eKomi (Berlin).The team of analysts at eKomi spent weeks undergoing extensive research in order to discover the crème de la crème of Germany’s online shops. The study was based on Google’s Aggregated Shopping Seller Ratings and Reviews and all data are collected by today.
Stressing out the importance of online public reviews for e-businesses, especially with brands trying to build trust online and obtain loyal customers, we created in our latest StarInsights™ study a list of those successful companies in Germany that reach the top of the roof.
A few months ago, iBusiness disclosed the 100 most powerful Online Shops in Germany. The list was based on the volume of turnover they reached in the past year. Amazon.de, atto.de, zalando.de, notebookbilliger.de, cyberport.de, bonprix.de, tchibo.de, Conrad.de, alternate.de and apple.com.de were the top 10 most powerful online shops in Germany. You can find the complete list when clicking here.
For our StarInsights™ study, we collected reviews and ratings from Google’s Aggregated Shopping Seller. Today, we are ready to disclose which companies received the most reviews and which scored the highest star rating. In addition, we created our unique eKomi TOP 100 list based on a combination of different parameters we measured.
The Companies that received the most reviews:
It is very interesting to see that the top of the list is conquered with two online pharmacy stores. Shop Apotheke managed to hit the top of our list (#1) with 198.098 reviews and Medikamente per klick follows in the second position (#2) with 162.537 reviews up to date, through Google Shopping Seller. Conrad is an online shop for electronics which seems to please its online customers who within the last 12 months wrote in public 105.073 reviews and gets position number three (#3). The well-known fashion brand Esprit is the only clothing, shoes, and accessories online store that is not only included in the list of the 100 most successful online stores in Germany but also included in the list of ten most reviewed companies occupying position number four (#4 ) with 98.116 reviews up to date. In position five (#5) we found the digital second-hand shop Medi mops with 86.658 reviews.
For the sake of the analysis, in this StarInsights study, we expanded our top reviewed companies by adding five more inputs. So, in position number six (#6) we have My toys an online shop “all about kids” that received 72.019 reviews. Buecher is found in position number seven (#7) offering to those interested in making any type of book purchase online 64.869 reviews from previous customers within the last 12 months. The online department store Galeria Kaufhof is placed in position eight (#8) with 50.792 reviews. People seem not only to love their pets but also leave their reviews on their favorite animal store Zoo Plus, which has gathered 48.811 reviews and occupied position number nine (#9). Last but not least, Germany’s electronics online shop Media Markt gets position number ten (#10) with 41.441 reviews up to date.
The Companies with the best rating:Auragentum receives a star rating of 5 out of 5 in Google Seller Ratings. Goldsmith and precious metal online shop has been for sure a highly recommended company. IKEA on the other hand, get an average of 4,9 star rating, but has not yet released the reviews into the public. Joint second position for Shop Apotheke, Medikamente per Klick who have done a fantastic job in collecting reviews online. My Theresa shares come in at position number two, but with fewer reviews than the others.
C&A the well know clothing brand has been on the joint sixth position with Medi Mops, Kfz Teile 24, Ernstings Family and Sanicare. Unfortunately though, C&A has not activated yet the online reviews possibly performing less competitively than other fashion companies. As we have studied on our UK Fashion Portals StarInsights™, the necessity of using an online rating and reviews platform has been a determinant factor in the retention and acquisition of existent and prospective online fashion customers.
Pointing out the importance of ratings and reviews in online businesses, we created a parallel board to the one i-business released for the most successful online shops in Germany.
Our methodology: we used a simple mathematical formula in order to correlate the ranking they got in i-business with the total number of reviews and star ratings received through Google Shopping Seller. Then via a simple equation, added a)revenue rank b)review engagement rank and c)star rank, we got an overall score for every single company listed there (a+b+c). At the bottom of the page, we present you the StarInsights™ ranking for the top 100 online shops in Germany.
eKomi Top 100 and most successful Online Shops in Germany:
So what makes an Online Brand successful?
Our analysis shows that it is a combination of various factors that need to apply almost in equal terms in order to meet the – so much desired – success. A company shall definitely prioritise on revenues and positive figures, but in order to add some euros in the bank account, a strong online presence that makes the customer feel safe and secure, together with the public release of reviews from previous customers are a well tasted success recipe.
Here you may find the full eKomi StarInsights™ list for the TOP 100 Online Shops in Germany.
In an ever changing digital world, we are looking forward to see how all the above companies will perform in the upcoming year and compare actual to future rankings.