eKomi launches StarInsights™ for Top Fashion Portals in UK

(Berlin) eKomi is the largest provider of user-validated ratings and reviews and has today launched StarInsights™ (Report ref. 12042017), a study based on Google shopping seller ratings and reviews about the MOST REVIEWED as well as the BEST RATED fashion portals in the UK.

Based on Eurostat report released last February about e-commerce statistics for individuals in Europe, over 8 in 10 internet users in the United Kingdom (87 %), Denmark (84 %) and Germany (82 %) had bought or ordered goods or services over the internet in the previous 12 months. And exactly which type of goods or services did buyers purchase online? Eurostat reveals “Clothes and sports goods predominate in online purchases”.

What brings success?

Taking into consideration the recently released statistics, we decided to dig into the important factors that determine the success of an online fashion business. The use of high-quality images, an easy payment process, a fast loading website, a quality design, a user-friendly website with excellent product descriptions and an effective customer support are the blood and flesh of online success. Not surprisingly on the top of our list, comes the necessity of using online reviews and rating systems as one of the most determining factors” commented Michael Ambros, eKomi Founder and CEO.

The StarInsights™ study reveals top UK Fashion Portals:

So, we decided to take a closer look at the predominant UK fashion portals and find out which are the MOST REVIEWED and BEST RATED.  Our latest StarInsights™ study reveals the following table:The facts:

NEW LOOK  is top of the line with a total of 37.376 reviews on Google Sell Ratings and an average star rating of 4,5;  it is currently the most reviewed Fashion Portal of all.

TKMAXX  occupies position #2 with 35.543 reviews and an average star rating of 4,4. BOOHOO is found in the third position with a total of  7.447 reviews and an average star rating of 4,1.

Up there with these industry dominating UK fashion companies, we spotted ESPRIT with 3.737 reviews and an average star rating of 4.6! We underline here the fact that Esprit has received a much better star rating score than those companies found in the second and third position!

Last but not least in position Number #5 of StarInsights top five list, we spotted  BRAND ALLEY with a total of 3.185 reviews.

What about the BEST RATED UK Fashion portals?

Of the top 5 UK fashion portals, we have three that dominate:  BRAND ALLEY,  MY THERESA and ATOM RETROAll these top 3 fashion portals receive an impressive 4,9 rate in Google Seller and get ranking number one (joint first)! Marks & Spencer receives an average star rating of 4.8 and occupies position 4. Esprit is found within the top 5 best rated UK fashion portals and gets ranking number 5 with an average star rating of 4.6 in Google Seller Shopping.

Our list of UK Fashion Portals continues with companies that managed to receive Active Reviews and Ratings within the past 12 months through Google Shopping Seller but at least for this year not being in the #TOP 5 list:

  • Farfetch: farfetch.com – 4.6 Average Star Rating and 1.354 Active Reviews in the last 12 months across Google Shopping Seller (joint fifth position)
  • Avenue 32: avenue.com – 4.6 Average Star Rating and 325 Active Reviews in the last 12 months across Google Shopping Seller (joint fifth position)
  • Topshop: topshop.com – 4.6 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller (joint fifth position)
  • House of Fraser: houseoffraser.co.uk – 4.6 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller (joint fifth position)
  • New Look: newlook.com – 4.5 Average Star Rating and 37.376 Active Reviews in the last 12 months across Google Shopping Seller
  • Moda Operandi: Modaoperandi.com – 4.5 Average Star Rating and 1.248 Active Reviews in the last 12 months across Google Shopping Seller
  • Brandattic: brandattic.com – 4.5 Average Star Rating and 838 Active Reviews in the last 12 months across Google Shopping Seller
  • Vestiaire Collective: vestiairecollective.com – 4.5 Average Star Rating and 388 Active Reviews in the last 12 months across Google Shopping Seller
  • Debenhams: debenhams.com – 4.4 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller
  • Oki-ni: oki-ni.com – 4.3 Average Star Rating and 461 Active Reviews in the last 12 months across Google Shopping Seller
  • Secret Sales: secretsales.com – 4.3 Average Star Rating and 224 Active Reviews in the last 12 months across Google Shopping Seller
  • Market Place Asos: asos.com – 4.2 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller
  • Missguided: missguided.co.uk – 3.9 Average Star Rating and 654 Active Reviews in the last 12 months across Google Shopping Seller

The Nielsen Survey about online trust revealed among others that 70% of people trust opinions posted online. Online reviews were the second most trusted form of advertising, with ‘recommendations from people I know’ beating it to first place. This data once again stresses out the importance of online reviews.

Our study also discovered some popular UK Fashion Portals that have not yet received any reviews or star ratings since they have not activated their Google Shopping Seller accounts to date.

The list is the following:

  • Lavish Alice: lavishalice.com – Neither Seller Rating nor Active Seller Reviews
  • Own the Runway: owntherunway.com – Neither Seller Rating nor Active Seller Reviews
  • Stylist Pick: stylistpick.com – Neither Seller Rating nor Active Seller Reviews
  • Matthew Williamson: matthewwilliamson.com – Neither Seller Rating nor Active Seller Reviews
  • Lazy Oaf: lazyoaf.com – Neither Seller Rating nor Active Seller Reviews
  • Glamorous UK: glamorousuk.com– Neither Seller Rating nor Active Seller Reviews
  • Miista: miista.com – Neither Seller Rating nor Active Seller Reviews
  • Monki: monki.com– Neither Seller Rating nor Active Seller Reviews
  • Look Bible: lookbible.com – Neither Seller Rating nor Active Seller Reviews
  • Not just a label: notjustalabel.com – Neither Seller Rating nor Active Seller Reviews
  • Young British Designers: youngbritishdesigners.com – Neither Seller Rating nor Active Seller Reviews
  • Rokit: rokit.co.uk – Neither Seller Rating nor Active Seller Reviews
  • Love Miss Daisy: lovemissdaisy.com – Neither Seller Rating nor Active Seller Reviews
  • Front Row Shop: frontrowshop.com – Neither Seller Rating nor Active Seller Reviews
  • Beyond Retro: beyondretro.com – Neither Seller Rating nor Active Seller Reviews
  • Stylebop: stylebop.com – Neither Seller Rating nor Active Seller Reviews
  • Beyond Retro: beyondretro.com– Neither Seller Rating nor Active Seller Reviews
  • Lux-Fix: lux-fix.com -Neither Seller Rating nor Active Seller Reviews
  • Firetrap: firetrap.com –Neither Seller Rating nor Active Seller Reviews

“If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” stated Michael Ambros, eKomi Founder and CEO.

German Landscape

We thought to broaden our analysis by checking the most popular Fashion portals in Germany in comparison to the UK market, and the results are simply impressive:

The well-known brand Esprit.de has managed to receive 101.465 active reviews up to date through Google Shopping Seller and an Average Star Rating of 4.5 and heads to the top of the pyramid leaving far behind all other fashion portals.

Zalando, one of the strongest fashion players in Germany with expanding international activities received an average star rating of 4.7 and 14.519 active reviews in the last 12 months.

Lesara follows, with 13.974 active reviews and an average star rating of 4.4 through Google Shopping Seller.

Aboutyou receives an average star rating of 4.5 with 11.251 active reviews in the last 12 months.

We are excited to see how the UK and German Fashion landscape will look like in next StarInsights™ study.

eKomi Releases 2017 StarInsights™ Study for the Consumer Electronics Industry

LOS ANGELES, Apr. 13, 2017 – eKomi, the world’s the largest provider of user-validated ratings and reviews, had released its long-awaited 2017 StarInsights™ 10042017, an exclusive report on the web’s top consumer electronics merchants. This marks the second year in a row that eKomi has delivered this analysis.

After weeks of intensive research, eKomi’s team of consumer-review experts have compared year-over-year performance of all electronics portals on the definitive Internet Retailer 500 (IR 500) list, along with many others not found on the IR500, who’ve nonetheless exhibited outstanding performance over the past 12 months.

The analysis team has also compared each merchant’s ratings and reviews against those in eKomi’s 2016 Consumer Electronics Report, creating a year-over-year performance analysis for all merchants that remained among the top performers – along with several who dropped out of that exclusive list. In addition, the researchers discovered several merchants that did not rank among the top performers in last year’s report, but have risen to top the charts this year with standout ratings and review scores.

 The Crucial Importance of Ratings and Reviews

As many merchants now recognize, customer ratings and reviews are absolutely essential for success in the online marketplace – especially when those scores are integrated into Google search results. Although a comprehensive, user-friendly site is obviously crucial, public reviews build trust before visitors even click the site’s link, significantly increasing its chances of receiving traffic.

Reviews and ratings also boost revenue-generating activity, and inspire even more positive reviews – setting off a “virtuous cycle” in which a well-reviewed website’s popularity continues to skyrocket. Poor reviews, on the other hand, can set off a downward spiral: a site’s sudden disappearance from top search results can abruptly destroy its customer base.

A 2017 ZenDesk survey discussed in Forbes reported that a staggering 88 percent of customers make buying decisions based on online customer reviews. This makes it clear that publicly visible feedback from real customers is a key component in a merchant’s success. And as Google’s search algorithms grow ever smarter, positive reviews and ratings are becoming especially vital in the heated competition for those all-important “above-the-fold” natural search rankings.

Consumer Electronics Market Overview

Just as positive ratings and reviews are crucial to a site’s success, they also provide a relatively reliable indicator of that site’s usefulness and user-friendliness. With that correlation in mind, eKomi’s StarInsights™ study examines the TOP consumer electronics retailers, using their aggregated Google Shopping Seller Ratings from the past 12 months.

Among all electronics retailers studied for the period of April 2016 to April 2017, these five came out the clear winners:

In addition, while researching Google’s Shopping Portal, eKomi found two consumer electronics merchants not listed on the IR 500, who still stood out overwhelmingly among other merchants in their segment. They are:

  • Abt Electronics: ABT Electronics – 7,177 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • Checkout Store: Check Out Store – 1,105 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7

Year-Over-Year Trend Analysis

eKomi’s research team compared the ratings and reviews of all electronics merchants that ranked in the top charts in 2016’s report, and discovered several striking year-over-year shifts.

B&H Photo Video has seen its number of reviews drop by nearly half, from 542,498 to only 331,992 – although its review score has held steady at 4.7. Newegg saw its number of reviews plummet from 312,343 to only 86,359 – though its review score held steady at 4.4. BuyDig saw a drop in number of reviews from 128,345 to 26,111, along with a significant drop in review score from 4.7 to 4.4.

Other contenders’ performance has seen a mix of positive and negative change. Adorama saw a steep drop in number of reviews, from 48,843 down to just 15,635 – but its score jumped one tenth of a star, from 4.4 to 4.5. YesAsia has also seen a major drop in number reviews, down from 658 to only 345 – but its star score has also risen a point, from 4.6 to 4.7. TigerDirect saw the steepest drop in reviews of any merchant this year, from 146,705 down to only 2,218 – but its star rating increased dramatically from 4.1 to 4.3.

Meanwhile, several merchants that ranked among 2016’s top performers have fallen out of the top rankings altogether in 2017, due to a sharp drop in their ratings and review scores. Google records no ratings or reviews at all for Dell.com, Panasonic.com, PCConnection.com, pcRUSH.com, Rakuten.com, and 47StPhoto.com, over the period from April 2016 to April 2017.

“If these merchants hope to regain their top spots, they’ll need to make a concerted effort to gather positive ratings and reviews over the next 12 months,” commented Michael Ambros, eKomi Founder and CEO. “We’ve seen time and again, across a wide range of sectors, that brands who activate their reviews and ratings see a dramatic leap in search engine referred traffic, and a corresponding boost in revenue.”

New Players on the Chart

Several key players have hit the top chart for the first time this year. Philips entered with a stunning 4.8 rating, despite having no active seller reviews to date. Sonic Electronics stood out with a 3,917 ratings and reviews to date, and an average star rating of 4.5. Abt Electronics also demanded attention with 7,177 ratings and reviews, and an average star rating of 4.7. Checkout Store achieved an impressive 1,105 ratings and reviews, with an average star rating of 4.7. Electronic Express made an impressive showing with 501 ratings and reviews, and an average star rating of 4.4.  GearXS, despite an average Star Rating of only 4.3, gathered a respectable 1,024 ratings and reviews. And Earphone Solutions, despite having only 333 ratings and reviews, attained the highest star rating of any merchant analyzed this year – a near-perfect 4.8.

None of these companies appeared on the top chart in 2016’s report – but their focus on garnering positive ratings and reviews over the past 12 months has pushed them above many of their  competitors. In fact, large numbers of reviews and high ratings have enabled several smaller companies – most notably B&H Photo Video and Abt Electronics – to gain significant market share this year.

“These smaller retailers have acquired significant market share thanks to their high search rankings,” continues Michael Ambros. “This year-over-year research really calls out the impact that reviews and ratings can have on a company’s success, regardless of its size or advertising budget.”

This second edition of eKomi’s annual study, #10042017, focused on the online consumer electronics market, highlights the importance of having a trusted feedback platform that assists customers when making an electronics purchase decision.

Companies that received the most reviews:

B&H Photo Video is by far the most reviewed company as it received 331.992 within the last 12 months. Newegg follows on the second best most reviewed position with 86.359 reviews. Buydig received a bronze metal for its third top position with 26.111 reviews. In the forth position we found adorama with 15.635 reviews, and within our list of most reviewed electronics/computer companies is also ABT Electronics with 7.177 reviews.The Complete List

Here’s eKomi’s complete list of TOP Electronic/Computer Merchants using aggregated Google Shopping Seller Ratings from the past 12 months:

  • Earphone Solutions: Earphone Solutions – 333 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.8
  • Philips: Philips.com – 4.8 Seller Rating with no Active Seller Reviews to date
  • Abt Electronics: abt.com – 7,177 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • Checkout Store: checkoutstore.com – 1,105 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • YesAsia: yesasia.com – 345 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • B&H Photo Video: bhphotovideo.com – 331,992 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.7
  • Sonic Electronics: sonicelectronics.com – 3,917 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.5
  • Adorama: adorama.com – 15,635 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.5
  • Newegg: newegg.com – 86,359 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.4
  • BuyDig: buydig.com – 26,111 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an average Star Rating of 4.4

 

 

eKomi launches StarInsights™ for Online Travel Booking Agencies

(Berlin) eKomi the largest provider of user-validated ratings and reviews, has today launched StarInsights™ 07042017, a study based on Google shopping seller ratings and reviews about the MOST REVIEWED as well as the BEST RATED online travel agencies in Europe and USA.

Travel has always been about the experience – and that helps explain the huge amount of time spent on research prior to travel. Until recent years, there were limited options for travelers looking accommodation and transportation to interesting destinations in great detail. The online travel booking landscape is completely different nowadays.

Let’s assume that you are an online travel booking agent and you have so far created a user-friendly, responsive website, that gives your customers a positive online experience, making the booking process as easy as possible. Well done there! Now, how can you differentiate yourself from your competitors and prove it with figures?

Customer ratings and reviews, especially when integrated into Google search results, motivate users (and potential customers) to visit a company’s website.They are a crucial element in driving overall website traffic, thereby increasing revenue generating activities from visitors.

eKomi’s StarInsights™ study (#07042017)  focuses on the MOST REVIEWED Online Travel Booking Agencies using aggregated Google Shopping Seller Reviews and Ratings from the past 12 months:

So, which are the “TOP 5” Reviewed Online Travel Booking Agencies?

Expedia is top of the line with a total of 256.524 reviews on Google Seller Ratings  and an average star rating of 4,3;  it is currently the most reviewed Online Travel Booking Agency! Travelocity  is not far behind the best since it follows in second position with almost half; a total of 156.665 reviews and an average star rating of 4,3. In the third position we found Orbitz with a total of 101.149 reviews. Up there with these industry dominating companies, we spotted Booking which received 40.375 reviews.  Number #5 of the top five list is reserved for Cheaptickets with a total of 22.986 reviews.

eKomi StarInsights™ 07042017 study continues with the online travel booking agencies that might not have reached the top 5 most reviewed positions, but have still received considerate number of reviews within the last 12 months.

  • Flightcentre: Flightcentre.co.uk – 4.6 Average Star Rating and 3.094 Active Reviews in the last 12 months across Google Shopping Seller
  • Opodo: opodo.de – 3.9 Average Star Rating and 2.111 Active Reviews in the last 12 months across Google Shopping Seller
  • CheapoairCheapoair.com – 4.4 Average Star Rating and 1.937 Active Reviews in the last 12 months across Google Shopping Seller
  • Ltur: ltur.com – 4.5 Average Star Rating and 1.344 Active Reviews in the last 12 montsh across Google Shopping Seller
  • Sinmaletas: sinamaletas.es – 4.4 Average Star Rating and 920 Active Reviews in the last 12 months across Google Shopping Seller
  • One Travel: Onetravel.com – 4.3 Average Star Rating and 607 Active Reviews in the last 12 months across Google Shopping Seller
  • Kayak: Kayak.com – 4.1 Average Star Rating and 561 Active Reviews in the last 12 months across Google Shopping Seller
  • Ebookers: ebookers.com – 4.2 Average Star Rating and 432 Active Reviews in the last 12 months across Google Shopping Seller
  • Weg: Weg.de – 4.5 Average Star Rating and 369 Active Reviews in the last 12 months across Google Shopping Seller
  • Hotelopia: hotelopia.de – 4.2 Average Star Rating and 326 Active Reviews in the last 12 months across Google Shopping Seller
  • Viator: viator.com – 4.7 Average Star Rating and 250 Active Reviews in the last 12 months across Google Shopping Seller
  • trivago: trivago.com 4.0 Average Star Rating and 209 Active Reviews in the last 12 months across Google Shopping Seller
  • momondo: momondo.de – 4.6 Average Star Rating and 182 Active Reviews in the last 12 months across Google Shopping Seller

Based on the same study, we listed below the TOP #5  Rated online travel booking agencies  across Google Shopping Seller in the last 12 months.

In our list of the 5 BEST RATED companies, Tripadvisor received the best #1 score with an Average of 4.9 Star Rating although the company has no active reviews in Google ‘s Seller Reviews. Second best #2 rated company based on our StarInsights™ Study is Viator with an Average of 4.7 Star Rating.

Slightly afterwards  third and forth position are shared in between #3 Flight Centre (which receives a significant larger amount of reviews) and #4 Momondo; both receiving an Average of 4.6 in Star Rating. Slightly afterwards in position #5 we got one of the best rated online booking agencies Booking that scored an Average of 4.5.

Our study continues with a focus on some agencies that have not activated their seller reviews but instead have they received an average star rating  across Google Shopping Seller in the last 12 months :

  • TripAdvisor: tripAdvisor.com 4.9 Average Star Rating with no Active Seller Reviews to date
  • Hotel: hotel.de – 4.4 Average Star Rating with no Active Seller Reviews to date
  • Luxuryretreats: Luxuryretreats.com 4.1 Average Star Rating without Active Reviews in the last 12 months across Google Shopping Seller
  • Airfarewatchdog: Airfarewatchdog.com  3.8 Average Star Rating without Active Reviews in the last 12 months across Google Shopping Seller
  • Lonelyplanet: Lonelyplanet.com – 4.2 Average Star Rating with no Active Reviews in the last 12 months across Google Shopping Seller

If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO.

Our study also indicates some popular online travel booking agencies that still have not received any reviews or ratings since they have not activated their Google Shopping Seller accounts.

  • Hotwire.com -Neither Seller Rating nor Active Seller Reviews to date
  • Priceline.com – Neither Seller Rating nor Active Seller Reviews to date
  • Airgorilla.com – Neither Seller Rating nor Active Seller Reviews to date
  • Skiplagged.com – Neither Seller Rating nor Active Seller Reviews to date
  • Jetsetter.com – Neither Seller Rating nor Active Seller Reviews to date
  • Skyscanner.net – Neither Seller Rating nor Active Seller Reviews to date

Let’s see how the online travel booking agencies will rank in a couple of months, in our vol. 2  of StarInsights™ (#07042017) Study.

eKomi startet StarInsights™ Studien in der Energiewirtschaft

eKomi startet StarInsights™ – Informative Studien zur Nutzung von Kundenbewertungen in unterschiedlichen Branchen
Kompakte Branchenreports zeigen, wie führende Unternehmen transaktionsbasierte Kundenbewertungen zum Vertrauensaufbau nutzen

Berlin, 07. April 2017 – eKomi The Feedback Company, Europas führender Anbieter für transaktionsbasierte Kundenbewertungen, gab heute den Start von StarInsights™ in Deutschland bekannt. Die Studienreihe liefert branchenspezifische Daten zu den führenden Unternehmen mit der höchsten Anzahl und Qualität von Kundenbewertungen und Meinungen. Öffentlich sichtbares Feedback von echten Kunden ist in der digitalen Welt zu einem wichtigen Erfolgsfaktor geworden. Renommierte Experten sind sich einig: Unternehmen, die Kunden- und Produktbewertungen für MarketingKampagnen, E-Commerce Transaktionen und soziale Weiterempfehlungen nutzen, erreichen online eine höhere Sichtbarkeit und mehr Umsatz. „61% der Konsumenten lesen Kundenbewertungen, bevor sie eine Kaufentscheidung treffen. Deshalb sind sie für E-Commerce Unternehmen unerlässlich“, sagt Graham Carlton, Chefredakteur von Econsultancy. „Außerdem genießen Kundenmeinungen ein 12-mal höheres Vertrauen als die Produktbeschreibungen der Hersteller. Wenn Marketingverantwortliche und andere Führungskräfte den Einfluss von Kundenbewertungen nicht nutzen, vergeben sie eine große Chance zur Umsatzsteigerung.“

Kundenmeinungen sind für Unternehmen äußerst wichtig, weil positive Bewertungen einen starken Einfluss auf das Kaufverhalten von Neu- und Bestandskunden haben. Eine Umfrage des Marketingspezialisten BrightLocal zeigt, dass 68% der amerikanischen Internetnutzer einem Unternehmen mehr vertrauen, wenn es positiv bewertet wird. Bewertungen, die in die Google Suchergebnisse eingebunden sind, sorgen für höhere Klickraten der Nutzer und bringen mehr Besucher auf die Webseite des Unternehmens. Dort steigen die Kaufabschlüsse und das Transaktionsvolumen.

Diese StarInsights Studie untersuchte die Nutzung von transaktionsbasierten Kundenbewertungen bei den führenden Energielieferanten und Energieunternehmen in Deutschland. Die Platzierungen Energieunternehmenmit den meisten Bewertungen im Überblick:

  1. Extraenergie: extraenergie– ca. 5.628 Bewertungen in den letzten 12 Monaten mit durchschnittlich 4,6 Sternen
  2. VATTENFALL: Vattenfall GmbH ca. 2.168 Bewertungen in den letzten 12 Monaten mit durchschnittlich 4,3 Sternen
  3. EON: E.ON AG– ca. 2.022 Bewertungen in den letzten 12 Monaten mit durchschnittlich 4,5 Sternen
  4. LEKKER ENERGIE: lekker Energie GmbHca. 683 Bewertungen in den letzten 12 Monaten mit durchschnittlich 4,4 Sternen
  5. ENTEGA ENERGIE: ENTEGA Energie GmbH ca. 543 Bewertungen in den letzten 12 Monaten mit durchschnittlich 4,3 Sternen
  6. Greenpeace: Greenpeace Energy eG  – ca. 250 Bewertungen in den letzten 12 Monaten mit durchschnittlich 5 Sternen
  7. WEMIO: wemio– ca. 205 Bewertungen in den letzten 12 Monaten mit durchschnittlich 4,5 Sternen
  8. EWE: EWE ca. 180 Bewertungen in den letzten 12 Monaten mit durchschnittlich 4,2 Sternen
  9. 123energie: 123energie ca. 179 Bewertungen in den letzten 12 Monaten mit durchschnittlich 4,7 Sternen

Zuerst wurden die Energiedienstleister mit den meisten Bewertungen insgesamt analysiert:

Extraenergie ist die eindeutige Nummer mit 5.628 gesammelten Bewertungen in den letzten 12 Monaten. VATTENFALL liegt mit 2.168 Bewertungen auf Platz 2. E.ON ist mit 2.022 gesammelten Bewertungen auf Platz 3. Lekker Energie liegt mit 683 Reviews auf Platz 4 und Entega Energie mit 543 auf Platz 5. 

Außerdem wurden die Firmen mit dem besten Bewertungsschnitt aufgelistet:

 Die Studie ergibt, dass Greenpeace Energy eG mit einem Schnitt von Sternen die Führung übernimmt. 123energie liegt mit einem Bewertungsschnitt von 4,7 auf Platz 2, gefolgt von Extraenergie auf Platz 3 mit einem Schnitt von 4.6 E.ON AG & Wemio liegen mit 4,5 Sternen jeweils auf Platz 4 und Platz 5. 

Die 2 Energiedienstleister, die besonders auffallen, sind Extraenergie, die in beiden Kategorien in den TOP 3 liegt und mit den meisten Bewertungen führt, sowie Greenpeace Energy eG, die mit einem Durchschnitt von 5 Sternen überdurchschnittlich gut abschneidet. Außerdem hat die E.ON AG es jeweils in die Top 5 geschafft.

Neben diesen Energiedienstleistern gibt es einige Anbieter, die bislang noch keine offiziellen Google Seller Ratings ausweisen: RWE AG – bisher keine Kundenbewertungen, EnBW AG  – bisher keine Kundenbewertungen, VNG – bisher keine Kundenbewertungen, RheinEnergie AG  – bisher keine Kundenbewertungen, MVV Energie AG – bisher keine Kundenbewertungen, N-ERGIE Aktiengesellschaft – bisher keine Kundenbewertungen, Pfalzwerke AG – bisher keine Kundenbewertungen, Stadtwerke München – bisher keine Kundenbewertungen.

Auch, die energievorsorgerenergieGUT GMBH ENSTROGA AG eprimo GmbH e-regio GmbH & Co. KG EVD EnergieVersorgung Deutschland GmbH Hamburg Energie GmbHLichtBlick SE NaturEnergie+ Deutschland GmbH , Nord Stadtwerke GmbH priostromStadtwerke Düsseldorf AG,  Strom.Manufaktur Stromio GmbH switch Energievertriebsgesellschaft m.b.H SWK ENERGIE GmbH,  SWU Energie GmbHWEMAG AG  haben bisher keine Bewertungen gesammelt oder nicht genügend um in den Google Seller Ratings zu erscheinen.

Unternehmen ohne Bewertungen sollten sich mit den Möglichkeiten zum Sammeln und Einbinden von Verkäuferbewertungen bei Google auseinandersetzen, um ihre Sichtbarkeit und Kundenbindung zu stärken. Laut einer offiziellen Google Studie erhöht sich die Click-Through-Rate (CTR) von Firmen, die mit Sternen in der Suche glänzen und in den Google Seller Ratings teilnehmen durschnittlich um 17%. Außerdem stärken Bewertungen das Vertrauen in das Unternehmen und erleichtern somit die Kaufentscheidung.

„Wir freuen uns sehr über den Start von StarInsights und hoffen, dass die Erkenntnisse den Unternehmen helfen, ihren Umgang mit Kundenbewertungen besser zu beurteilen“, sagt Michael Ambros, Gründer und CEO von eKomi. „Dies wird die erste von zahlreichen Studien in der Energiebranche und unterstreicht die Bedeutung einer vertrauenswürdigen Plattform für Kundenfeedback, die den Verbrauchern bei ihrer Kaufentscheidung hilft. Die Ergebnisse zeigen, dass Energiedienstleister ihre Markenbekanntheit und die Kaufbereitschaft ihrer Kunden durch positive Bewertungen steigern können.“

Weitere StarInsights Branchenreports werden wöchentlich erscheinen und Industrien wie Versicherungen, Automobil, Reise und Einzelhandel abdecken.

eKomi launches StarInsights™ Report for Real Estate Portals

(Berlin) – eKomi  the largest provider of user-validated ratings and reviews, has today launched StarInsights™ 30032017, a report  on top Real Estate portals in Europe and United States.

Customer ratings and reviews, especially when integrated into Google search results, motivate users to visit a company’s website. Reviews and ratings are a crucial element in driving overall website traffic and consequently increasing revenue generating activities from visitors. Although a user-friendly website, with explicitly stated information about the real estate business is important, therefore having public reviews of former customers to share their experience with future ones, is a matter of trust.

As stated in Forbes on an article discussing the key ways of driving customers to review your business products or services, it is clear that a stunning 88% of participants (based on a zendesk survey) on lifetime customer value have been influenced by an online customer service review when making a buying decision.

In an increasingly digital world, publicly visible feedback from real customers has become a key component to a company’s success. Following changes in Google’s algorithms to favor more user-generated content, organizations leveraging customer and product reviews for marketing campaigns, e-commerce transactions and social referrals are able to gain more online visibility and produce higher conversions on product fulfillment.

Real Estate Portal Market Overview

Considering that among others a prominently displayed, user-friendly and informative portal  with premium customer services as of key importance in order  to define success on Real Estate online industry, eKomi’s StarInsights ™  (30032017) study looks at the TOP Real Estate Portals by using the aggregated Google Shopping Seller Ratings from the past 12 months:

  • Zoopla: zoopla.co.uk4.8 Seller Rating with no Active Seller Reviews to date
  • Zillow: zillow.com 4.7 Seller Rating with no Active Seller Reviews to date
  • Immobilienscout24: immobilienscout24.de –  1.724 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an overage Star Rating of 4.6
  • Remax: remax.com 4.6 Seller Rating with no Active Seller Reviews to date
  • Primelocation: primelocation.com4.3 Seller Rating with no Active Seller Reviews to date
  • Redfin: redfin.com–   4.3 Seller Rating with no Active Seller Reviews to date
  • Trulia: trulia.com – 4.2 Seller Rating with no Active Seller Reviews to date
  • Realtor: realtor.com – 3.7 Seller Rating with no Active Seller Reviews to date
  • Seloger: seloger.com –  227 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months have an overage Star Rating of 3.6
  • Ziprealty: ziprealty.com – Neither Seller Rating nor Active Seller Reviews to date
  • Immonet: immonet.de– Neither Seller Rating nor Active Seller Reviews to date
  • Rightmove: rightmove.co.uk – Neither seller Rating nor Active Seller Reviews to date
  • Century21: century21.com – Neither Seller Rating nor Active Seller Reviews to date

Our Analysis

The first StarInsights™  Study (30032017) on Real Estate looked at the Top portals and reveals that Zoopla, Zillow and Remax are the best ranked portals in USA and UK. Surprisingly though these companies have not activated their official Google seller reviews. In addition, same study acknowledges that popular real estate portals like Rightmove, Centrury21 do not currently use customer feedback tools, potentially driving them to gain less credibility online.

If one of these portals choose to introduce reviews to their websites, they could potentially grow their market share significantly at the expense of the other, just by moving up their Google ranking,” commented Michael Ambros, eKomi Founder and CEO. “Our experience in other sectors and markets has showed that brands that are able to activate reviews and ratings can see a rise in search engine referred traffic.”

Interestingly, in Germany there has been a significant focus on reviews in the real estate portal sector:

“The largest German Portal, ImmobilienScout24 has been able to dominate the market because of its high search ranking,” continues Michael Ambros. “Our research really highlights the opportunity within the online real estate vertical market to influence brand consideration and purchase intent by promoting positive feedback.”

“This first of many studies ,focused on the real estate portals market, highlights the importance of having a trusted feedback platform that assists customers when making a real estate purchase decision.”

 

CARSHARING COMPANIES IN EKOMI’S StarInsights™ REVIEW REPORT

eKomi StarInsights™ Carsharing Report- A Comprehensive Benchmarking Series on User Ratings and Reviews has just been released.

(Berlin)  eKomi The Feedback Company today unveiled the second report in its StarInsights™  ratings benchmarking campaign, showcasing the best and most rated providers in the Carsharing industry.  Ratings and reviews have been undoubtedly proven as a key factor in the success and profitability of Carsharing for drivers and passengers alike. They are the lifeline of the exchange of services between provider and user. Furthermore, reviews support the overall quality of the community since they empower both parties to perform better. Over time accurate evaluations on experiences displayed as aggregate ratings are the deciding factors of whether one can continue as a driver or passenger.

Top Carsharing Services from past 12 months.

The rating systems vary by service, but are all designed to do the same thing: match passengers with the best possible drivers, keep unfavorable individuals out of the system, and incentivize drivers to stay safe and deliver superior service.  Considering that health and safety combined with premium customer service are paramount to the success of Carsharing services staying above their respective competitor, eKomi’s #29032017 StarInsights™ study looks at the TOP Carsharing Services using aggregated Google Shopping Seller Ratings from the past 12 months:

  • Uber.com – 4.9 Seller Rating with no active Seller Reviews to date
  • Lyft.com – 1,503 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months has an average Star Rating of 4.6
  • Blacklane.com – 832 Ratings & Reviews to date across Google Shopping Selling; Ratings from the past 12 months has an average Star Rating of 4.5
  • BlaBlaCar.de – 4.5 Seller Rating with no active Seller Reviews to date
  • Drive-Now.com – 4.2 Seller Rating with no active Seller Reviews to date
  • Gett.com– No Seller Rating nor active Seller Reviews to date
  • Zipcar.com– No Seller Rating nor active Seller Reviews to date
  • Zoomcar.com – No Seller Rating nor active Seller Reviews to date
  • Car2go.com – No Seller Rating nor active Seller Reviews to date
  • Getaround.com – No Seller Rating nor active Seller Reviews to date

Evaluating Google Seller Ratings.

We first considered the best rated Carsharing companies within the Automobile Industry in Europe and United States. The study shows that Uber.com comes in as the #1 BEST rated company scoring Seller Ratings of a 4.9 with no publicly active seller reviews.  Lyft.com follows, by providing more than 1,500 public reviews with an average Star Rating of 4.6. Blacklane.com takes the Third Top position online, with almost 900 reviews and an average Star Rating of 4.5.

Drive-Now, Car2go, Zipcar, Zoomcar and Getaround do not deploy a review and rating strategy leaving them vulnerable to reactive reviews which are displayed in search – nor are they being recognized by top search engines.  Companies with no reviews should certainly explore accreditation by Google’s official seller rating program to increase their customer loyalty and positive referrals.