avis Budget Group Inc., Europcar Groupe S.A., and Sixt AG are identified as the major car rental service providers in the global car rental industry. So, let’s have a look at how these major players are ranked in today’s competitive market?

As many marketers now recognize, customer ratings and reviews are absolutely essential for success in the online marketplace – especially when results are integrated into Google search. Although comprehensive, user-friendly sites are obviously crucial, public reviews build trust before visitors even click the site’s link, significantly increasing its chances of receiving traffic.

eKomi StarInsights™ Results on Most Reviewed Car Rental Companies;

Most reviewed Car Rental Companies
Most reviewed Car Rental Companies

It is true, that the results were quite surprising since those considered as big players have been left considerably behind smaller ones, allowing enough space for development and changes to the car rental market landscape.

More analytically, the German Billiger Mietwagen occupies position number one, as the most reviewed online car rental portal with 42.296 reviews in total. Second best position belongs to Rental Cars  and stands out with 30.571 reviews up to date. Cicar is on our list of Top online car rentals with 18.644 reviews, right in front of Sunny Cars that is listed on position number four with 13.776 reviews. Still within the list of TOP five car rental companies, in top fifth position, stands Zest Car Rental with a total of 7.373 reviews up to date.

As many merchants now recognize, customer ratings and reviews are absolutely essential for success in the online marketplace – especially when those results are integrated into Google search. Although a comprehensive, user-friendly site is obviously crucial, public reviews build trust before visitors even click the site’s link, significantly increasing its chances of receiving traffic.

 

Top 5 Best – Rated Online Car Rentals – Analysis Report

Just as positive ratings and reviews are crucial to a site’s success, they also provide a relatively reliable indicator of that site’s usefulness and user-friendliness. With that correlation in mind, eKomi’s StarInsights™ (Ref.#17052017) study examines the TOP consumer electronics retailers, using their aggregated Google Shopping Seller Ratings from the past 12 months.

Among all online car rental companies studied in May 2017, these five portals came out as the clear winners:

Best-Rated Car Rental Companies
Best-Rated Car Rental Companies

Enterprise Rent-a- Car seems to occupy top positions in both the .co.uk and the .com domain registered. The company receives in both occasions a dominant rating of  4.8 Stars but it seems that the public reviews have not been released yet through Google, possibly leaving the company vulnerable to its competitors. Joint third, for Cicar, Sunny Cars and Zest Car Rental which all receive a star rating score of 4.7 out of 5, through Google Aggregated Seller Rating in the last 12 months. What is really impressive is that really big players of the market, have not managed to be on the top 5 list, and instead smaller car rental companies are gaining reputation, possible causing part of the pie in the market share to be swiped away from them.

The Complete List

Here’s eKomi’s complete list of TOP Car Rental Companies Online. All data are collected through Google Shopping Seller within the past 12 months:

  • Billiger Mietwagen: billiger-mietwagen.de42.296 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.6
  • Rental Cars: Rentalcars.com – 30.571 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.3
  •  Cicar: cicar.com – 18.644 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  •  Sunny Cars: sunnycars.de – 13.776 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  •  Zest Car Rental: zestcarrental.com – 7.373 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  •  Gold Car: goldcar.es – 6.869 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.4
  •  Rastreator: rastreator.com – 6.197 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.1
  •  Rent a Car: rentacar.fr – 5.435 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.4
  •  Holiday autos: holidayautos.com – 3.485 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  •  Sixt: Sixt.com – 3.087 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.5
  •  EuropCar UK: Europcar.co.uk – 2.595 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.2
  •  Sixt UK: Sixt.co.uk – 2.236 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.5
  •  Sixt Spain: sixt.es – 2.193 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.5
  •  EuropCar COM: Europcar.com – 2.122 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.0
  •  Easy Car: easycar.com – 1.363 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 3.7
  •  AutoEurope Germany: autoeurope.de – 1.320 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  •  AutoEurope Spain: autoeurope.es – 684 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.6
  •  KemWel: kemwel.com – 488 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.2
  •  Rhino Car Hire: Rhinocarhire.com – 484 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 3.9

Our list continues with those companies that have been rated but have not released in public any reviews yet.

  • Enterprise.co.uk  – 4.8 average Star rating with no active reviews in the last 12 months across Google Seller Rating
  • Enterprise.com 4.8 average Star rating with no active reviews in the last 12 months across Google Seller Rating
  • Budget.co.uk – 4.4 average Star rating with no active reviews in the last 12 months across Google Seller Rating
  • Thrifty.com3.9 average Star rating with no active reviews in the last 12 months across Google Seller Rating
  • Dollar.com – 3.8 average Star rating with no active reviews in the last 12 months across Google Seller Rating

And finally, we listed those car rental companies that have received neither reviews nor ratings online. Among them, we have spotted some strong players of the market. It is not a doubt, that those companies that do not currently use customer feedback tools, are potentially driving themselves to gain less credibility online.

  • Avis.com – Neither Seller Rating nor Active Seller Reviews to date
  • Autoeurope.eu – Neither Seller Rating nor Active Seller Reviews to date
  • Hertz.com – Neither Seller Rating nor Active Seller Reviews to date
  • Alamo.com – Neither Seller Rating nor Active Seller Reviews to date
  • Nationalcar.com – Neither Seller Rating nor Active Seller Reviews to date
  • Acerentalcar.com – Neither Seller Rating nor Active Seller Reviews to date
  • Economycarrentals.com – Neither Seller Rating nor Active Seller Reviews to date

“If these merchants hope to regain their top spots, they’ll need to make a concerted effort to gather positive ratings and reviews over the next 12 months,” stated Michael Ambros, eKomi Founder and CEO.

The Crucial Importance of Ratings and Reviews

In fact, large numbers of reviews and high ratings have enabled several smaller companies – most notably Billiger-Mietwagen and  Cicar  – to gain significant market share this year.

Reviews and ratings boost revenue-generating activities and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

A 2017 ZenDesk survey discussed in Forbes reported that a staggering 88 percent of customers make buying decisions based on online customer reviews. This makes it clear that publicly visible feedback from real customers is a key component in a merchant’s success. And as Google’s search algorithms grow ever smarter, positive reviews and ratings are becoming especially vital in the heated competition for those all-important “above-the-fold” natural search rankings.

“We’ve seen time and again, across a wide range of sectors, that brands who activate their reviews and ratings see a dramatic leap in search engine referred traffic, and a corresponding boost in revenue”, commented Michael Ambros, eKomi Founder and CEO.

 

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.

eKomi launches StarInsights™ for Online Flower Delivery Stores

Most trusted online flower delivery shops

(Berlin) – Today, eKomi, the world’s largest provider of user-validated ratings and reviews launched a new StarInsights™ (ref #11052017) study. This study focuses on Flower delivery e-shops in UK, Germany and the United States and ranks the TOP flower e-shops based on Google aggregated review and rating system.

Online Flower Shops Industry Overview

The Online Flower Shop industry has been in bloom over the five years to 2016 based on a recently published report. The industry has experienced steady revenue growth since 2011, aided by the e-commerce market capturing significant market share from brick-and-mortar florists in recent years, as more consumers shop online.

Over the past five years, a strong increase in the number of industry operators has significantly increased internal competition. In response, industry players have upped their marketing budgets and increased their focus on superior customer service. Over the five years to 2021, similar trends that affected the industry over the previous five-year period are anticipated the continue contributing to industry growth. (Source: ibis World)

As most marketers nowadays recognize, beautifully designed, user-friendly websites, are only some of the components that drive success to an online business. Publicly released reviews are highlighted as blood and flesh since they build trust among consumers – and in the competitive world of flower delivery e-shops, high levels of trust and social proof are absolutely essential for attracting new clientele.

eKomi StarInsights™ Results for the Most Reviewed Online Flower Shops;

Best Reviews Online Delivery Flower Shops

Proflowers is on the top of the list and is currently the most reviewed Online Flower Shop with 107.617 active reviews through Google aggregated seller. The e-shop From you flowers follows on second best position with 10.739 reviews. 1800 Flowers is in top 3 position, with almost half and 59.683 reviews in total.  Not far behind in position four, there is Serenata Flowers with 44.543 reviews. Finally, within the list of top online flower delivery shops in position five stands Bunches with 27.544 reviews!

Here is the complete list of Online Delivery Flower Shops analyzed in the latest StarInsights study;

eKomi StarInsights™ Results on the Best Rated Online Flower Shops;

Top Ratings Online flower delivery shops

Surprisingly Interflora has not activated yet its online reviews in United Kingdom, although scored a high rating. Blumenfee and Flowers Buy Delivery are in joint second position with an almost perfect 4.9 Star Rating. Joint fourth for Direct 2 Florist and Bloom and Wild with a dominant 4.8 Star Rating.

Our Analysis: The Importance of Ratings and Reviews

Taking a closer look at the online flower industry in UK, Germany and the United States we realized the importance of customer ratings and reviews in the success of the business. Those companies that do not currently use customer feedback tools, potentially driving themselves to gain less credibility online.

“Customer ratings and reviews are crucial tools for driving traffic to a company’s website, and in boosting revenue – especially when they’re integrated into Google search results” stated Michael Ambros, eKomi Founder and CEO.

In fact, a recent Zendesk survey found that a stunning 88 percent of customers make their buying decisions based on online reviews by other customers.

Publicly visible customer feedback is no longer just icing on the cake – it’s become a core component in the success of every company with an online presence. What’s more, recent changes to Google’s ranking algorithms now favor user-generated content more highly than ever before. That means organizations who fail to invest in positive ratings and reviews are leaving tremendous amounts of profit on the table.

This first StarInsights™ Study (11052017) on Online Flower Industry discovered some surprising findings of the top-ranked portals in the flower online delivery. Interflora the best-rated e-shop and one of the most recognized  has not yet activated its online reviews through Google.

Most strikingly, very few of these companies have activated their Google Seller reviews – which means even a smaller online flower delivery shop that activates these reviews may quickly rise in the ranks, and claim one of those coveted top spots on the first page of Google search results.

“We’ve seen this in a wide range of other sectors and markets: the brands that activate their reviews and ratings are the ones that see the biggest boosts in referred search engine traffic.”

If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Our experience in other sectors and markets has shown that brands that are able to activate reviews and ratings can see a rise in search engine referred traffic.”

On this very last part of the StarInsights™ ( ref.#11052017) study, a list of companies that have neither activated their online reviews nor have been star-rated within the last 12 months are presented:

⇒ Want to know more about the power or Ratings & Reviews for your Website? BOOK A FREE DEMO today and get actionable insights for how your business can benefit from valuable customer insight, increased trust, more traffic and accelerated conversions with eKomi.